• Loading stock data...
Wednesday, October 8, 2025

NFL Dominates Christmas Viewership, Far Outpacing NBA

  • The NFL’s three games on Christmas Day averaged 22.9M viewers as NBA’s five-game slate averaged 4.27M.
  • Fox’s Eagles-Cowboys game was most-watched Christmas Eve game in at least two decades.
Dallas Cowboys receivers celebrate while heading into tunnel
Kevin Jairaj-USA TODAY Sports

The Eagles-Cowboys NFC East showdown lured in the most viewers for a Christmas Eve game in at least two decades, and Christmas Day wasn’t too shabby for the NFL, either. 

For the last 75 years, Christmas Day has been an NBA tradition. But the NFL scheduled a triple-header on the holiday and dominated the ratings on Sunday.

In total, the three NFL Christmas Day broadcasts averaged 22.9 million viewers, an increase of 14.5% from last year’s doubleheader. The NBA’s five-game Christmas Day broadcasts on ABC and ESPN averaged 4.27 million viewers, a 5% bump from last year. 

Fox’s Christmas Day broadcast of the Packers’ victory over the Dolphins averaged 25.9 million viewers, which makes it the second-most watched Dec. 25th game since at least 2000, according to Sports Media Watch. 

The NFL had two other games on Christmas Day:  

  • Broncos-Rams on CBS and Nickelodeon averaged 22.6 million viewers combined.
  • Buccaneers-Cardinals on NBC averaged 17.1 million viewers.

Holiday Feast

The NFL averaged 44.1 million viewers on Thanksgiving Day, which grew 31% from the initial numbers released as out-of-home viewing were revised after a Nielsen-NFL study. Nielsen began estimating out-of-home viewing in 2020. 

An estimated 27.8 million viewers watched the Cowboy’s win over the Giants on Fox, a 15% improvement over the same Christmas Eve window in 2021. NFL Network’s Raiders-Steelers primetime broadcast on Saturday averaged 10.94 million viewers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘Absolutely Ridiculous’: Trump Blasts NFL Over Bad Bunny Choice

The president predictably panned the NFL’s selection of the Puerto Rican superstar.
Maverick Carter, LeBron James
exclusive

New International Basketball League Plans Launch, Without Maverick Carter

The venture plans to launch men’s and women’s leagues next fall.
Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.
Nov 17, 2024; New Orleans, Louisiana, USA; Detailed view of a Cleveland Browns helmet on a time out against the New Orleans Saints during the first half at Caesars Superdome.

Cleveland Takes New Shot at Blocking Browns’ $2.4B Stadium

A new lawsuit challenges a permit for the NFL team’s planned stadium.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.
Sep 18, 2025; College Park, Georgia, USA; Indiana Fever forward Aliyah Boston (7) reacts as the Fever defeat the Atlanta Dream during game three of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park.
September 19, 2025

Fever Upset of Dream Brings Ratings Boost to WNBA Semis

The Indiana Fever will face the Las Vegas Aces in the semifinals.
September 17, 2025

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.