Saturday, April 18, 2026

NBC’s Kentucky Derby Ratings Dip Below Last Year’s Mark

  • This year’s race averaged 14.8 million viewers, down from last year’s 16-million.
  • Still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.
Kentucky Derby ratings were down.
Syndication: The Columbus Dispatch

Ratings for Saturday’s Kentucky Derby were down compared to last year, but NBC’s broadcast of the race still ranked as the most-watched sporting event on TV since Super Bowl LVII in February.

This year’s horse race averaged 14.8 million viewers on NBC and Peacock, whose streaming viewership was up 50% over last year to rank as the most-streamed horse racing event ever.

Peak viewership for the Derby reached 16.6 million viewers as Mage passed the finish line at Churchill Downs. This year’s Kentucky Derby included the deaths of seven horses in an under two-week span since they arrived at Churchill Downs. 

Cable remained the dominant form of viewing for this year’s Kentucky Derby, as NBC says it had 14.4 million TV-only viewers compared to a 371,000 average minute audience on Peacock.

The 2022 Kentucky Derby drew 16 million viewers on NBC and Peacock, an 8% increase over this year’s ratings. NBC’s next broadcast of Mage’s Triple Crown quest will come on May 20 for the Preakness Stakes in Baltimore. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Damon Jones Will Plead Guilty in NBA Betting Case

Jones will appear at a hearing April 28 in Brooklyn.
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) drives past Los Angeles Clippers guard Kris Dunn (8) and guard Darius Garland (10) in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.
exclusive

NBA Is in Talks With Kalshi and Polymarket

Discussions ramped up after the CFTC began engaging with leagues, sources say.
Apr 25, 2024; Avondale, Louisiana, USA; Kevin Kisner reacts to his shot from the 14th tee during the first round of the Zurich Classic of New Orleans golf tournament. Mandatory Credit: Stephen Lew-USA TODAY Sports

NBC’s Kevin Kisner Apologizes for Torching CBS Masters Coverage

Kisner admitted he “crossed the line” with his now-viral rant.
Jan 10, 2026; Chicago, IL, USA; Green Bay Packers wide receiver Matthew Golden (0) scores a touchdown against the Chicago Bears during the second half of an NFC Wild Card Round game at Soldier Field.

Efforts to Fight Sports Streaming Fragmentation Ramp Up in D.C.

“It’s not only confusing, it’s also damn expensive.”

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
Brandon Marshall Portfolio Players

Brandon Marshall Nearly Quit FS1 Over Nick Wright Argument

Marshall tells FOS he took issue with Wright’s lack of “take integrity.”
Apr 13, 2026; New York, NY, USA; Azzi Fudd poses for a photo on the orange carpet before the 2026 WNBA Draft at The Shed at Hudson Yards. Mandatory Credit: Brad Penner-Imagn Images
April 16, 2026

Wings Shut Down Question to Azzi Fudd About Paige Bueckers Relationship

The Wings selected Fudd first overall earlier this week.
A smartphone showing the Netflix logo is held in front of a television displaying the Netflix home screen with Top 10 content rows in Paris, Ile de France, France, February 28, 2026. The scene illustrates video on demand streaming and second screen viewing on connected devices.
April 16, 2026

Netflix: There’s ‘Opportunity to Expand the Relationship’ With NFL

The streaming giant touts big results from its live sports content.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
LIV Golf livestream
April 16, 2026

LIV Golf Loses Mexico Livestream for Nearly Three Hours

The league’s broadcast feeds were down for more than an hour.
The Miz Stephen A. Smith WWE
April 16, 2026

ESPN Going All Out for WWE WrestleMania in Las Vegas

There has been plenty of crossover between ESPN and WWE this week.
[US, Mexico & Canada customers only] Sep 5, 2025; Sao Paulo, BRAZIL; Los Angeles Chargers wide receiver Keenan Allen (13) runs against Kansas City Chiefs cornerback Trent McDuffie (22) in the second half during a NFL game at Corinthians Arena. Mandatory Credit: Jean Carniel/Reuters via Imagn Images
exclusive
April 16, 2026

NFL, YouTube in Advanced Talks for 5-Game Package

The deal has yet to be finalized.
Mar 28, 2026; Milwaukee, Wisconsin, USA; San Antonio Spurs forward Victor Wembanyama (1) during the game against the Milwaukee Bucks at Fiserv Forum. Mandatory Credit: Jeff Hanisch-Imagn Images
April 15, 2026

NBA Viewership Up 16% in Year 1 of New Media Deal

The league faced heavy scrutiny last year for its declining ratings.