• Loading stock data...
Thursday, February 26, 2026

MLB Rule Changes A Hit On the Field, TV Ratings

  • Games ran 2:38 vs. 3:09 during the first 11 days of new season.
  • TV viewership, batting averages and stolen bases are up from last season.
MLB rules
Rhona Wise-USA TODAY Sports

During an appearance on ABC’s “This Week” Sunday, MLB Commissioner Rob Manfred said he’s “thrilled” with the new rule changes transforming the Grand Old Game.

He should be. MLB’s controversial decision to install a pitch clock, widen the bases and ban defensive shifts appears to accomplish what the league and fans wanted. 

Namely, bigger TV audiences and shorter game telecasts, with more action on the basepaths, athleticism and offense.

  • The New York Yankees’ YES Network is off to its best viewership start since 2018. Heading into Monday night’s game, YES Network averaged 380,000 viewers, up 9% from last season. The Yankees’ 5-3 win over the Baltimore Orioles on Sunday averaged 423,000 viewers.
  • MLB Network posted its most-watched Opening Day in its 14-year history. The network’s telecast of the Yankees vs. San Francisco Giants averaged 348,000 viewers, up 7% vs. the comparable time-period telecast in 2022. It was MLB Network’s best daytime showcase game since 2012.
  • Across MLB, the average game time was 31 minutes shorter over the first 11 days of the 2023 regular season. The average time for nine-inning games was 2.38 vs. 3:09 during the same period last season – and 3:04 by season’s end.
  • Batting average avengers were up to .249 vs. .233 during the first 11 games of the season and .243 by season’s end.
  • The end of defensive shifts appears to be helping left-handed and right-handed batters equally. The batting average for left-handed batters was .245 compared to .236 during the same period last year – and .247 by season’s end. Right-handed batters are hitting .253 vs. .236 during the same period the previous season and .247 by the season’s end.
  • Stolen bases are up too. During the first 11 days, teams averaged 1.3 stolen bases per 1.7 attempts for a 79.6% success rate. During last season, teams averaged 1.0 stolen base per 1.3 attempts for a 74.0 success rate.
MLB pitch count sponsorship.
exclusive

MLB Ready to Sell Sponsorship for Popular Pitch Clock

The pitch clock has sped up games and could bring new money.
April 6, 2023
  • Players and managers appear to be adjusting to the new rules. There were only 125 violations called during the first 141 games or 0.89 per game. The majority (68%) were pitch timer violations by pitchers. Pitch timer violations by batters came in second (25.6%)

The pitch clock has proven so popular that both MLB, and it’s 30 clubs, are starting to field lucrative sponsorship offers.

Manfred notes MLB could still tinker with the rules as the season progresses. But early results this season indicate the changes are a home run.

“We’re thrilled with where we are. We really are,” Manfred told ABC. “Hats off to our players. They’re great athletes.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 28, 2025; Cumberland, Georgia, USA; Atlanta Braves pitcher Charlie Morton (50) waves to fans while walking to the dugout after pitching against the Pittsburgh Pirates during the second inning at Truist Park.

Braves Post 11% Increase in Revenue in 2025 to $732 Million

The MLB club said the formation of BravesVision leans in to specific advantages.
Sep 22, 2025; Atlanta, Georgia, USA; Atlanta Braves right fielder Ronald Acuna Jr. (13) celebrates with second baseman Ozzie Albies (1) after a home run against the Washington Nationals in the first inning at Truist Park.

Braves Launch Team-Owned TV Network

The in-house venture has echoes of the former WTBS superstation.
The Savannah Bananas played the Texas Tailgaters at Great American Ballpark on Friday June 13, 2025. The game included music, dancing, non-baseball games, backflips and featured Reds players like Todd Frazier, Bronson Arroyo and Sean Casey. The Bananas will play the Texas Tailgaters again on Saturday to a packed Great American Ballpark.

Why Savannah Bananas Are Expanding Their ESPN Deal

The new deal will see ESPN platforms air 25 Bananas games in 2026.
Nov 1, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers first baseman Freddie Freeman (5) reacts with third baseman Max Muncy (13) after defeating the Toronto Blue Jays in the eleventh inning for game seven of the 2025 MLB World Series at Rogers Centre.

New MLBPA Leader, Same Stance on Salary Caps

The union’s leadership change has brought no shift in core beliefs.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
The broadcast studio and pundits on the Paramount+ series, 'Inside The NFL'.

Paramount Wins Battle For WBD As Netflix Drops Out

The streaming giant bows out of the high-stakes race.
May 19, 2024; Denver, Colorado, USA; Detailed view of a TNT court broadcast camera before game seven between the Minnesota Timberwolves against the Denver Nuggets in the second round for the 2024 NBA playoffs at Ball Arena. Mandatory Credit: Ron Chenoy-USA TODAY Sports
February 26, 2026

Loss of NBA Felt in WBD’s Latest Earnings

The loss of live rights created near-term headwinds in advertising revenue.
February 26, 2026

Apple’s Big Bet on F1 Is About More Than Streaming

The technology giant also strikes a unique content collaboration with Netflix.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
February 25, 2026

Paramount Says WBD Deal Would Help CBS Turnaround

The CBS Sports parent company lauds its NFL and UFC programming.
Nov 21, 2025; Las Vegas, NV, USA; Mercedes driver George Russell (63) during the Las Vegas Grand Prix at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images
February 25, 2026

F1 CEO Defends Apple Leap: ‘Bigger’ Reach With ‘Other People’

F1 believes it’s making up for what it’s losing in reach elsewhere.
February 24, 2026

U.S. Gold-Medal Game Draws 20.7M Viewers for NBC, a Morning Record

The gold-medal hockey game draws an NFL-like audience.
Jan 4, 2018; Los Angeles, CA, USA; TNT sportscaster Marv Albert looks on before a game between the Oklahoma City Thunder and the LA Clippers at Staples Center. Mandatory Credit: Kirby Lee-USA TODAY Sports
February 24, 2026

Family Business: Marv Albert Marvels at Son Kenny’s Gold Medal TV Performance

“He was tremendous,” Marv Albert says of his son’s career-defining performance.