• Loading stock data...
Monday, March 31, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

NFL Approves 4 New Sportsbooks

  • The NFL announced on Monday it has approved four new sportsbooks.
  • FOX Bet, BetMGM, PointsBet, and WynnBet are the new operators.
Kirby Lee-USA TODAY Sports/Design: Alex Brooks

The NFL announced on Monday it has approved FOX Bet, BetMGM, PointsBet, and WynnBet as sportsbook operators for the 2021 NFL season. 

The four operators will be eligible to purchase NFL in-game commercial units and other select NFL media inventory

The new agreements differ from the NFL’s first-ever official sportsbook partnerships announced in April with Caesars Entertainment, DraftKings, and FanDuel — unlike the previous agreements, the four new operators will not have access to NFL marks. 

The three deals with Caesars, DraftKings, and FanDuel are worth close to $1 billion combined, and each spans five years, a source with knowledge of the agreement told Front Office Sports. 

The NFL’s partnerships with sportsbooks solidify its changed stance on sports betting. 

  • The league became the last of the major U.S. sports leagues to partner with a sportsbook. 
  • It struck a deal in April with Genius Sports to make the tech firm its exclusive data partner to gain more insight into sports betting. 
  • The league will allow six television sportsbook spots per game, with broadcasters CBS, NBC, FOX, and ESPN free to negotiate with sponsors. 

Bettors could place more than $20 billion in football-related wagers this season between the NFL and college football, according to industry analyst PlayUSA. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s QB Market Shake-Up Puts Steelers in Unfamiliar Territory

Conversations are continuing with four-time NFL MVP Aaron Rodgers.

NFL Owners Face Big Decisions on 18th Game, Streaming, Rules

The league approaches its key offseason gathering with a sense of resurgent growth.
Matt Weiss

Everything You Need to Know About the Michigan Hacking Scandal

Matt Weiss is accused of hacking athletes’ accounts to access intimate photos.

Featured Today

Brehanna Daniels

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
Columbia, SC - February 16, 2025 - Colonial Life Arena: Rebecca Lobo and Ryan Ruocco during a regular season game.
March 30, 2025

Inside Ryan Ruocco’s Rapid Rise to ESPN’s Top Voice of Women’s Hoops

The top voice became “quickly addicted” to calling the women’s game.
Mar 27, 2025; Newark, NJ, USA; Alabama Crimson Tide guard Chris Youngblood (8) and the Alabama Crimson Tide bench celebrate during the second half against the Brigham Young Cougars during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center.
March 29, 2025

How Alabama Became College Basketball’s Newest Juggernaut

The Crimson Tide have found success rivaling their historic football program.
Kendall Coyne Schofield
March 25, 2025

Kendall Coyne Schofield Wants More for the Next Wave of Mom-Athletes

The Walter Cup–winning Frost captain says small changes mean “everything.”

Sportsbooks Reflect MLB’s Divide: Dodgers Heavy Favorites, White Sox No Shot

The defending champion Dodgers are favored at historic levels to repeat.
Mar 15, 2025; New York, NY, USA; St. John's Red Storm guard RJ Luis Jr. (12) after hitting a three-point basket against the Creighton Bluejays in the second half at Madison Square Garden.
March 20, 2025

Perfect Storm: St. John’s Biggest Fans Can’t Bet on the School

In the No. 1 sports betting market, the Red Storm are off-limits.
Dec 11, 2021; Las Vegas, Nevada, USA; Darrick Minner moves in with a hit against Ryan Hall during UFC 269 at T-Mobile Arena
March 26, 2025

UFC Fighters Suspended Over Roles in Fight-Rigging Scheme

One fighter called his three-year ban “insane.”
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Mar 14, 2025; Kansas City, MO, USA; Texas Tech Red Raiders guard Kevin Overton (1) and Arizona Wildcats forward Carter Bryant (9) go after a loose ball during the second half at T-Mobile Center.
March 17, 2025

Robinhood Adding Prediction Market From Kalshi After Super Bowl About-Face

Robinhood’s partnership with Kalshi will be wide-ranging.
Mar 10, 2025; Dunedin, Florida, USA; Houston Astros outfielder Jacob Melton (76) steals second base past Toronto Blue Jays second baseman Andres Gimenez (0) in the second inning during spring training at TD Ballpark.
March 10, 2025

MLB Asks CFTC to Ensure ‘Integrity’ of Bets on Exchanges Like Kalshi

The CFTC is reviewing the legality of sports event contracts.
March 5, 2025

Nevada Orders Kalshi to Shut Down Sports Markets

Kalshi has not taken down the markets yet.
Jan 17, 2025; San Antonio, Texas, USA; San Antonio Spurs center Victor Wembanyama (1) dribbles past Memphis Grizzlies forward Santi Aldama (7) in the second half at Frost Bank Center.
February 21, 2025

Fanatics Pays Out and Refunds Wembanyama Bets After Injury Ends Season

Fanatics applied its Fair Play rule to bets related to Wembanyama winning awards.