• Loading stock data...
Saturday, July 19, 2025

More U.S. Companies Want A Piece of Formula 1

  • Deals between Formula 1 teams and U.S. companies have grown 66% since 2020.
  • Ferrari’s sponsorship revenue has risen with its improved F1 performance.
Formula-1-cars-USA-Grand-Prix
Jerome Miron-Imagn Images

Formula 1 is becoming more integrated into U.S. culture — and American brands are buying in.

There were 161 deals between U.S. companies and F1 teams in 2022, a 21.1% year-over-year increase and a 66% rise from 2020, per Sport Business.

  • Oracle became a title sponsor to the Red Bull team in February in a five-year deal worth a reported $500 million
  • In March, McLaren linked up with Google on a multiyear deal.
  • Haas, F1’s only team owned by an American (Gene Haas) scored a title sponsorship deal with Dallas-based MoneyGram last month. The team will be called MoneyGram Haas starting next year.

“We had interest, serious interest, from another company, and we chose MoneyGram, and one of the reasons was because the other company was not American,” Haas team principal Guenther Steiner told the Associated Press.

Formula 1 will add a third U.S. race next year, with Las Vegas, joining Austin, Texas, and Miami on the calendar.

Ferrari Zooms Ahead

Ferrari, second in this year’s constructor’s standings, has benefited from its F1’s team’s success.

The company’s sponsorship revenue rose 29.5% year-over-year to $121.6 million in the third quarter, which it primarily attributed to its improvement from sixth place in F1 in 2020 to third place last year.

Sponsorship revenue grew 26% to $345.2 million over the first nine months of the year.

Ferrari’s net revenues hit $1.24 billion in the quarter, a 19% year-over-year increase.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.

Netflix Beats Projections Again—and Plots Big Holiday Sports Slate

The streaming giant again beats analyst projections in every respect.

Cleveland’s WNBA Team Follows Golden State’s Proven Blueprint

The franchise will play its first WNBA season in 2028.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.

Featured Today

2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.