Saturday, May 30, 2026

NIL Conversation Continues

Trevor Lawrence
Ken Ruinard via Imagn

Formal name, image and likeness legislation could come quickly to the NCAA. A working council is drafting up recommendations for student-athletes to be paid for those rights that could be approved today and voted on for formal adoption as early as January. 

An early draft of the legislation touches on a number of contested issues, such as whether athletes could use school logos in sponsored content and how agents will be allowed to help athletes procure deals, according to SI. Federal legislation is also being drawn up, including a recent bipartisan bill to protect the NCAA from lawsuits.

Beyond NIL, a Knight Commission survey of college athletics leaders also found three-fourths of respondents believe the NCAA needs major, immediate reform. The survey also found more than half of Power 5 administrators support breaking away from the NCAA Division I and creating a new division for Power 5 conferences with the exception of basketball.

Knight Commission Survey Takeaways: 

  • 22% of respondents expressed satisfaction with the current NCAA March Madness model, which distributes a portion of revenues from the tournament to all Division I member institutions each year.
  • 25% of respondents expressed satisfaction with the College Football Playoff model, in which FBS schools receive a portion of revenues from the lucrative postseason — run separately from the NCAA.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 6, 2025; Arlington, TX, USA; BYU Cougars safety Faletau Satuala (11) tackles Texas Tech Red Raiders tight end Terrance Carter Jr. (7) during the game between the Red Raiders and the Cougars at AT&T Stadium.

Big 12 Spring Meetings: CFP Expansion and Private-Capital Deal

Most Big 12 leaders support a 24-team CFP, though execution is unclear.
Mar 19, 2025; Sacramento, California, USA; Cleveland Cavaliers forward/center Tristan Thompson (13) responds to a fan during the fourth quarter Sacramento Kings at Golden 1 Center.

Tristan Thompson Sues After Crypto Company Ends His Deal Early

Thompson says the company promised him $2 million worth of tokens.
Nov 28, 2025; Atlanta, Georgia, USA; A general view of the the line of scrimmaged during a game between the Georgia Tech Yellow Jackets and Georgia Bulldogs in the first quarter at Mercedes-Benz Stadium.

At SEC Spring Meetings, a Consensus on Problems, but Not Solutions

Georgia discussed a “breakaway,” where the SEC would set or enforce its own rules.

Big 12 Commish Already Eyeing Next Media Deal, Bigger Payday

The conference’s media deals with Fox and ESPN run through this decade.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.