Thursday, September 10, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NBC’s Kentucky Derby Ratings Dip Below Last Year’s Mark

  • This year’s race averaged 14.8 million viewers, down from last year’s 16-million.
  • Still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.
Kentucky Derby ratings were down.
Syndication: The Columbus Dispatch

Ratings for Saturday’s Kentucky Derby were down compared to last year, but NBC’s broadcast of the race still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.

This year’s horse race averaged 14.8 million viewers on NBC and Peacock, whose streaming viewership was up 50% over last year to rank as the most-streamed horse racing event ever.

Peak viewership for the Derby reached 16.6 million viewers as Mage passed the finish line at Churchill Downs. This year’s Kentucky Derby included the deaths of seven horses in an under two-week span since they arrived at Churchill Downs. 

Cable remained the dominant form of viewing for this year’s Kentucky Derby, as NBC says it had 14.4 million TV-only viewers compared to a 371,000 average minute audience on Peacock.

The 2022 Kentucky Derby drew 16 million viewers on NBC and Peacock, an 8% increase over this year’s ratings. NBC’s next broadcast of Mage’s Triple Crown quest will come on May 20 for the Preakness Stakes in Baltimore. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC Sports Mike Tomlin
Opinion

Mike Tomlin Shines in NBC Sports Debut

Tomlin’s regular-season debut was one of the highlights of NBC’s coverage.

Novig CEO: Sydney Sweeney Ad Puts Us in ‘National Discourse’

Sweeney got equity in the company, and the racy ad went viral.
Feb 8, 2026; Santa Clara, CA, USA;General view down the line of scrimmage as New England Patriots center Garrett Bradbury (65) prepares to snap the ball against the Seattle Seahawks during Super Bowl LX at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
First at FOS

NBC Sports Ditches Blended Ratings for Nielsen’s NFL Standard

The network will report its NFL audiences like other league rights holders.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots center Garrett Bradbury (65) against the Seattle Seahawks during Super Bowl LX at Levi's Stadium.

NFL Wednesday Games: A New Normal?

NBC Sports is already looking ahead to potentially more Wednesday games.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Noah Eagle on Calling the 49ers vs Rams Netflix Game in Australia

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Undisputed Fox Sports
Exclusive
September 9, 2026

Skip Bayless and Shannon Sharpe Have Filmed a Reunion Show

Sharpe and Bayless last appeared on ‘Undisputed’ together in 2023.
Kenny Albert Fox Sports
September 10, 2026

Kenny Albert on His Broadcasting Family, 60 Stadiums, Missing RedZone

Albert is Fox’s longest-tenured NFL play-by-play man.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Jan 21, 2017; Carson, CA, USA; General view of NFL shield logo helmet at StubHub Center. The Los Angeles Chargers will play the 2017 and 2018 seasons at the StubHub Center as part of Chargers owner Dean Spanos (not pictured) relocation of the franchise from San Diego to Los Angeles. Mandatory Credit: Kirby Lee-USA TODAY Sports
First at FOS
September 9, 2026

NFL Launches Content Partnership With The Athletic

Articles from the outlet now appear on NFL.com.
September 9, 2026

Bezos’s Liverpool–Amazon Entanglement Is New for English Soccer

Bezos’s Prime Video has Tuesday night Champions League rights in the UK.
Sep 5, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to a touchdown by quarterback Sam Leavitt (not pictured) against Clemson Tigers during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
Opinion
September 8, 2026

Lane Kiffin’s Villain Act Has Made Him College Football’s Biggest Story

Kiffin’s first season at LSU has already been eventful in multiple ways.
Nov 23, 2025; Paradise, Nevada, USA; The NFL shield logo on the field at Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
September 8, 2026

NFL Films Reimagining ‘Inside the NFL’ on X Without Panelists

This will be the second season the show has aired on X.