Sunday, September 27, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

New Yorkers Have Bet Almost $1B Since Start of NFL Season

  • Through Week 3, New Yorkers have reportedly bet close to $1 billion.
  • Since sports betting became legal in New York, fans have bet $11B.
Danielle Parhizkaran-NorthJersey.com

Sports fans have been wagering on mobile sports betting apps in record numbers — in major part due to the NFL season.

Since the regular season began, New Yorkers have bet close to $1 billion, according to The Action Network. Week 3 alone comprised a major share of that total, seeing more than $301 million in bets. 

Sports betting became legal in New York state in January. Since then, fans have placed $11 billion in bets. 

Despite the 10-figure activity, sports betting operators themselves are struggling to make substantial revenue. DraftKings is projected to lose $800 million this fiscal year, while BetMGM lost $71.2 million in Q2 alone.

The state of New York, on the other hand, is cashing in. Albany implemented a hefty 51% tax on mobile betting, and can expect to earn at least $450 million as of now.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Dodges Worst-Case Scenario With Brazil Field

The main story was the players, not the playing surface.

Some NFL Players Tone Down Celebrations After Surprise Fines

Star wide receivers decided to keep their money.

NFL Declares Brazil Field Ready Even As Questions Persist

The Cowboys and Ravens play Sunday in Rio de Janeiro.

NFL Fines Players $300,000 for Unsportsmanlike Conduct in Week 2

Fines for unsportsmanlike conduct increased in Week 2.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Asset Class

The Firms That Power Prediction-Market Trades

“Essentially, our role is to help bridge demand across time and space.”
Jason Robins Front Office Sports
September 15, 2026

DraftKings CEO Fires Back at Headline Calling Company ‘Struggling’

“We’re doing great,” Jason Robins said in response to the article.
Apr 1, 2026; Salt Lake City, Utah, USA; Utah Jazz forward Cody Williams (5) brings the ball up the court against the Denver Nuggets during the first quarter at Delta Center.
September 22, 2026

Ryan Smith Doesn’t Want Betting to Take Over Sports

“I think we need a little more moderation in all of it.”
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
First at FOS
September 15, 2026

WNBA Union Rips NBA for Exclusion From Betting Letter

Five men’s sports leagues sent a memo to regulators about betting-related harassment.
September 14, 2026

Female Athletes Rail Against Sydney Sweeney Nude Novig Ad

Pro and amateur female athletes say the spot sexualizes women in sports.
September 10, 2026

Novig CEO: Sydney Sweeney Ad Puts Us in ‘National Discourse’

Sweeney got equity in the company, and the racy ad went viral.
September 9, 2026

Prediction Market Ad Blitz Gets Backlash

Platforms are trying to capitalize on the start of the NFL season.