• Loading stock data...
Thursday, September 18, 2025

NBC, Olympics Reach $3 Billion Rights Extension

The Olympics will remain on NBC through at least 2036 as the two sides reached a $3 billion deal.

Behind the scenes with NBC's TODAY show at the 2024 Paris Olympics.
Imagn Images

NBC will remain the home of the Olympics for at least another decade.

The International Olympic Committee and NBCUniversal, a division of Comcast, announced Thursday that the two sides have reached an extension for the Olympics to stay at NBC through 2036. The rights deal previously went through 2032; the 2034 Winter Olympics are in Salt Lake City and the location of the Summer Games in 2036 has not been decided yet.

The extension is worth $3 billion, Front Office Sports has confirmed. The figure was first reported by The Hollywood Reporter

The news comes on the heels of last year’s Summer Olympics in Paris, which drew high TV viewership and rave reviews as everything aired live on a combination of NBC, the Peacock streaming service, and cable networks like USA.

“There is no event like the Olympics. Its power to bring joy, and the unifying spirit it embodies, are truly unique,” Comcast chairman Brian Roberts said in a statement. “We live in a time when technology is driving faster and more fundamental transformation than we’ve seen in decades. This groundbreaking, new, long-term partnership between Comcast NBCUniversal and the International Olympic Committee not only recognizes this dynamic but anticipates that it will accelerate.”

NBC has been the exclusive broadcaster of the Summer Olympics since 1988 and the Winter Olympics since 2002.

Elsewhere in sports, NBC has fortified its live rights portfolio. In 2022, NBC finalized a deal with the Big Ten worth about $350 million per year for football, basketball, and other sports like volleyball. Starting this upcoming season, NBC will be paying about $2.5 billion a year as part of an 11-year pact with the NBA. The NFL Sunday Night Football package has been the most-watched show in prime time on all of TV for 16 consecutive years. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

$3.8 Billion Commanders Stadium Deal Approved Despite Late Drama

A decisive final vote on the stadium followed some last-minute snags.

Silver: My Comments About Basketball Highlights Were ‘Misconstrued’

The NBA commissioner spoke at the Front Office Sports Tuned in summit.
Apr 24, 2025; Detroit, Michigan, USA; Detroit Pistons guard Malik Beasley (5) dribbles on New York Knicks guard Jalen Brunson (11) in the second half during game three of first round for the 2024 NBA Playoffs at Little Caesars Arena.

Adam Silver: NBA’s Problems With Gambling ‘Have Been Predictable’

Silver originally advocated for legalized sports betting in a 2014 op-ed.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.
exclusive
September 16, 2025

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.
Sep 14, 2025; Kansas City, Missouri, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) makes a reception defended by Kansas City Chiefs cornerback Trent McDuffie (22) during the fourth quarter of the game at GEHA Field at Arrowhead Stadium.
September 16, 2025

Eagles-Chiefs Super Bowl Rematch Sets Early NFL TV Ratings Mark

Several new milestones are established with the big early-season matchup.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Greg Olsen
September 16, 2025

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.
September 15, 2025

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.