Saturday, September 12, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NBA Season About to Tip Off With New TV Deal—but No LeBron James

The 40-year-old will miss his team’s season opener for the first time in his record-setting 23-year NBA career.

Jayne Kamin-Oncea-Imagn Images

The start of the 2025–26 NBA season is also the beginning of a new era. The league’s 11-year, $77 billion media-rights deal comes with two new media partners, NBC and Amazon, meaning a slew of games across new platforms—including the NBA’s first exclusively streamed games on Peacock and Amazon Prime Video.

But the start of the season will also look different for another reason: For the first time in what is about to be a record 23-year NBA career, LeBron James will not be available to play on opening night.

Last week, the Lakers announced that James has been ruled out for at least 3–4 weeks due to sciatica, a nerve-related injury, on his right side. ESPN’s Shams Charania reported Wednesday that James, who turns 41 in December, is expected to return in mid-November, and he will be taking a “patient approach” to his return.

Still a Ratings Magnet

While James has not won a championship since 2020, he is still one of the league’s most popular players. That showed in the ratings last season, when viewership numbers were a hot topic, especially following a slow start.

But with James out to start the year, the NBA’s new broadcast partners may feel the hit.

The Lakers are scheduled for the second game of opening night, the first NBA on NBC games since the 2002 NBA Finals—a year before James was drafted. The doubleheader will also air on Peacock, the first regular-season NBA games on NBC’s streaming network.

Los Angeles, which is tied with a league-leading 34 national games, is also scheduled to play Oct. 24 on Prime Video in the league’s first exclusively streamed doubleheader.

The Lakers are scheduled to play eight national games until the end of November, not including games on NBA TV:

  • Oct. 21 vs. Warriors (NBC/Peacock)
  • Oct. 24 vs. Timberwolves (Prime Video)
  • Oct. 29 at Timberwolves (ESPN)
  • Oct. 31 at Grizzlies (Prime Video)
  • Nov. 5 at Spurs (ESPN)
  • Nov. 12 at Thunder (ESPN)
  • Nov. 25 vs. Clippers (NBC/Peacock)
  • Nov. 28 vs. Mavericks (Prime Video)

The aging star has missed a chunk of time in the past. He played 70 games last season—when he had declared before the season that his goal was to play all 82 games. He has not played more than 71 games since the 2017–18 season, when he was with the Cavaliers.

However, with James out, the start of the season will also be a preview of life after the retirement of one of the league’s greatest players. 

The question of when James will retire has loomed over the past few years, but it’s likely to be at an all-time high with James injured to open the season. He already teased his retirement last week with “The Second Decision” on Instagram, one that turned out to be an ad.

This field is for validation purposes and should be left unchanged.

Sign up for the
Tuned In Newsletter

Get the latest sports media scoops & insights straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) looks on during the game between the Mavericks and the Clippers at American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Kawhi Leonard Saga Enters Uncharted Territory With Federal Probe

News of the probe comes a week after the NBA announced its punishment.
LeBron James acknowledges the crowd's reaction as he takes the stage for the I PROMISE Family Reunion event to welcome him home on Friday at InfoCision Stadium in Akron. The event was hosted by the LeBron James Family Foundation.

LeBron James Jumps to Polymarket From DraftKings

His endorsement deal with DraftKings expired earlier this summer.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Kirk Herbstreit on Pat McAfee, Lane Kiffin’s LSU Chaos and His Dog Peter

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Oct 31, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers two-way player Shohei Ohtani (17) and pitcher Yoshinobu Yamamoto (18) and pitcher Roki Sasaki (11) celebrate with the Commissioner's Trophy in the clubhouse after defeating the Toronto Blue Jays in the 2025 MLB World Series at Rogers Centre.

World Series G7 Audience Count Final: 51M Across U.S., Canada, Japan

The average global audience for Game 7 surpassed 51 million viewers.
October 31, 2025

Frozen Frenzy Ratings Climb 20% Despite Scheduling Complaints

The hockey event posts a 20% viewership bump, despite World Series competition.
November 2, 2025

ESPN Still Dark on YouTube TV As ‘MNF’ Looms

ABC and ESPN’s college football slate was blacked out Saturday.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
October 31, 2025

YouTube TV Loses ESPN, ABC Just Before Big Sports Weekend

More than 20 channels go dark on the No. 4 U.S. pay-TV distributor.
Rich Paul
Exclusive
October 31, 2025

Rich Paul, Max Kellerman in Talks for Show With The Ringer

“The Ringer” sold to Spotify in 2020.
Oct 28, 2025; Los Angeles, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) throws his bat after hitting a two run home run as Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the third inning of game four of the 2025 MLB World Series at Dodger Stadium.
October 30, 2025

World Series Game 5: Largest Jays Audience Ever on Canadian TV

Canadian viewership continues to be a major storyline of the World Series.
Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.
October 30, 2025

CBS Betting on Chiefs-Bills Delivering Big Once Again

Big viewership likely awaits the revival of the NFL rivalry.