Monday, August 10, 2026

MLB.tv Sets New Viewership Records in 20th Season

  • The out-of-market streaming service saw a neary 10% increase in minutes watched.
  • Yankees-Red Sox season opener was the most-streamed game of the season.
MLB
Richard Mackson/USA TODAY Sports

The Mets’ collapse in the NL East. Aaron Judge and Albert Pujols pursuing records. The Dodgers sealing up the NL West on Sept. 12 en route to 111 wins, the most by any NL team since 1906.

That and more led to an MLB.tv viewers to record viewership in 2022. 

MLB.tv’s subscribers watched more than 11.5 billion minutes of baseball, a nearly 10% increase over 2021, according to an MLB news release.

The increase is an indication the streaming boom hasn’t abated.

MLB.tv started off strong is in its 20th season of streaming out-of-market games, with more than 1.34 billion minutes watched through the first dozen games — a 12% increase over last season. 

The most-streamed game in MLB.tv history came this season between two teams that are on TV more than “The Big Bang Theory” reruns: the Red Sox. vs. Yankees on April 8 — the first games of the season for both teams. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tampa Overhauls Rays $2.3B Stadium Funding As Clock Ticks

The city is shifting to a tax-increment financing structure.
Aug 4, 2026; Chicago, Illinois, USA; Los Angeles Dodgers starting pitcher Tarik Skubal (29) delivers a pitch against the Chicago Cubs during the first inning at Wrigley Field. Mandatory Credit: Kamil Krzaczynski-Imagn Images

Dodgers’ Late-Season Slide Complicates MLB’s Salary Cap Push

The two-time defending champions haven’t been a juggernaut lately.

Netflix Wants to Not ‘Do Too Much’ With Field of Dreams Game

The upgraded Iowa complex now has a permanent stadium. 

Anthony Rizzo: MLB Doesn’t Have Competitive Balance Problem

The former MLB star talked labor, sports betting, and his own broadcasting.
podcast thumbnail mobile
Front Office Sports Today

8/10/26 – WNBA’s Weekend of Controversy, Senate Punts on College Sports Bill, Kyle Shanahan’s Autopilot Confession

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Mar 4, 2023; Indianapolis, IN, USA; The NFL Network logo on the field at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

NFL Network Blackout Ends As Comcast, Disney Reach Deal

The agreement ended a blackout lasting more than three months.
August 7, 2026

How WNBA Teams Are Responding to the League’s Latest Culture War

The league issued a new media policy this year.
Nov 19, 2023; Charlotte, North Carolina, USA; Former Panther and now announcer Greg Olsen during pregame warm ups between the Carolina Panthers and the Dallas Cowboys at Bank of America Stadium. Mandatory Credit: Jim Dedmon-USA TODAY Sports
Opinion
August 10, 2026

Greg Olsen Has the Most to Gain in NFL TV’s Talent Shuffle

CBS, Amazon, and ESPN could all have No. 1 jobs to fill.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Exclusive
August 7, 2026

Clay Travis to Launch New Sports Media Outfit Before Football Season

The new company is expected to include video content from his radio show.
The Warner Bros. Water Tower is pictured at Warner Bros. Studios in Burbank on the day it was announced that California and 11 states are suing to block Paramount's $110 billion acquisition of Warner Bros. Discovery in California, U.S. July 13, 2026.
August 6, 2026

WBD Ad Sales Sink Without NBA Live Rights

WBD’s fiscal second-quarter revenue fell 11%.
August 6, 2026

Fox Pushes Back NFL Media-Rights Negotiations Until 2028

The company also touted strong results from the FIFA men’s World Cup.
Troy Aikman and Joe Buck arrive at the Disney Upfront 2022 event in New York City, New York, U.S., May 17, 2022. REUTERS/David Dee Delgado
August 6, 2026

Aikman, Buck Head Into High-Stakes ESPN Negotiations

ESPN hopes to retain the duo past the network’s first Super Bowl.