Sunday, August 9, 2026

NCAA Final Most Bet-On Women’s Game in History

  • BetMGM reported it as their highest women’s betting handle ever.
  • 79% of the money was on South Carolina’s spread, while 72% of the money was on the under.
Kirby Lee-USA TODAY Sports

The NCAA tournament championship game between UConn and South Carolina was the most watched women’s final since 2004 — and many of those viewers likely had some skin in the game.

The Gamecocks’ 64-49 victory over the Huskies was reportedly the most bet-on women’s game in BetMGM history.

Though the total amount of money wagered wasn’t disclosed, the betting outlet reported that 70% of the bets and 79% of the money were on South Carolina to cover the four-point spread as favorites.

But the public and sharps weren’t completely aligned.

70% of the bets were on the over, while 72% of the money was on the under. The South Carolina and under bets cashed with relative ease.

Prior to the tournament, the Gamecocks were the favorites to win the whole thing (+160).

Betting handle statistics are not yet available for that future.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Engelbert, WNBA Teams to Discuss Transgender Eligibility Rules

The issue was sparked by comments made by Sophie Cunningham.
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.

DraftKings, FanDuel Downplay Prediction-Market Cannibalization

Traditional sportsbooks have a new set of competitors.
podcast thumbnail mobile
Front Office Sports Today

Investing in Women’s Sports. A Conversation with Jason Wright

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Fanduel logo appears in this illustration taken April 22, 2026.

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.
July 28, 2026

NBA, MLB Want More Say in Prediction Markets

The NBA said a new rules proposal “falls well short.”
July 30, 2026

WNBA Posts, Deletes Video of Apparent Bueckers-Reese Bet

The CBA includes strict prohibitions against players wagering on games.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Feb 5, 2026; San Francisco, CA, USA; A NFL shield logo at the NFL Honors Red Carpet before Super Bowl LX at Palace of Fine Arts.
July 28, 2026

NFL Sounds Alarm on ‘Objectionable’ Prediction Markets

The league flagged a number of concerns as the deadline for public comments hit.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
July 24, 2026

Kalshi Says Screenshot in Netflix Trailer Was ‘Fabricated’

The prediction-market platform is demanding Netflix take the trailer down immediately.
May 7, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers forward LeBron James (23) reacts after a play against the Oklahoma City Thunder in the first half during game two of the second round of the 2026 NBA Playoffs at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images
July 24, 2026

Prediction Markets Had No Clue Where LeBron Was Going

Philadelphia’s chances on Kalshi spiked just before the news broke.
Joey Spallina (#22) of the Maryland Whipsnakes during the 2026 PLL Regular Season, The Week 10 match up of The Maryland Whipsnakes and The Utah Archers at Peter Barton Lacrosse Stadium, Denver, Colorado. On Saturday, July 25th, 2026
July 21, 2026

PLL Quietly Struck Exclusive Deal With Polymarket

The deal with the Premier Lacrosse League was signed earlier this year.