• Loading stock data...
Saturday, May 31, 2025

NBA Africa Launches With Near $1B Valuation

  • On Monday, NBA commissioner Adam Silver announced the formation of NBA Africa.
  • The new business investment entity and company is valued at nearly $1 billion.
BAL/Design: Alex Brooks

On Monday, the NBA announced NBA Africa, a new entity focused on league business within the continent. NBA commissioner Adam Silver said the company is valued at “nearly $1 billion.”

“Much of that valuation comes from the enormous optimism we see in this brand in Africa and our opportunity to bring content directly to the people of the many countries of Africa,” Silver said. 

Investors include former NBA players Dikembe Mutombo, Grant Hill, Luol Deng, and Helios Fairfax Partners, an investment holding company that works with African businesses.

The business operations of NBA Africa will be similar to those of NBA China, which launched in 2008 and has an estimated valuation of more than $5 billion, per Sports Business Daily. That venture also included an investment from Disney. 

NBA Africa aims to expand media rights throughout the continent and establish corporate partnerships, NBA academies, and social initiatives.

The entity will also oversee the Basketball Africa League, which launched May 16. J. Cole made his pro debut for the 12-team league’s Rwanda Patriots this month. He currently has the No. 1 album in the U.S. after “The Off-Season” notched 325 million first-week streams.

“We believe that basketball can become a top sport in Africa over the next decade,” said Silver.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MSG Tickets for Potential Pacers-Knicks Game 7 Start at $1,100

The current get-in price for a potential Game 7 is $1,099.
Zion Williamson

Zion Williamson Accused of Rape and Abuse in Lawsuit

The woman says their relationship began when he was at Duke in 2018.

T-Wolves Face Roster-Building Questions After Another WCF Loss

The team has ownership stability entering this offseason.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
August 30, 2024

Premier League Transfer Spending Has Already Topped $2 Billion As Deadline Looms

Saudi Pro League teams haven’t yet matched their English counterparts.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’