• Loading stock data...
Monday, February 9, 2026

NBA Sets New Season Records for Attendance, Sellouts

  • NBA attendance has surpassed pre-pandemic levels, with a record 22,234,502 tickets sold this season.
  • Arenas were packed at an average 97% capacity this season, the highest mark in NBA history.
NBA record crowds
Brett Davis-USA TODAY Sports

This NBA season was the highest-attended regular season in NBA history, the league announced Monday. 22,234,502 ticketed fans attended games, breaking the league’s previous record of 22,124,559 total fans set in 2017-18.

Arenas were packed on average at 97% capacity this season, and there were 791 sellouts across the league, both setting new all-time league records. The league’s previous sellout record was 760 games reached in the 2018-19 season.

This season marks just the second time league attendance totals eclipsed 22 million in a regular season. NBA games this season averaged 18,077 fans per game, a record for the league. The league’s other top seasons for total attendance were set in the four seasons leading up to the pandemic-stricken 2019-20 season. 

In January, the San Antonio Spurs set an NBA single-game attendance record with 68,323 fans at the Alamodome for its game against the Golden State Warriors. 

While NBA crowds reached an all-time high, seeing if end-of-season broadcast viewership metrics can match that pace after February’s NBA All-Star Game had a record-low TV audience will be interesting. Viewership for the 2021-22 NBA season on ESPN, ABC, and TNT increased 19% over the 2020-21 season. Broadcast numbers for this season haven’t yet been announced but will come as the NBA is negotiating its next set of media rights deals to start in 2025.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Major Changes Could Come to Seattle Sports in 2026

The city could also get an NBA team by year’s end. 
Feb 4, 2026; Santa Clara, CA, USA; Seattle Seahawks and New England Patriots helmets at Levi's Stadium.

Ticket Prices for Super Bowl LX Steadily Dropping

Low-end, get-in pricing falls another 17% from the beginning of the week.
Jan 23, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) drives for the basket against Denver Nuggets forward Spencer Jones (21) during the second quarter at Fiserv Forum.

Giannis Stays Put At NBA Trade Deadline While Clips, Bulls Rebuild

The Bucks will keep Antetokounmpo through the end of the season.
Dec 28, 2025; Washington, District of Columbia, USA; Washington Wizards mascot G-Wiz on the court against the Memphis Grizzlies during the second half at Capital One Arena.

Lakers Center Suspended for Pushing Wizards Mascot

The mascot was not injured after the incident.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.

NFL Players Push Back on 18th Game: ‘Stop Lying to People’

Discussion on the 18th game has been ongoing for over a year.
February 9, 2026

Goodell Says Adding NFL Teams Abroad Is ‘Very Possible Someday’

The league has been aggressively expanding its international footprint. 
February 9, 2026

NFL Opening-Night Decision Starts in Seattle: Chiefs, Bears in Play

The Super Bowl champions have a stacked 2026 home schedule.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
February 8, 2026

Los Angeles Is Preparing for a Very Different Super Bowl in 2027

The Southern California sports market is very different compared to four years ago.
February 8, 2026

Super Bowl LX Ends With Seahawks on Top—and at Crossroads

The Seahawks claim their second Super Bowl title in franchise history.
February 8, 2026

Green Day Avoids Politics During Super Bowl LX Pregame Show

The veteran band leaves politics out of the Super Bowl LX pregame performance.
February 7, 2026

3 Big Topics From Super Bowl Week: Belichick, Tisch, 18th Game

Three hot-button topics kept coming up: Belichick, Tisch, and an 18th game.