Tuesday, October 20, 2026

NBA Team ‘Top Priority’ for Fenway Sports Group

FSG-John-Henry-Linda-Henry
Jasen Vinlove-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Fenway Sports Group could be adding an NBA team to its roster. Oh, and also an NFL team, a WNBA team, a cricket team, and a second soccer team.

Gerry Cardinale, the founder and managing partner of RedBird Capital Partners — which invested $750 million in Fenway Sports Group for an 11% stake last year — says adding an NBA franchise is “a real top priority” for FSG, with wishful thinking for the other sports teams mentioned down the road. 

The Ringer’s Bill Simmons reported that Fenway Sports Group is the leading contender to bring an NBA team to Las Vegas.

FSG is primarily known as the parent company of the Boston Red Sox and Liverpool FC but has other high-profile investments in its portfolio.

  • The company purchased a majority stake in the NHL’s Pittsburgh Penguins for roughly $900 million late last year.
  • In October 2021, FSG invested in Lebron James and Maverick Carter’s The SpringHill Company. James became an investor in FSG in March 2021 and became a part-owner of Liverpool FC in 2011. 
  • FSG also owns New England Sports Network.

The FSG Funnel

“Everything’s in play I would say, but as usual we’re going to have a very strict funnel,” Cardinale told The Boston Globe. “The bar has never been higher in terms of what really fits in the [FSG] portfolio.”

Forbes’ most recent valuation of FSG is nearly $10 billion.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC Sports Faces Pivotal Week

The network and its parent company are at a key inflection point.

5 Biggest Storylines of the NBA Season

The 2026–27 NBA season starts Tuesday.

NBA Draws New Lines on What Fans Can Bet On

The league is restricting risky player props.

NBA’s In-Game Wearables Push Hinges on How Data Is Used

Adam Silver acknowledges concerns about data being used in contract negotiations.
podcast thumbnail mobile
Front Office Sports Today

10/19/26 – NBA Limits Prop Bets, Michigan Benches Underwood, Upsets Shake CFB

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Oct 15, 2026; Los Angeles, California, USA; Milwaukee Brewers players celebrate after winning the NLCS for the 2026 MLB Playoffs against the Los Angeles Dodgers at Uniqlo Field at Dodger Stadium.

World Series Game 1 Tickets Reach Super Bowl Level Prices

Get-in pricing for Friday’s Game 1 is nearing $3,000 per ticket.
October 18, 2026

Another Eagles Reset? Losing Streak, Hurts’s Contract Loom Large

The Eagles’ struggles could prompt another organizational overhaul.
October 18, 2026

Ballhalla Lays Out the Blueprint For the WNBA

Golden State has sold out every home game this year.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
Oct 12, 2026; Milwaukee, Wisconsin, USA; Los Angeles Dodgers manager Dave Roberts relieves pitcher Kris Bubic (40) during the fifth inning against the Milwaukee Brewers in game two of the NLCS for the 2026 MLB Playoffs at American Family Field.
October 14, 2026

As Dodgers’ NLCS Hopes Fade, Game 3 Ticket Prices Drop

Get-in pricing for Dodger Stadium games is falling sharply.
October 12, 2026

Atlanta Dream Likely to Host WNBA Finals at Tiny Home Arena

The Dream will play their home games at State Farm next year.
October 11, 2026

John Harbaugh’s Giants Are Contenders, Even With an Odd Tie

The Giants lead the NFC East.
October 11, 2026

Deshaun Watson’s Revived Play Raises Questions About Future

Watson is in the fifth and final year of his contract.