Wednesday, July 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NBA Playoffs Set to Leave Local TV Behind in Streaming-Heavy Shift

The NBA postseason that begins this week will be the first in the league’s new TV deals, and that brings yet another level of change to the broadcast plans. 

Alonzo Adams-Imagn Images

A new era in NBA broadcasting will become fully apparent this week as the beginning of the league’s postseason will be shown entirely on national networks—and to some extent exclusively on streaming platforms. 

The NBA’s Play-In Tournament will start Tuesday and run through Friday, while the first round will follow starting on Saturday. The Play-In Tournament games will air exclusively on Amazon Prime Video, with that streaming presentation veering from the event’s prior coverage on ESPN and TNT Sports. 

The first-round playoff matchups, meanwhile, will be divided among NBC, Peacock, Amazon, ESPN, and ABC. That, too, is a marked departure from prior years in which participating teams’ local rights holders frequently shared coverage with TNT, ESPN, ABC, and the league’s NBA TV—in turn giving in-market fans a choice of which broadcast to watch.

This new plan for the NBA’s broadcast schedule is a fundamental component of the league’s 11-year, $77 billion media rights contracts with Amazon, ESPN, and NBC Sports that went into effect this season. Even as this framework has been set and publicly known since July 2024, Sunday’s end of the 2025–26 regular season brought the structure into stark reality.

“This is the first time ever that no longer can the home team announcers and broadcasters televise the first round,” said Mike Breen, who has seen both sides of this dynamic as lead Knicks play-by-play announcer on MSG Networks, but also working the same role for the NBA on ESPN and ABC. “The entire playoffs [are] exclusive to the national TV partners. … I personally think it’s a poor decision. Fans want to hear their teams’ announcers, at least in the first round, because, for so many of us, they become part of the family, such a big part of why you root for the team. 

“Now, I get it that the networks pay a fortune to get exclusivity. Obviously, I work for one of the networks, and it’s important to them. But I just think fans deserve to be thrown a bone once in a while,” Breen said during the Knicks’ regular-season finale Sunday, which was the final broadcast of the season for MSG Networks.

Main Street Demise

The increased focus on national networks during the forthcoming NBA postseason is also happening as Main Street Sports Group, parent company of the FanDuel Sports Network, is very likely approaching its final days. 

Already, every MLB club previously aligned with Main Street Sports has cut ties, and several NHL teams in recent days have struck alternate broadcast deals in their home markets. The 13 NBA teams that have been with Main Street Sports are now set to become free agents for their local games beginning with the 2026–27 season this fall.

There will be a potentially messy process, however, for those teams to recoup at least some of the rights fees that Main Street Sports owed this year and hasn’t paid. 

“FanDuel Sports Network has reached agreements with the NBA and NHL to broadcast games and other programming through the end of the 2026 NBA regular season and the end of the first round of the NHL playoffs,” Main Street Sports said earlier this month in a statement. “We are preparing to wind down our operations upon season’s end unless we reach a strategic transaction.”

The first round of the NHL playoffs will also start April 18 and runs through the duration of the month.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

NFL Flag Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS

Storm Apologize for Owner Comments to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”

Soccer Erupts Over Infantino’s Sudden Plan to Sell World Cup

Three confederations oppose the plan or how FIFA surprised them with it.

How Selling Stakes in World Cup Would Change Soccer

FIFA wants investors to own roughly 20% of a new commercial engine.
podcast thumbnail mobile
Front Office Sports Today

7/29/26 – FIFA’s $20B Profit Machine, Record NCAA Jersey Patch Deals, LIV Golf Cancels Another Event

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Yankees, Knicks Ditch Gotham App for DAZN Deal

Yankees, Knicks, Nets, Rangers, Devils, Islanders, and Sabres all head to DAZN.
Shaq Dunkman League
July 28, 2026

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
Jul 25, 2026; Chicago, Illinois, USA; Team Spoon center Jonquel Jones (35) holds the All Star MVP trophy during the 2026 WNBA All Star Game at United Center.
July 28, 2026

WNBA All-Star Game Draws 3.2 Million Viewers

Caitlin Clark missed last year’s game, but was healthy this year.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
July 28, 2026

YouTube TV Bolsters Its Sports Lineup With ESPN, NBC Deals

The streaming service significantly expands its sports programming.
Feb 4, 2026; San Francisco, CA, USA; Carolina Panthers former receiver Steve Smith Sr. on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 28, 2026

Steve Smith Sr. Slated for ESPN Studio Role

The former All-Pro receiver has been with NFL Network since 2017.
Paris 2024 Olympics - Basketball - Men's Quarterfinal - Brazil vs United States - Bercy Arena, Paris, France - August 06, 2024. Joel Embiid of United States and Lebron James of United States react during the match. REUTERS/Brian Snyder
July 27, 2026

LeBron James Turns 76ers Into National TV Fixture

The NBA had been waiting on James’s decision to finalize its schedule.
July 24, 2026

Paramount Takeover of Warner Bros. Could Be Delayed Until June 2027

The delays and costs continue to mount.