• Loading stock data...
Friday, July 11, 2025

Netflix Lags in Subscriber Growth, Looks to Gaming

  • Netflix’s Q2 earnings showed slower than usual subscriber growth.
  • The company plans to produce video games next year.
Netflix/Design: Alex Brooks

Netflix has become the industry standard in streaming, but its second-quarter earnings saw the giant slow down to catch its breath. 

The California-based company added 1.5 million net new subscribers in Q2 — its lowest quarterly showing to date.

The pandemic may be partly to blame for shutting down production on many of its original shows, and the rise of services like Disney+ and HBO Max has cut into its market dominance.

  • Netflix posted $7.34 billion in Q2 revenue, a 19.4% year-over-year increase.
  • The company said it expects to add 3.5 million subscribers in Q3, down from initial estimates of 5.5 million. 
  • Shares fell 4% in after-hours trading.

In an effort to find new subscribers, Netflix is looking to a new source: gamers. The company wrote in its letter to shareholders, “We view gaming as another new content category for us, similar to our expansion into original films, animation, and unscripted TV.”

The company added that games would be included in members’ subscriptions at no extra cost, and that it would initially focus on mobile games. It plans to publish its first games in 2022.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 9, 2025; New York, New York, USA; Katie Taylor (left) and Amanda Serrano (right) pose in front of Jake Paul during a press conference ahead of their boxing match at Madison Square Garden.

Serrano vs. Taylor 3 Set to Be Biggest Women’s Boxing Match in..

“I’m just sick of the whining and complaining from your team.”
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.

Featured Today

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.

Wimbledon Set to Deliver Strong Finals Matchup for ESPN

Novak Djokovic is still in the hunt for his 25th Grand Slam.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.
July 8, 2025

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.
Paige Bueckers
exclusive
July 8, 2025

Women’s March Madness Expansion Wouldn’t Yield More ESPN Money

ESPN is not required to pay extra if women’s March Madness expands.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jul 6, 2025; Houston, Texas, USA; Mexico forward Marcel Ruiz (14) heads the ball in front of United States midfielder Brenden Aaronson (11) in the second half during the 2025 Gold Cup Final at NRG Stadium.
July 7, 2025

USMNT Struggles Still Produce Big Gold Cup Ratings for Fox

The U.S. team’s recent issues culminated in a loss to Mexico.
July 2, 2025

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.