Wednesday, April 15, 2026

Adidas, MSG Sports Among Backers of Sapphire Sport’s Venture Fund

  • The fund will focus on investments in sports, media, tech, and entertainment.
  • It aims to make about 18-20 different investments, mainly in California and New York.
Madison Square Garden
Wendell Cruz-USA TODAY Sports

Some of the largest companies in sports have invested in a new venture capital fund. 

Sapphire Sport has raised $181 million from a group of investors that include Sinclair Broadcast Group, Adidas, Madison Square Garden Sports, Arctos Sports Partners, City Football Group, and AEG Worldwide. 

The fund has also received investments from Boston Celtics part-owner Stephen Pagliuca and Philadelphia 76ers and New Jersey Devils co-owner David Blitzer.  

  • The fund will focus on investments in sports, media, tech, and entertainment. 
  • It aims to make about 18-20 different investments, mainly in California and New York. 
  • The fund has explored opportunities in free-to-play gaming, health, and e-commerce. 

Sapphire’s latest influx of fresh capital marks the firm’s second fund, bringing its total assets under management to $300 million. The early-stage investor has a portfolio that includes sports media company Overtime, connected fitness brand Tonal, Jackpot.com, and others. 

Part of a Trend

Earlier this month, New York-based investment firm Courtside Ventures closed its third fund after receiving $100 million in fresh capital, bringing its total amount raised to over $200 million.

NBA

Sports-Focused Firm Backed by Shaq, NBA Teams, Closes $100M Fund

Courtside Ventures, which focuses on sports-related industries closed a $100 million fund.
January 19, 2023

Investors in the fund included NBA legend Shaquille O’Neal and former NFL wide receiver Larry Fitzgerald. Ownership groups of the Atlanta Hawks, Golden State Warriors, Philadelphia 76ers, and Los Angeles FC also invested, along with retail giant Dick’s Sporting Goods.

Courtside has a portfolio that includes The Athletic, 100 Thieves, Religion of Sports, and others.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The PWHL regular season game between the Seattle Torrent and the New York Sirens at Madison Square Garden on April 4, 2026 in New York, New York USA.

PWHL Breaks Women’s Hockey Attendance Record With MSG Game

League cofounder Billie Jean King called it “the realization of a dream.”
Mar 13, 2026; San Francisco, California, USA; A closeup view of the shoes worn by Minnesota Timberwolves guard Anthony Edwards (5) against the Golden State Warriors in the third quarter at the Chase Center.

Adidas Claims Extortion in Suit Over Stolen NBA Star Sneaker Designs

Sole Retriever called the suit an “attack” on its “protected speech.”
Feb 12, 2026; Los Angeles, California, USA; A Nike All Star 2026 display at Nike The Grove.

Sportswear Companies Big Winners of Trump’s Tariff Loss

The justices said the tariffs exceed the president’s “legitimate reach.”

Knicks, Rangers Could Be Spun Off Into Separate Public Companies

Activist shareholders have long said the teams are undervalued.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
John and Louis Antonelli
exclusive

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.