• Loading stock data...
Sunday, January 4, 2026

NBC’s Kentucky Derby Ratings Dip Below Last Year’s Mark

  • This year’s race averaged 14.8 million viewers, down from last year’s 16-million.
  • Still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.
Kentucky Derby ratings were down.
Syndication: The Columbus Dispatch

Ratings for Saturday’s Kentucky Derby were down compared to last year, but NBC’s broadcast of the race still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.

This year’s horse race averaged 14.8 million viewers on NBC and Peacock, whose streaming viewership was up 50% over last year to rank as the most-streamed horse racing event ever.

Peak viewership for the Derby reached 16.6 million viewers as Mage passed the finish line at Churchill Downs. This year’s Kentucky Derby included the deaths of seven horses in an under two-week span since they arrived at Churchill Downs. 

Cable remained the dominant form of viewing for this year’s Kentucky Derby, as NBC says it had 14.4 million TV-only viewers compared to a 371,000 average minute audience on Peacock.

The 2022 Kentucky Derby drew 16 million viewers on NBC and Peacock, an 8% increase over this year’s ratings. NBC’s next broadcast of Mage’s Triple Crown quest will come on May 20 for the Preakness Stakes in Baltimore. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Imagn Images/Front Office Sports

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Drake

Drake, Stake Sued Again as Sweepstakes Apps Come Under More Scrutiny

Defendants used the platform to boost Drake’s streaming numbers, the suit claims.

Sportsbooks Sue to Stop Chicago’s New Licensing Requirement

DraftKings, FanDuel, and others are crying foul over last-minute budget additions.

Why Polymarket Has Avoided Legal Pushback So Far

Regulators have taken a wait-and-see approach since Polymarket’s U.S. relaunch.

Featured Today

Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
exclusive

Jameis Winston’s Media Rise Continues on Omaha’s ManningCast

Winston has earned plaudits for his past Fox Sports media hits.
Warner Bros.
January 2, 2026

Paramount’s Sports Spending Isn’t Helping Its Warner Bros. Pursuit

“Paramount is getting voracious.”
Feb 6, 2025; New Orleans, LA, USA; Jay Glazer at Fox Sports media day at Ernest N. Morial Convention Center.
January 2, 2026

How Jay Glazer Has Gone on an NFL Scoop Streak

The NFL insider says his job is to “give you something no one knows.”
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Dec 25, 2025; Minneapolis, Minnesota, USA; Minnesota Vikings running back Ty Chandler (32) carries the ball defended by Detroit Lions linebacker Derrick Barnes (55) in the second half at U.S. Bank Stadium.
December 31, 2025

NFL Sets Streaming Record on Christmas

The new milestone arrives in a game with minimal competitive implications.
NCAA Womens Basketball: Cal Poly SLO at UCLA
December 29, 2025

‘No Media Here’: UCLA Women’s Basketball Coach Rips Lack of Coverage

Her comments started a wider debate about women’s college hoops coverage.
December 29, 2025

Sports Media Winners and Losers of 2025

Who was up and who was down in sports media this year?
Liam McHugh
December 29, 2025

Liam McHugh Says ‘NHL on TNT’ Is ‘Like a Hockey Locker Room’

McHugh talked to FOS ahead of the Winter Classic in Miami.