• Loading stock data...
Saturday, March 21, 2026

NBC’s Kentucky Derby Ratings Dip Below Last Year’s Mark

  • This year’s race averaged 14.8 million viewers, down from last year’s 16-million.
  • Still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.
Kentucky Derby ratings were down.
Syndication: The Columbus Dispatch

Ratings for Saturday’s Kentucky Derby were down compared to last year, but NBC’s broadcast of the race still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.

This year’s horse race averaged 14.8 million viewers on NBC and Peacock, whose streaming viewership was up 50% over last year to rank as the most-streamed horse racing event ever.

Peak viewership for the Derby reached 16.6 million viewers as Mage passed the finish line at Churchill Downs. This year’s Kentucky Derby included the deaths of seven horses in an under two-week span since they arrived at Churchill Downs. 

Cable remained the dominant form of viewing for this year’s Kentucky Derby, as NBC says it had 14.4 million TV-only viewers compared to a 371,000 average minute audience on Peacock.

The 2022 Kentucky Derby drew 16 million viewers on NBC and Peacock, an 8% increase over this year’s ratings. NBC’s next broadcast of Mage’s Triple Crown quest will come on May 20 for the Preakness Stakes in Baltimore. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)

Judge Temporarily Blocks Kalshi’s Sports Markets in Nevada

Nevada previously won a similar ruling in its case against Polymarket.
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
exclusive

Noah Eagle, Michael Grady, Zora Stephenson to Call WNBA on NBC

WNBA games are returning to NBC for the first time since 2002.

March Madness Fuels the Push Toward More Screens, More Games

This year, there are even more multiview options available.
[Subscription Customers Only] Jun 18, 2025; Philadelphia, Pennsylvania, USA; Fan with a Morocco flag inside the stadium before a group stage match of the 2025 FIFA Club World Cup at Lincoln Financial Field.

Sportsbooks, Prediction Markets Split on AFCON Payouts

CAF named Morocco as champions after the controversial Senegalese victory in January.

Featured Today

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Ben Strauss

Ben Strauss Discusses WaPo Layoff, His New Role at ESPN

The longtime media reporter was laid off while covering the Super Bowl.
Sports commentator watches games on NFL Red Zone
March 19, 2026

NFL Sunday Ticket Exit from DirecTV Forces U.S. Bars to Adapt

DirecTV will no longer distribute the out-of-market package.
March 19, 2026

WBC Title Game Draws Record 10.8M U.S. Viewers

The tournament ends its breakthrough run in emphatic fashion.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers former player Orel Hershiser reacts after throwing the ceremonial first pitch before game four of the 2025 MLB World Series between the Toronto Blue Jays and the Los Angeles Dodgers at Dodger Stadium. Mandatory Credit: Kirby Lee-Imagn Images
exclusive
March 19, 2026

Hershiser, Gonzalez Join NBC MLB Opening Day Coverage

The World Series legends will join Jason Benetti in the broadcast booth.
Fox News Logo
exclusive
March 18, 2026

Fox Corp. and Kalshi in Advanced Talks on Deal

The deal would include Fox News, but not Fox Sports.
Oct 19, 2025; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) speaks with CBS Sports sideline reporter Tracy Wolfson after the game against the Las Vegas Raiders at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-Imagn Images
opinion
March 18, 2026

Why CBS Should Embrace NFL Renegotiations

Despite the cost increase, a new deal could prove beneficial.
Matt Barnes, Nick Swisher, and Eric Davis on All The Smoke.
exclusive
March 18, 2026

Matt Barnes and All The Smoke Launch Baseball Podcast

It’s the company’s latest expansion beyond basketball.