• Loading stock data...
Thursday, January 23, 2025

NBC’s U.S. Open Golf Coverage Is Most-Watched Since 2019

  • Average viewership for this year’s U.S. Open tournament was up 27% over last year.
  • It was also the most-streamed golf event in NBC Sports history.
Average viewership for this year’s U.S. Open was up 27% over last year.
Mandatory Credit: Michael Madrid-USA TODAY Sports

Last weekend’s U.S. Open was the most-watched edition of the golf tournament since 2019, NBC announced.

Viewership for the full tournament averaged 3.4 million across NBC, Peacock, and USA Network, the best U.S. Open average in four years and up 27% over last year. Sunday’s final round at Los Angeles Country Club on NBC, Peacock, and NBC Sports Digital averaged 6.2 million viewers. It peaked at 10.2 million viewers as Wyndham Clark held off Rory MclIroy to win the tournament.

Sunday’s final round passed last year’s U.S. Open final round average of 5.4 million viewers, as well as the 5.6 million final round viewership in 2021 at Torrey Pines. It was the most-watched U.S. Open since 2019’s tournament at Pebble Beach. 

The U.S. Open victory was Clark’s first major win, catapulting him to 13th in the World Golf Rankings after being ranked as low as 313th over the past year. Clark earned $3.6 million for his win as part of a record $20 million U.S. Open purse. 

Primetime coverage of the 2023 U.S. Open on NBC, Peacock and NBC Sports Digital across the full four round coverage averaged 4.8 million viewers – the best marks since 2019 and up 25% from 2021. This year’s U.S. Open was also the most-streamed golf event in NBC Sports history with more than 502 million minutes streamed across Peacock, NBCSports.com and the NBC Sports app.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Comcast

Can Comcast’s Sports-Centric Skinny Bundle Compete in Crowded Market?

The No. 2 cable distributor is the latest to offer a skinny bundle.

More Golfers Are Trading Fairways for Simulators: What It Means

More than 47 million Americans played golf in 2024.
Buffalo Bills quarterback Josh Allen points before calling the snap during first half action during the Buffalo Bills divisional game against the Baltimore Ravens at Highmark Stadium in Orchard Park on Jan. 19, 2025.

NFL Divisional Playoff Viewership Drops Despite Plenty of Drama

Dramatic wins by the Bills and Eagles fail to match prior viewership totals.

Could Lamar Jackson–Josh Allen MVP Showdown Make History?

Allen and Jackson are by far the leading NFL MVP candidates.

Featured Today

Jeremiah Smith

Ohio State’s Title Isn’t As Simple As $20 Million in NIL

Three lessons from the Buckeyes’ title beyond “pay the best players.”
January 22, 2025

Can Upstart Sports Leagues Beat the Grim Start-Up Odds?

Investors think they can buck the massive failure rate of new enterprises.
January 21, 2025

Amateurism Dilemma on Full Display at the College Football Playoff

The sport has never looked or operated more like a pro league.
January 19, 2025

Unrivaled’s Impeccable Timing Pressures WNBA to Give Players More

The league could “blow the lid off” the business of women’s sports.
Mike Golic Jr and Mike Golic
exclusive

Mike Golic, Mike Golic Jr. Leaving DraftKings

A source tells FOS their contracts expire in late March.
Napheesa Collier
January 21, 2025

Unrivaled Debuts With Modest Ratings on TNT

Opening night on TNT peaked at 364,000 viewers.
January 22, 2025

Netflix Sports Strategy Unchanged Despite Growth: Events, Not Seasons

Shares in the company surge after a particularly robust quarterly report.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Netflix logo on top of building
January 21, 2025

Netflix Stock Soars As Sports Help It Exceed 300M Subscribers

Live NFL and boxing lead to big increases in subscribers and revenue.
January 20, 2025

NFL Saturday TV Ratings Fall Despite Record ESPN Viewership

The NFL sees more viewership attrition compared to the banner 2023 season.
Bill Simmons
January 20, 2025

Bill Simmons Expected to Stay at The Ringer and Spotify on New..

Simmons sold The Ringer to Spotify in 2020 for $250 million.
January 18, 2025

Tom Brady Addresses Fox Contract, Raiders Coaching Search

Brady’s dueling jobs came under the spotlight this week; he addressed it.