Thursday, June 25, 2026

Neymar’s $300M Move Displays Saudi Pro League’s Impact

  • Neymar joins Ballon d’Or winners Cristiano Ronaldo and Karim Benzema in Saudi Arabia.
  • The Saudi Pro League just secured a U.S. media rights deal with Fox Sports.
Geoff Burke-USA TODAY Sports

The Saudi Pro League continues to make its impact felt across international soccer just one week into its new season.

Neymar is joining the upstart league in a deal that will cost nearly $300 million, including a $98.5 million transfer fee. Al-Hilal lured the Brazilian superstar from Ligue 1 club Paris Saint-Germain with an $88 million annual salary for the next two seasons.

If it wasn’t already clear, the SPL has no plans to stop courting the sport’s top players. Cristiano Ronaldo has made the biggest headlines thanks to a contract valued at more than $200 million with commercial incentives. He was followed by former Real Madrid teammate and 2022 Ballon d’Or winner Karim Benzema, who is reportedly making more than $100 million per year.

While the SPL couldn’t lure Kylian Mbappe for even just one year — despite being willing to shell out at least $1 billion in total — Neymar is only 31, which still represents a coup for the Saudi League, as he is much younger than Ronaldo (38) and Benzema (35).

Expanding Media Reach

Some SPL coverage has been broadcast via Fox Sports’ digital channels since Friday. The network has signed on as the league’s English- and Spanish-language media rights partner in the U.S. and could reportedly show several games per week on its FS2 cable channel. 

While it’s unclear how much the rights are costing Fox, any media exposure from a major American company is a big step up for a league with little previous clout in international soccer.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Champions League Fallout: Prize Money, Ill-Timed Arsenal Parade

Arsenal’s Premier League victory parade came one day after losing to PSG.

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.
Aura farming tiktoks

Star Athletes Are ‘Aura Farming’ Thanks to an 11-Year-Old

An unlikely viral boat dance has ignited the sports world.
podcast thumbnail mobile
Front Office Sports Today

6/25/26 – Austin Reaves’s Record Deal, IOC to Pay Every Olympian, Taylor Swift’s MSG Wedding, College Eligibility Lawsuits

0:00

Featured Today

Italian-Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
Apr 12, 2026; New York, New York, USA; Charlotte Hornets guard LaMelo Ball (1) dribbles up court against the New York Knicks during the first half at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images

LaMelo Ball Trade Marks New Era for Wolves and NBA

The deal comes hours after the conclusion of the NBA draft.
June 24, 2026

PGA Tour Bets New Tour Championship Will Drive Revenue

The on-site experience will be extremely different from standard events.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver poses with 2026 draft prospects before the NBA Draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
June 24, 2026

NBA Draft Highlights College Basketball’s NIL Boom

The first 20 players selected on Tuesday all played in college.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Apr 24, 2026; Salt Lake City, Utah, USA; NHL commissioner Gary Bettman speaks to the media before game three of the first round of the 2026 Stanley Cup Playoffs between the Utah Mammoth and the Vegas Golden Knights at Delta Center.
June 24, 2026

NHL’s Sun Belt Powerhouse Center Is Set to Expand

The league draws closer to placing a second team in Texas.
Jun 23, 2026; New York, NY, USA; NBA Commissioner poses with the first pick in the 2026 NBA draft selected by the Washington Wizards, BYU forward AJ Dybantsa at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
June 23, 2026

Wizards Land Dybantsa Ahead of NBA Lottery Overhaul

Darryn Peterson, Cameron Boozer, and Caleb Wilson rounded out the top four.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) fights Ilia Topuria (red gloves) during the UFC Freedom 250 at the White House South Lawn.
June 23, 2026

UFC Leans Further In to AI With New Meta Rankings

The ranking system debuted with multiple issues.
June 23, 2026

Golden Knights Owner Joins Race for Vegas NBA Expansion Team

The Golden Knights owner is leaning partially on his successful NHL track record.