• Loading stock data...
Thursday, February 26, 2026

NBA Sets New Season Records for Attendance, Sellouts

  • NBA attendance has surpassed pre-pandemic levels, with a record 22,234,502 tickets sold this season.
  • Arenas were packed at an average 97% capacity this season, the highest mark in NBA history.
NBA record crowds
Brett Davis-USA TODAY Sports

This NBA season was the highest-attended regular season in NBA history, the league announced Monday. 22,234,502 ticketed fans attended games, breaking the league’s previous record of 22,124,559 total fans set in 2017-18.

Arenas were packed on average at 97% capacity this season, and there were 791 sellouts across the league, both setting new all-time league records. The league’s previous sellout record was 760 games reached in the 2018-19 season.

This season marks just the second time league attendance totals eclipsed 22 million in a regular season. NBA games this season averaged 18,077 fans per game, a record for the league. The league’s other top seasons for total attendance were set in the four seasons leading up to the pandemic-stricken 2019-20 season. 

In January, the San Antonio Spurs set an NBA single-game attendance record with 68,323 fans at the Alamodome for its game against the Golden State Warriors. 

While NBA crowds reached an all-time high, seeing if end-of-season broadcast viewership metrics can match that pace after February’s NBA All-Star Game had a record-low TV audience will be interesting. Viewership for the 2021-22 NBA season on ESPN, ABC, and TNT increased 19% over the 2020-21 season. Broadcast numbers for this season haven’t yet been announced but will come as the NBA is negotiating its next set of media rights deals to start in 2025.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots quarterback Drake Maye (10) against the Seattle Seahawks during Super Bowl LX at Levi's Stadium.

NFL Is ‘Linchpin Holding’ Cable Bundle Together: Bank of America

The league’s upcoming renegotiations bring heightened risk for networks.
Oct 22, 2022; Abu Dhabi, UAE; Sean O'Malley (blue gloves) defeats Petr Yan (red gloveS) during UFC 280 at Etihad Arena. Mandatory Credit: Craig Kidwell-USA TODAY Sports
February 24, 2026

UFC Fighters React to Zuffa Boxing’s $15 Million Conor Benn Signing

UFC President Dana White is Zuffa Boxing’s lead promoter.
exclusive
February 25, 2026

Inside the WNBA’s Proposed New Economic System: Bigger Share for Stars, Less..

Roster construction will be very different when the league returns.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
February 24, 2026

NFL Combine Opens With QB Decisions and Epstein Deflections

The Falcons plan to release Kirk Cousins, as expected.
February 24, 2026

NFL Locks in Lions for Munich, 4 Home Opponents Have German Ties

Detroit is one of 11 NFL teams with German rights in the Global Markets Program.
Apr 6, 2024; Miami, Florida, USA; The LIV Golf logo is on display along the 10th hole during the second round of LIV Golf Miami golf tournament at Trump National Doral. Mandatory Credit: Reinhold Matay-USA TODAY Sports
February 23, 2026

Saudi PIF Will Have Spent More Than $6B on LIV Golf by..

The Saudi Arabia-backed golf circuit is in its fifth season.
February 23, 2026

NFL Offseason Opens With Report Card Drama, Cap Set to Top $300M

The league’s attention is shifting to the 2026 season this week.