Major League Baseball’s rule changes — highlighted by the new pitch clock — are not only helping TV ratings but also luring fans to streaming platforms.
Opening Day generated record viewership for MLB.TV, according to SportsPro. The direct-to-consumer platform drew a record 172 million minutes watched across 15 MLB games on Thursday, up 42% from 121 million last year.
MLB.TV has added a number of fan-engagement features, including live graphics featuring betting data and statistics, plus 3-D renderings of plays during selected games.
The league’s TV partners are also reporting strong numbers from opening weekend.
- Fox Sports’ season-opening doubleheader averaged 2,212,000 viewers, a 10% increase over last year’s season for FOX Saturday baseball telecasts.
- ESPN’s Opening Weekend averaged 1,597,000 viewers, up 11% vs. last year’s full season average.
- ESPN’s Phillies-Rangers “Sunday Night Baseball” game averaged 1.5 million viewers across ESPN and ESPN2 — up 4% from last season’s SNB average, per Nielsen.
ESPN2’s “KayRod Cast,” featuring the YES Network’s New York Yankees announcer Michael Kay and Alex Rodriguez, added 245,000 viewers or 15.7% of the overall audience. That’s believed to be a higher percentage than Peyton and Eli Manning’s alternative telecast of “Monday Night Football.”
ESPN’s Sunday game broadcast averaged 1.3 million viewers — making it the most-watched sporting event on cable TV that night among the coveted 18-49 age demographic.
Shorter Games
MLB’s rule changes have improved the pace of play.
The average game time was 2:45 compared to 3:11 during the first seven games of the 2022 season. The use of bigger bases and fewer pickoff attempts led to 21 stolen bases on Opening Day — the most since 1907, according to the Elias Sports Bureau.
