• Loading stock data...
Saturday, May 10, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

Adidas, MSG Sports Among Backers of Sapphire Sport’s Venture Fund

  • The fund will focus on investments in sports, media, tech, and entertainment.
  • It aims to make about 18-20 different investments, mainly in California and New York.
Madison Square Garden
Wendell Cruz-USA TODAY Sports

Some of the largest companies in sports have invested in a new venture capital fund. 

Sapphire Sport has raised $181 million from a group of investors that include Sinclair Broadcast Group, Adidas, Madison Square Garden Sports, Arctos Sports Partners, City Football Group, and AEG Worldwide. 

The fund has also received investments from Boston Celtics part-owner Stephen Pagliuca and Philadelphia 76ers and New Jersey Devils co-owner David Blitzer.  

  • The fund will focus on investments in sports, media, tech, and entertainment. 
  • It aims to make about 18-20 different investments, mainly in California and New York. 
  • The fund has explored opportunities in free-to-play gaming, health, and e-commerce. 

Sapphire’s latest influx of fresh capital marks the firm’s second fund, bringing its total assets under management to $300 million. The early-stage investor has a portfolio that includes sports media company Overtime, connected fitness brand Tonal, Jackpot.com, and others. 

Part of a Trend

Earlier this month, New York-based investment firm Courtside Ventures closed its third fund after receiving $100 million in fresh capital, bringing its total amount raised to over $200 million.

NBA

Sports-Focused Firm Backed by Shaq, NBA Teams, Closes $100M Fund

Courtside Ventures, which focuses on sports-related industries closed a $100 million fund.
January 19, 2023

Investors in the fund included NBA legend Shaquille O’Neal and former NFL wide receiver Larry Fitzgerald. Ownership groups of the Atlanta Hawks, Golden State Warriors, Philadelphia 76ers, and Los Angeles FC also invested, along with retail giant Dick’s Sporting Goods.

Courtside has a portfolio that includes The Athletic, 100 Thieves, Religion of Sports, and others.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) lines up for the tush push play on the goal line against the Kansas City Chiefs during Super Bowl LIX at Ceasars Superdome.

Saquon Barkley Defends Tush Push, Tells Opponents to ‘Get Better’

Saquon Barkley makes a passionate defense for the hotly debated play.

Celtics-Knicks Game 3 Tickets Near Super Bowl Prices

Game 3 against the Celtics has resale ticket prices beginning around $700.

Ladies European Tour Gets Prize Money Boost From Saudi Arabia

A new PIF Global Series will pay out $13 million.

Featured Today

Apr 18, 2024; Los Angeles, CA, USA; Stanford Cardinal vs Grand Canyon University Antelopes during the MPSF Men's Volleyball Championship at Galen Center.

‘What Just Happened’: Inside the Abrupt End of Grand Canyon Men’s Volleyball

Inside Grand Canyon’s shocking decision to cut men’s volleyball.
Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.
May 9, 2025

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
exclusive
May 9, 2025

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.
Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
May 7, 2025

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.