Wednesday, September 2, 2026

NBC’s Kentucky Derby Ratings Dip Below Last Year’s Mark

  • This year’s race averaged 14.8 million viewers, down from last year’s 16-million.
  • Still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.
Kentucky Derby ratings were down.
Syndication: The Columbus Dispatch

Ratings for Saturday’s Kentucky Derby were down compared to last year, but NBC’s broadcast of the race still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.

This year’s horse race averaged 14.8 million viewers on NBC and Peacock, whose streaming viewership was up 50% over last year to rank as the most-streamed horse racing event ever.

Peak viewership for the Derby reached 16.6 million viewers as Mage passed the finish line at Churchill Downs. This year’s Kentucky Derby included the deaths of seven horses in an under two-week span since they arrived at Churchill Downs. 

Cable remained the dominant form of viewing for this year’s Kentucky Derby, as NBC says it had 14.4 million TV-only viewers compared to a 371,000 average minute audience on Peacock.

The 2022 Kentucky Derby drew 16 million viewers on NBC and Peacock, an 8% increase over this year’s ratings. NBC’s next broadcast of Mage’s Triple Crown quest will come on May 20 for the Preakness Stakes in Baltimore. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Massachusetts Reviewing Bill Simmons’s Proxy Betting Admission

Simmons said he had his daughter’s boyfriend place bets for him.

PGA Tour Revamping Fan Code of Conduct Amid Betting Concerns

Several players have raised concerns about sports betting’s impact on the game.
Michael Jordan NBC
Exclusive

Michael Jordan Not Expected to Return to NBC’s NBA Coverage

Jordan served as a special contributor for the network last season.
podcast thumbnail mobile
Front Office Sports Today

9/1/26 – LIV Golf’s Bankruptcy Bet, Messi Retires, Seahawks $9.6B Sale

0:00

Featured Today

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.

Netflix Secures Commercial Distribution for Expanded NFL Slate

The streaming giant’s full NFL slate will be shown in commercial establishments.
Oct 16, 2025; Cincinnati, Ohio, USA; Amazon Prime Thursday Night Football game analyst Kirk Herbstreit stands on the field during halftime of the game between the Pittsburgh Steelers and the Cincinnati Bengals at Paycor Stadium. Mandatory Credit: Katie Stratman-Imagn Images
September 1, 2026

The 2026 NFL Season’s 13 Most Intriguing Media Personalities

Kirk Herbstreit and Tony Romo are among the notable names.
The OG Football Show
Exclusive
September 1, 2026

Trey Wingo Reuniting With Former ESPN Colleagues for New NFL Show

The show will air on YouTube and audio platforms every Monday.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
September 1, 2026

Tony Romo Indicates CBS Return and Pleads No Contest to OWI

Romo blamed an “over-reliance on alcohol.”
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Feb 24, 2026; Indianapolis, IN, USA; NFL Network analyst Daniel Jeremiah on the SiriusXM NFL Radio set at the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
August 31, 2026

Daniel Jeremiah Launching Podcast With ESPN and Omaha

The show launches on Sept. 3.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
August 28, 2026

Roxanna Scott Out As ESPN’s Top Editor After Less Than a Year

Scott was named ESPN’s editor-in-chief last December.