Friday, July 24, 2026

New League to Offer Record Women’s Pro Basketball Salaries

  • Unrivaled, a three-on-three league founded by Breanna Stewart and Napheesa Collier, begins play in January 2025.
  • Notably, every player will have a piece of equity in the league.
Jan 27, 2024; Storrs, Connecticut, USA; Former UConn Huskies player Breanna Stewart is recognized along with other players before the start of the game against the Notre Dame Fighting Irish at Harry A. Gampel Pavilion.
David Butler II-USA TODAY Sports

Unrivaled is taking its namesake to another level. 

The three-on-three women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier will offer the highest average salary in the history of women’s professional sports leagues, the company announced Thursday. 

Backed by a slew of new investors, including soccer legends Megan Rapinoe and Alex Morgan as well as former basketball stars such as Steve Nash and Carmelo Anthony, the league has already received commitments from 10 WNBA All-Stars and will have 30 players across six teams playing full court. 

The season will begin play in January 2025 and will run during the WNBA’s offseason, allowing the league’s stars to participate. Notably, every player will have a piece of equity in the league. Other new investors include women’s golf icon Michelle Wie West, actor Ashton Kutcher, and former ESPN president John Skipper, now with Meadowlark Media. Collier and Stewart said all player salaries will be six figures. 

“It’s really important to us,” Collier said to the Associated Press. “Compensation is a huge part of Unrivaled as a league and a business. All the players in this first year will have equity in the league. For players to have a piece of the pie essentially to grow their generational wealth is something we’re really excited about.”

The average WNBA salary is $130,000, though that should go up as the league expects to double its next media-rights deal. Players can also make additional money by becoming an ambassador to the WNBA, which pays as much as $250,000. Many WNBA players spend their offseason playing overseas to supplement their income, which is why Phoenix Mercury star Brittney Griner was in Russia when she was arrested, and Unrivaled is hoping to keep players in the country during the offseason while filling their pockets.

“It’s amazing, not only for the salaries to be similar or more than your WNBA salary, but to be able to build brand partnerships that can’t come into the W or the NBA,” Stewart told the AP. “It’s more than just an initial salary, but showing these companies who you are as a player.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
Breaking

LeBron James to Sign With 76ers

James will join the fourth team of his NBA career.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.

After $9.6 Billion Seahawks Sale, Which NFL Team Is Next?

NFL owners aren’t rushing to sell despite soaring values.
Jul 9, 2026; Phoenix, Arizona, USA; Indiana Fever guard Sophie Cunningham (8) against the Phoenix Mercury at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images

Sophie Cunningham’s Unlikely Path to WNBA Stardom

The reserve guard has become one of the WNBA’s most famous players.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

18-Game NFL Season On Hold After Super Bowl LXII Date Set

Nearly two years after awarding the game, the NFL sets a date.
Apr 1, 2026; Phoenix, Arizona, USA; Detroit Tigers pitcher Tarik Skubal in the fifth inning against the Arizona Diamondbacks at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Tarik Skubal Makes Plea to Stay in Detroit Ahead of Trade Deadline

Skubal could make his final home start for Detroit on Friday.
Men BMX Park Final, X Games
July 24, 2026

What ‘X Games Has That Everybody Wants’: A Young Audience

Founder athletes including Chloe Kim and Eileen Gu have equity in the business.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 23, 2026

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.
Los Angeles Sparks's Kelsey Plum (10) guards Las Vegas Aces' A’ja Wilson (22) on Saturday, July 19, 2025, during the WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis.
July 23, 2026

WNBA All-Star Game Ticket Prices Exceed $200, Sellout Expected

SeatGeek is seeing order volume three times higher compared to last year.
Jul 14, 2025; Atlanta, GA, USA; Argyle High School player Grady Emerson during the 2025 Home Run Derby at Truist Park.
July 23, 2026

MLB Draft Picks Sign Record Deals Amid Fraught Labor Talks

Eighteen of the top 20 selections have already signed contracts.
May 14, 2026; Arlington, Texas, USA; Dallas Wings guard Azzi Fudd (35) follows through on a jump shot against the Minnesota Lynx during the second half at College Park Center.
First at FOS
July 23, 2026

WNBA Union Increases All-Star Prize Money Even With New CBA

The 3-Point Contest winner will take home $70,000.