• Loading stock data...
Tuesday, January 14, 2025

Welcome Back: Learnings From NFL Fans In A Unique 2020 Season

Photo Credit: Kareem Elgazzar via Imagn Content Services

Despite the uncertainty brought on by the last seven months or so in North America, the NFL season has begun much to the delight of fans and sports industry professionals.

While it hasn’t been entirely free of incident, this has helped the sports industry decipher steps that need to be taken on the road to financial recovery, particularly in terms of engaging fans.

Front Office Sports has teamed up with Satisfi Labs, a Conversational AI platform that creates custom and conversational answer engines for experiential brands and destinations. Together they examined the start of the NFL season and what insights can be gathered based on fan behavior and questions directed towards their favorite teams.

Key insights include the following:

  • Scheduling questions remain extremely prevalent among fans.
  • So far, in 2020, roughly 43% of traffic to Satisfi Labs’ virtual assistants is hitting new question intents.
  • One NFL team’s Alexa traffic is four times as high through the first five weeks of 2020 compared to the first five weeks of 2019.
  • There has been a 1.5x increase in questions about rosters from 2019.

For more insights, download the full white paper.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A Fox Sports camera broadcasts during the NCAA football game between the Ohio State Buckeyes and the Indiana Hoosiers at Ohio Stadium in Columbus on Monday, Nov. 25, 2024. Ohio State won 38-15.

Fox Sports Lawsuit Complicates Network’s Super Bowl Plans

Fox should “cut a deal” to settle toxic workplace lawsuit, says a crisis PR expert.

Cowboys Part Ways With McCarthy, Who Could Join Bears or Saints

McCarthy’s contract expired after five seasons in Dallas.
AJ Brown

A.J. Brown Turned a Self-Help Book Into a No. 1 Bestseller

Brown was caught reading on the sidelines during the Eagles’ win Sunday.
Race leader and eventual stage winner Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) in the final kilometer up the finish climb of stage 19 from Logroño to Alto De Moncalvillo (ESP/168km) of the 79th La Vuelta Ciclista a España 2024 on 6 September. // Kristof Ramon / Red Bull Content Pool // SI202409060905 // Usage for editorial use only //Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) congratulated by teammate Florian LIPOWITZ (DEU/RedBull - BORA - hansgrohe) after a very strong stage 13 from Lugo to Puerto De Ancares (ESP/171km) of the 79th La Vuelta Ciclista a España 2024 on 30 August

Red Bull Is on a Hot Streak in Sports. Can It Win..

The company is betting on a big future in cycling.

Featured Today

Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.

College Football Is Closer Than Ever to Perfecting the Championship Process

Despite valid criticisms, the first expanded Playoff is working.
Jan 2, 2025; New Orleans, LA, USA; Notre Dame Fighting Irish head coach Marcus Freeman (R) reacts on the sidelines in the final minute against the Georgia Bulldogs during the fourth quarter at Caesars Superdome.
January 9, 2025

Amid Realignment Mania, Notre Dame Stayed Independent. It Paid Off

How the CFP semifinal-bound Fighting Irish made their business model work.
Ohio State wide receiver Jeremiah Smith (4) celebrates a first-down catch against Oregon during the 2025 Rose Bowl in Pasadena, Calif.
January 3, 2025

The Biggest Changes to College Sports Are Coming in 2025

Sweeping developments could affect the college sports foundation this year.
Dec 31, 2024; Chicago, Illinois, USA; Chicago Blackhawks center Connor Bedard (98) walks out to the rink before the Winter Classic against the St. Louis Blues at Wrigley Field
January 1, 2025

Glitzy NHL New Year’s Eve Winter Classic Showcased Connor Bedard’s Star Power

The business of Bedard—on full display—is crucial for the NHL.

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
July 18, 2024

Loyal WNBA Fans Hit With Enormous Season-Ticket Price Hikes

Some season-ticket holders are seeing their prices doubled.
July 16, 2024

CONMEBOL, Hard Rock Stadium Continue Trading Blame Over Copa Disaster

Each blames the other for the security madness at Sunday’s final.
July 15, 2024

Colombian Soccer Federation President Arrested in Copa Madness

The 71-year-old on the FIFA Council was arrested alongside his son.
July 12, 2024

Oakland Minor League Baseball Team Experimenting With Fan Ownership

The Ballers say more than 1,000 people have registered interest.