Friday, July 17, 2026

NBC’s Kentucky Derby Ratings Dip Below Last Year’s Mark

  • This year’s race averaged 14.8 million viewers, down from last year’s 16-million.
  • Still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.
Kentucky Derby ratings were down.
Syndication: The Columbus Dispatch

Ratings for Saturday’s Kentucky Derby were down compared to last year, but NBC’s broadcast of the race still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.

This year’s horse race averaged 14.8 million viewers on NBC and Peacock, whose streaming viewership was up 50% over last year to rank as the most-streamed horse racing event ever.

Peak viewership for the Derby reached 16.6 million viewers as Mage passed the finish line at Churchill Downs. This year’s Kentucky Derby included the deaths of seven horses in an under two-week span since they arrived at Churchill Downs. 

Cable remained the dominant form of viewing for this year’s Kentucky Derby, as NBC says it had 14.4 million TV-only viewers compared to a 371,000 average minute audience on Peacock.

The 2022 Kentucky Derby drew 16 million viewers on NBC and Peacock, an 8% increase over this year’s ratings. NBC’s next broadcast of Mage’s Triple Crown quest will come on May 20 for the Preakness Stakes in Baltimore. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
July 14, 2026; Arlington, Texas, U.S.; France's Kylian Mbappe looks dejected after the match as France are eliminated from the World Cup. Mandatory Credit: Jerome Miron-Imagn Images

France’s World Cup Loss a Big Win for Sportsbooks

France was the biggest World Cup liability for several sportsbooks.
Philadelphia Phillies first baseman Bryce Harper (3) bats against Detroit Tigers during the first inning at Comerica Park in Detroit on Sunday, July 12, 2026.

Bryce Harper Says FanDuel Used His Video Without Consent

“What happened here went beyond anything I knew about or approved.”
Jun 29, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Phillies first baseman Bryce Harper (3) watches his home run against the Pittsburgh Pirates during the third inning at Citizens Bank Park.

How Bryce Harper Ended Up Making Video for FanDuel Whale

Harper didn’t know how the video would be used, sources tell FOS.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with MLS Commissioner Don Garber on World Cup, Messi, Future & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

Silver Wants LeBron Decision So NBA Can Finalize Schedule

James’s free agency choice will help shape the NBA’s national TV schedule.
Jul 13, 2026; Philadelphia, PA, USA; Tampa Bay Rays third baseman Junior Caminero (13) bats in the second round of the All Star-Home Run Derby at Citizens Bank Park.
July 17, 2026

Home Run Derby Ratings Drop 7% on Netflix

The event’s pivot to streaming results in a slightly lower average audience.
Gilbert Arenas Podcast Playmaker
Exclusive
July 17, 2026

Gilbert Arenas Podcast Lands at Playmaker After Underdog Exit

Arenas recently departed Underdog after three years.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Jul 14, 2026; Philadelphia, Pennsylvania, USA; General view of fireworks over Citizens Bank Park during the fourth inning of the All-Star Game.
July 16, 2026

MLB All-Star Game Ratings Get a Boost From World Cup

The midseason showcase’s audience rises with a World Cup lead-in.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY
July 16, 2026

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
Nate Burleson Front Office Sports
July 16, 2026

Nate Burleson: ‘I’d Gladly Take a Pay Cut’ for CBS to Hire Travis Kelce

Burleson also had high praise for CBS’s hiring of Russell Wilson.
2026 ESPY Awards New York Knicks
July 16, 2026

5 Takeaways From the 2026 ESPY Awards

The annual ESPN awards show returned to New York this year.