Wednesday, May 6, 2026

Division I Officials Say NCAA Revenue Model Needs Reform, Per Survey

  • The overwhelming majority of Division I officials believe that large changes to the financial and structural model of Division I athletics are paramount.
  • The survey, conducted by the Knight Commission, received 362 responses from conference commissioners, university presidents, athletic directors, and others.
knight-commission-di-survey
Brian Powers-USA TODAY Sports.

NCAA Division I officials overwhelmingly believe the Division I governance structure and financial model require major changes and that the pandemic provides an opportunity to consider reforms, according to a  Knight Commission on Intercollegiate Athletics survey. 

The survey, conducted between June and July, was meant to provide a “snapshot” of the current views Division I officials hold regarding the problems the division faces structurally and financially, and how the model might best be altered, Knight Commission officials said during a webinar on Oct. 13.

The Knight Commission sent the survey to more than 1,400 university presidents, athletic directors, conference commissioners, and others — though only 362 officials responded. Respondents included 106 athletic directors, 21 commissioners and 69 university presidents, and represented FBS, FCS and non-football schools. Other representatives included 10 student-athletes, 66 senior woman administrators and 90 faculty athletics representatives.

Among the survey’s key findings included Division I officials’ thoughts regarding the way millions of dollars in revenue from the Division I men’s basketball tournament and College Football Playoff flow through Division I sports each year.

Only 22% of respondents expressed satisfaction with the current NCAA March Madness model, which distributes a portion of revenues from the NCAA men’s basketball tournament to all Division I member institutions each year. The tournament generated more than $800 million in 2018-19. However, because the 2019-20 tournament was canceled due to COVID-19, the NCAA only sent a total of $225 million to Division I schools. 

Similarly, only 25% of respondents expressed satisfaction with the College Football Playoff model, in which FBS schools receive a portion of revenues from the lucrative postseason — run separately from the NCAA despite the fact that the NCAA sends money to FBS schools each year. Unsurprisingly, those in the Power 5 constituted the only group of officials who mostly expressed satisfaction with the CFP model.

As continuous pandemic-induced financial catastrophe and new regulations allowing college athletes to profit off their name, image and likeness loom, Division I officials are searching for solutions. The Knight Commission’s survey proposed two sweeping changes to college sports’ model: creating a separate conference for Power 5 institution sports besides basketball, and creating a separate governing body outside the NCAA for solely FBS football. 

About one-third of total respondents would “likely” support creating a new division for Power 5 conferences, while 61% of Power 5 officials supported the idea. On the other hand, 44% of total respondents said they might support separating FBS football from the NCAA entirely, while only 23% of Power 5 officials were in favor of the idea. 

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

On Aug. 17, the NCAA said it expects to have a decision…
August 18, 2020

Officials also overwhelmingly supported the NCAA receiving an antitrust exemption to limit budgets and spending — something the governing body is already seeking in Congress to control athlete NIL regulations — and 62% believe sports budgets should be capped. 

However, the majority of Division I officials also believe that football and men’s basketball athletes should be considered amateurs, meaning they would not be able receive wages from athletic departments. Survey data also showed that Division I officials believe it’s essential that all Division I schools remain eligible for the same men’s basketball tournament.

The survey also found that officials across the board shared disdain for the NCAA’s current organizational and governing structure. Only 31% of total respondents said they were happy with the NCAA’s current governing model, with 48% of Power 5 officials expressing displeasure. Less than a quarter believed the NCAA Enforcement policies are successful, and 61% agree commissioners have more influence over NCAA governance than presidents.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 19, 2026; Miami Gardens, FL, USA; American businessman and television personality Mark Cuban before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
exclusive

Mark Cuban Says He Paid for Indiana’s Fernando Mendoza Deal

Cuban’s first donation to Indiana football was well spent.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
Empty tennis courts

‘In Shock’: Why College Tennis Programs Are Disappearing

In just one week, four D-I schools announced they’d eliminate tennis programs.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Jan 29, 2026; Washington, District of Columbia, USA; Former Washington Wizards guard John Wall looks on before a game against the Milwaukee Bucks at Capital One Arena. Mandatory Credit: Daniel Kucin Jr.-Imagn Images

John Wall Joins Howard As President of Basketball Operations

Wall has already weighed in on the Bison’s roster.
Nov 15, 2025; Provo, Utah, USA; The BYU Cougars offense lines up against the Texas Christian University Horned Frogs defense during the first half at LaVell Edwards Stadium.
April 29, 2026

Big 12 Presidents Approve Deal With RedBird Capital

“We’ve got a strong bench now,” Brett Yormark told FOS about the deal.
Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines head coach Dusty May celebrates with the trophy after defeating the UConn Huskies in the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
April 30, 2026

Dusty May: Another Men’s Championship Will Cost $10M or More

“We anticipate it to be much greater next year,” May told FOS.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
April 29, 2026

NCAA To Pay Millions to Tennis Players, Tweak Prize Money Rules

The settlement says the NCAA already changed its prize money rules.
April 29, 2026

Dusty May Says Unsigned Michigan Deal Is Just a ‘Formality’

May told FOS he won’t sign his new contract until July. 
UConn Huskies forward Tarris Reed Jr. (5) backs down Michigan Wolverines center Aday Mara (15) on Monday, April 6, 2026, during the NCAA men’s basketball national championship game at Lucas Oil Stadium in Indianapolis.
April 28, 2026

NCAA Nears Decision to Expand, but Key Steps Remain 

“No final recommendations or decisions have been made at this time.”
Sponsored

How Thrivent and Athletes for Hope Are Leading With Purpose

Meet those making a difference as Thrivent and Athletes for Hope spotlight community impact.