NFL Team Values Increase 28% As Cowboys Hit $8B

Forbes unveiled its list of the most valuable NFL teams in 2022 — and the Dallas Cowboys lead the group at a world-record $8 billion. 

The NFL’s 32 teams are now worth an average of $4.47 billion — a 28% increase year-over-year — behind increased revenue due to the league’s popularity and ability to garner expensive deals. 

• Owned by Jerry Jones, the Cowboys’ valuation is up 23% compared to last year.
• The Robert Kraft-owned New England Patriots are the second-most valuable in the NFL with a $6.4 billion valuation.
• Stan Kroenke’s Los Angeles Rams are the third-most valuable at $6.2 billion, a 29% increase year-over-year.
• The New York Giants, owned by John Mara and Steven Tisch, round out the top four with a $6 billion valuation. 

The league also benefited from the record sale of the Denver Broncos earlier this month.

NFL owners approved the Broncos’ $4.65 billion sale to an ownership group led by Walmart heir Rob Walton. The previous record sale was $2.2 billion for the Carolina Panthers in 2018.

Expanding Reach

In July, the NFL launched its direct-to-consumer streaming service NFL+, which includes local and prime-time games “among other features” for $4.99 or $9.99 per month.