Tuesday December 5, 2023

Netflix CEO ‘Thrilled’ About Efforts Beyond Film, TV

Netflix/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Netflix first voiced an interest in using games to deepen its fan experience during an earnings call in April, and its plans to enter the market have progressed since.

Netflix co-CEO Ted Sarandos said on Monday that he’s “thrilled” with the company’s efforts to move into gaming, tapping into a $173.7 billion market. 

The streaming service dipped its toes into gaming before but has picked up its efforts in recent months.

  • A 2018 “Black Mirror” episode called “Bandersnatch” was a choose-your-own-adventure special and essentially one of Netflix’s first interactive games. It has since created a “Stranger Things” game with an outside developer.
  • In May, a report from The Information said the company was looking for an executive to oversee its expansion into video games. By July, it hired former EA and Facebook executive Mike Verdu, who worked on “The Sims” and “Plants vs. Zombies” franchises.
  • The same report said Netflix has considered selling an Apple Arcade-like bundle of games, and that its games would not feature advertisements.

While there’s no set timeframe for the company, multiple reports in July said the streaming platform wants to offer video games within the next year at no extra cost. 

The addition could boost Netflix’s subscriber base, which had one of its lowest quarterly showings in Q2 despite a 19.4% year-over-year revenue increase to $7.34 billion.

Copy Link
Link Copied
Link Copied

What to Read

podcast thumbnail mobile
Front Office Sports Today

Premier League Sets New Bar with Media Deals


Featured Today

Lane Kiffin

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.
LSU Lady Tigers head coach Kim Mulkey reacts against the Iowa Hawkeyes during the NCAA Womens Basketball Final Four National Championship at American Airlines Center.
November 6, 2023

Who Is The Highest-Paid Women’s College Basketball Coach?

LSU rewarded Kim Mulkey after winning a national title after her second year leading the program.
The Pac-12’s Collapse Will Have Ripple Effects on College Basketball.
November 6, 2023

The Pac-12’s Collapse Will Have Ripple Effects on College Basketball

The existing Pac-12 host a college basketball season for the last time.
Favre Presley
November 3, 2023

Brett Favre Controversy Casts Shadow Over Mississippi Gubernatorial Race

Candidate Brandon Presley has made the scandal one of his talking points.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
ESPN Stephen A. Smith

Stephen A. Smith to ESPN: 'I Want To Be Highest-Paid Talent'

With a number one show, Stephen A. Smith wants to become number one in compensation.
The Australia men's cricket team celebrating winning the 2023 ICC Men's Cricket World Cup.
December 4, 2023

Amazon Secures ICC Cricket Broadcast Media Rights in Australia

Prime Video will be Australia's exclusive home for ICC events through 2027.
Florida Disney by The Enquirer/Leigh Taylor, Alicia Devine/Tallahassee Democrat, Jonah Hinebaugh-USA TODAY, Andrea Melendez/The News-Press/USA Today.
December 5, 2023

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff's exclusion of Florida State.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
English Premier League teams Leeds United and Brighton Hove & Albion in action during a match.
December 4, 2023

Premier League Reasserts Dominance With $8.5B Domestic Rights Deals

Deals achieve small rights fee increase for top European league.
Dallas Cowboys quarterback Dak Prescott throws a pass during the first half against the Seattle Seahawks at AT&T Stadium.
December 4, 2023

Amazon Bounces Back With Record Viewership

The Dallas Cowboys’ win over the Seattle Seahawks averaged 15.26 million viewers.
Peyton Manning on the ManningCast
December 4, 2023

ESPN’s ManningCast Goes Double: Two MNF Games, Two Brothers, One Epic Show

Peyton and Eli Manning will call two “Monday Night Football” games at the same time on Dec. 11 as ManningCast expands across ESPN.
December 1, 2023

Formula 1's Growth Hits A Speed Bump With U.S. Viewers

Races on ESPN were down 8% from 2022.