• Loading stock data...
Saturday, January 10, 2026

NBC’s Kentucky Derby Ratings Dip Below Last Year’s Mark

  • This year’s race averaged 14.8 million viewers, down from last year’s 16-million.
  • Still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.
Kentucky Derby ratings were down.
Syndication: The Columbus Dispatch

Ratings for Saturday’s Kentucky Derby were down compared to last year, but NBC’s broadcast of the race still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.

This year’s horse race averaged 14.8 million viewers on NBC and Peacock, whose streaming viewership was up 50% over last year to rank as the most-streamed horse racing event ever.

Peak viewership for the Derby reached 16.6 million viewers as Mage passed the finish line at Churchill Downs. This year’s Kentucky Derby included the deaths of seven horses in an under two-week span since they arrived at Churchill Downs. 

Cable remained the dominant form of viewing for this year’s Kentucky Derby, as NBC says it had 14.4 million TV-only viewers compared to a 371,000 average minute audience on Peacock.

The 2022 Kentucky Derby drew 16 million viewers on NBC and Peacock, an 8% increase over this year’s ratings. NBC’s next broadcast of Mage’s Triple Crown quest will come on May 20 for the Preakness Stakes in Baltimore. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 5, 2026; New York, New York, USA; New York Rangers center Vincent Trocheck (16) celebrates his goal against Utah Mammoth goaltender Karel Vejmelka (70) with left wings Artemi Panarin (10) and Alexis Lafreniere (13) and center Mika Zibanejad (93) and defenseman Adam Fox (23) during the second period at Madison Square Garden.

NHL Deepens Ties to Polymarket, Kalshi As Other Leagues Stay Away

Its new Rangers deal comes after Kalshi broke the ice with the Blackhawks.
exclusive

Jason Benetti Is Leading Candidate to Be NBC’s Top MLB Voice

His contract is not up until later this year.
People celebrate near Mar-a-Lago in Palm Beach, Florida, while President Trump has a press conference about US forces capturing Venezuela's leader Nicolas Maduro after bombing the capital Caracas on January 3, 2026.

Venezuela Trades, Not Sports, Drive New Prediction-Market Legislation

A bill targeting insider trading on the platforms will be proposed this week.
Cole Palmer

Versant Is Here. What Is It?

The Comcast spin-off completed its separation and is an independent company.

Featured Today

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.

Matt Ryan’s Jump to Falcons Leaves CBS With Open Seat: What’s Next?

Matt Ryan leaves CBS as Atlanta lures him into a front office role.
Paramount+
January 9, 2026

Paramount Says Netflix-WBD Deal Is ‘Presumptively Unlawful’

The CBS Sports parent company alleges the Netflix deal is “clearly anticompetitive.”
David Cone
January 9, 2026

David Cone Out at ESPN

The former Yankees and Mets pitcher is leaving the network.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Aug 12, 2025; Anaheim, California, USA; FanDuel Sports Network reporter Erica Weston (right) interviews Los Angeles Angels right fielder Jo Adell (7) after the game against the Los Angeles Dodgers at Angel Stadium.
January 8, 2026

MLB Clubs Drop Main Street Sports As RSN Crisis Deepens

The regional broadcaster draws closer to collapse.
Aug 31, 2024; Tuscaloosa, Alabama, USA; Alabama Crimson Tide head coach Kalen DeBoer talks with ESPN’s Taylor McGregor for a post-game interview after the fourth quarter at Bryant-Denny Stadium.
January 8, 2026

Netflix Eyeing Rising Star Taylor McGregor

The versatile reporter covers college football, MLB, and UFL for ESPN.
January 7, 2026

TGL Ratings Hold Steady Despite ESPN Schedule Shift

The season opener had an audience of 646,000 viewers on ABC.
Dec 25, 2011; Green Bay, WI, USA; An NBC TV camera during the game between the Chicago Bears and Green Bay Packers at Lambeau Field. The Packers defeated the Bears 35-21.
January 7, 2026

NBCU Betting on Big February Sports Run to Reignite Peacock Growth

Despite a fast-growing set of sports programming, subscribers have plateaued.