Thursday, September 24, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NBC’s Kentucky Derby Ratings Dip Below Last Year’s Mark

  • This year’s race averaged 14.8 million viewers, down from last year’s 16-million.
  • Still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.
Kentucky Derby ratings were down.
Syndication: The Columbus Dispatch

Ratings for Saturday’s Kentucky Derby were down compared to last year, but NBC’s broadcast of the race still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.

This year’s horse race averaged 14.8 million viewers on NBC and Peacock, whose streaming viewership was up 50% over last year to rank as the most-streamed horse racing event ever.

Peak viewership for the Derby reached 16.6 million viewers as Mage passed the finish line at Churchill Downs. This year’s Kentucky Derby included the deaths of seven horses in an under two-week span since they arrived at Churchill Downs. 

Cable remained the dominant form of viewing for this year’s Kentucky Derby, as NBC says it had 14.4 million TV-only viewers compared to a 371,000 average minute audience on Peacock.

The 2022 Kentucky Derby drew 16 million viewers on NBC and Peacock, an 8% increase over this year’s ratings. NBC’s next broadcast of Mage’s Triple Crown quest will come on May 20 for the Preakness Stakes in Baltimore. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Polymarket logo appears in this illustration taken April 22, 2026.

New York Takes Aim at Polymarket With $4.6B Suit

“Our gambling laws exist to protect New Yorkers.”
Sep 20, 2026; Arlington, Texas, USA; Washington Commanders quarterback Jayden Daniels (5) leaps to avoid a tackle by Dallas Cowboys safety Caleb Downs (13) while running with the ball during the second half at AT&T Stadium.

NFL Viewership Bounces Back in Week 2

Last Sunday’s NFL games each showed sizable viewership increases.
Asset Class

The Firms That Power Prediction-Market Trades

“Essentially, our role is to help bridge demand across time and space.”
podcast thumbnail mobile
Front Office Sports Today

9/24/26 – NFL Ratings Rebound, Dart’s Season Over, Haliburton Flies Southwest

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Soccer Football - FIFA World Cup 2026 - Final - Spain v Argentina - New York/New Jersey Stadium, East Rutherford, New Jersey, U.S. - July 19, 2026 U.S. President Donald Trump gestures ahead of the trophy presentation REUTERS/Hannah Mckay

Donald Trump Not Expected to Join ‘College GameDay’ on Saturday

ESPN does plan to show Trump during its Tennessee–Texas telecast.
Exclusive
September 23, 2026

Linda Cohn Brings Podcast to Bleav

Cohn’s podcast has reached 36,000 subscribers in just over two months.
U.S. President Donald Trump receives a jersey from head football coach at Indiana University, Curt Cignetti, as the president hosts the 2026 College Football Playoff (CFP) National Champions from Indiana University at the White House in Washington, D.C., U.S., May 11, 2026. REUTERS/Evelyn Hockstein
September 24, 2026

Will Donald Trump Join ESPN’s ‘College GameDay’ on Saturday?

Trump will attend Tennessee vs. Texas in Knoxville.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Mar 3, 2026; Philadelphia, Pennsylvania, USA; Sportscaster Bob Costas before a game between the Philadelphia 76ers and the San Antonio Spurs at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images
September 23, 2026

Bob Costas Praises Pablo Torre’s ‘First-Rate’ Sports Journalism

Meanwhile, Costas bemoaned the demise of his former employer, HBO Sports.
Cynthia Frelund NFL Network
September 23, 2026

Bees and Mac and Cheese: Inside Cynthia Frelund’s Eclectic Investments

Football isn’t the subject where Frelund uses her experience with data.
Inglewood, CA - September 21, 2026 - SoFi Stadium: Stephen A. Smith on the field for Monday Night Countdown.
First at FOS
September 22, 2026

Stephen A. Smith Set for Multiple MNF ‘Countdown’ Appearances

Smith made his 2026 debut ahead of Rams-Giants on Monday.
September 21, 2026

‘Team Moms: Baseball’ Cast Hits Back at Critics

A new reality show puts youth baseball front and center.