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Saturday, March 2, 2024

NBCU Strikes Deal With Unanimous Media

Tom Szczerbowski-USA TODAY Sports

Comcast’s NBCUniversal agreed to a deal with Unanimous Media, a production studio owned by Steph Curry, valued in the “high-eight-figure range.”

The multiyear agreement was dubbed a “first-of-its-kind talent deal” because of its sprawling, global nature. Curry will have first-look development opportunities for scripted and unscripted projects across most NBCUniversal divisions including TV projects, Dreamworks Animation, Universal Parks, Comcast’s Xfinity brand, NBC Sports, NBC, and CNBC.

The Golden State Warriors star already has a few spots at the media giant lined up.

  • Curry will cover the Ryder Cup later this month as an analyst. An avid golfer himself, the two-time NBA MVP made a seven-figure donation in 2019 to fund a men’s and women’s Division I golf program at Howard University.
  • The Warriors’ star will help reboot public service announcement series “The More You Know,” sitting down with John Legend to discuss diversity and inclusion. It will air across NBCU’s platforms, including Peacock.

NBCU’s creative partnerships team will help with bringing brand relationships to Curry and Unanimous. WME represented Unanimous in the deal.

Curry became the first player to sign back-to-back $200 million deals last month, landing a four-year, $215 million extension with the Warriors.

The three-time NBA champion has recently invested in at-home fitness startup Tonal, beverage company Oxigen, financial services app Step, is an executive producer of the mini-golf series “Holey Moley,” and began a partnership with FTX earlier this month.

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