• Loading stock data...
Sunday, January 18, 2026

NBA Sets New Season Records for Attendance, Sellouts

  • NBA attendance has surpassed pre-pandemic levels, with a record 22,234,502 tickets sold this season.
  • Arenas were packed at an average 97% capacity this season, the highest mark in NBA history.
NBA record crowds
Brett Davis-USA TODAY Sports

This NBA season was the highest-attended regular season in NBA history, the league announced Monday. 22,234,502 ticketed fans attended games, breaking the league’s previous record of 22,124,559 total fans set in 2017-18.

Arenas were packed on average at 97% capacity this season, and there were 791 sellouts across the league, both setting new all-time league records. The league’s previous sellout record was 760 games reached in the 2018-19 season.

This season marks just the second time league attendance totals eclipsed 22 million in a regular season. NBA games this season averaged 18,077 fans per game, a record for the league. The league’s other top seasons for total attendance were set in the four seasons leading up to the pandemic-stricken 2019-20 season. 

In January, the San Antonio Spurs set an NBA single-game attendance record with 68,323 fans at the Alamodome for its game against the Golden State Warriors. 

While NBA crowds reached an all-time high, seeing if end-of-season broadcast viewership metrics can match that pace after February’s NBA All-Star Game had a record-low TV audience will be interesting. Viewership for the 2021-22 NBA season on ESPN, ABC, and TNT increased 19% over the 2020-21 season. Broadcast numbers for this season haven’t yet been announced but will come as the NBA is negotiating its next set of media rights deals to start in 2025.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

WNBA Exploring Buying Back 16% Stake Sold in 2022

The league sold the $75 million stake when it badly needed capital.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver attends the Emirates NBA Cup Final between the New York Knicks and the San Antonio Spurs at T-Mobile Arena.

Silver Says NBA Europe Won’t Be ‘Viable Commercial Enterprise’ for a While

He also addressed EuroLeague’s legal warning, saying a clash is not “inevitable.”
Jan 14, 2026; Inglewood, California, USA; Los Angeles Clippers forward Kawhi Leonard (2) shoots over Washington Wizards forward Kyshawn George (18) in the first half at Intuit Dome.

Clippers Suddenly NBA’s Hottest Team As Cap Investigation Continues

The Clippers have the NBA’s best record since Christmas.
Rich Paul

Rich Paul Pitches NBA Trades on Podcast: ‘Insane and Fucked Up’

Paul proposed trading Austin Reaves on his podcast. 

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
Apr 12, 2025; Augusta, Georgia, USA; Fans cheer for Bryson DeChambeau on the no. 18 green during the third round of the Masters Tournament at Augusta National Golf Club

SeatGeek Is First Reseller to Drop Masters Tickets After Crackdown

Last year, ticket resellers were hit hard by Augusta National.
Fiebich
January 15, 2026

Project B Tokyo Stop Could Conflict With Proposed WNBA Start Date

The WNBA is seeking a much earlier start in CBA negotiations.
Jan 25, 2012; Melbourne, AUSTRALIA; A general view of Rod Laver Arena during the match between Novak Djokovic (SRB) and David Ferrer (ESP) on day ten of the 2012 Australian Open at Melbourne Park.
January 15, 2026

Australian Open’s Rising Popularity Also Brings Growing Pains

As attendance soars at the tennis major, so have fan complaints.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 15, 2026

Alex Morgan Leads Investor Group for Women’s Indoor Golf League

The former USWNT soccer star is expanding her sports portfolio.
Bryson
exclusive
January 15, 2026

NFL, PGA Tour Won’t Let Players Endorse Prediction Markets

The leagues aren’t swayed by Kalshi’s deal with Bryson DeChambeau.
Nov 22, 2025; San Jose, California, USA; Washington Spirit forward Trinity Rodman (2) looks to pass against Gotham FC during the second half at PayPal Park.
January 14, 2026

NWSL Union Files Grievance Over League’s ‘Rodman Rule’ for Star Players

The NWSLPA says the league “never negotiated” the workaround with the union.
Phil Mickelson of Team HyFlyers GC hits off the fifth tee during the LIV Golf Michigan Team Championship semifinals at The Cardinal at St. John’s in Plymouth on Saturday, Aug. 23, 2025.
January 14, 2026

LIV Golf Envisions $1B Franchises, but Not Ready to Sell Ownership Stakes

There are 13 four-player LIV Golf teams.