• Loading stock data...
Saturday, February 22, 2025

MLB Playoff Ratings Keep Climbing on Back of Ohtani, Big Markets

  • Fox Sports saw the most-watched MLB division series since 2015.
  • Dodgers-Padres on Friday night drew more than 7 million viewers.
Jayne Kamin-Oncea-Imagn Images

The MLB playoffs are down to the final four teams, and a combination of star power and big media markets has the league primed for one of its best TV performances in years.

Fox Sports is airing the Dodgers-Mets National League Championship Series, after recording the most-watched MLB division series since 2015. 

The Dodgers-Padres and Mets-Phillies series combined to average 4.1 million viewers across nine games. That was boosted by a Friday night audience of 7.5 million for Los Angeles’s 2–0 series-clinching victory over San Diego, which was the most-watched LDS Game 5 since 2017. This is the first postseason for baseball’s $700 million man, Dodgers star Shohei Ohtani.

In the American League, TNT Sports gets the Yankees and Guardians. Final viewership from the ALDS has not yet been released, but preliminary numbers show that the Yankees-Royals and Guardians-Tigers series averaged 3 million viewers per game after Thursday—a 20% increase from last year’s ALDS on Fox Sports.

World Series Preview

The Yankees are favored to beat the Guardians, and New York making its first World Series since 2009 would no doubt bring a huge TV audience to MLB’s championship round.

Should that happen, a matchup with the Dodgers would bring potential coast-to-coast appeal, as well as viewers interested in Ohtani, while a faceoff with the Mets would maximize New York’s two-team baseball fan base. However, there are drawbacks to concentrating viewership in one area. In 2000, the Yankees and Mets met in the World Series, and viewership was down 24% from 1999’s Yankees-Braves clash.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 31, 2024; Durham, North Carolina, USA; Virginia Tech Hokies forward Tobi Lawal (1) and Duke Blue Devils center Khaman Maluach (9) battle for the opening tip during the first half at Cameron Indoor Stadium.

House v. NCAA Settlement Creates Potential Crisis for International Athletes

Revenue-sharing payments could violate international student visa laws.

NFL, MLB, NCAA, NASCAR Back Drone Crackdown Bill

The NFL said there were nearly 3,000 drone incidents in 2023.
Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team USA forward Brock Nelson (29) reacts to a hit during the second period against Team Canada during the 4 Nations Face-Off ice hockey championship game at TD Garden.

4 Nations Final Is Most Watched NHL Game in U.S.

ESPN now holds the record for the NHL’s biggest U.S. broadcast ever.

Featured Today

Nov 2, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins goaltender Alex Nedeljkovic (39) stretches during a time-out against the Pittsburgh Penguins in the second period at PPG Paints Arena

Behind the Mask: The Artists Creating Hockey’s Iconic Goalie Style

The art and business of outfitting pro netminders.
Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.
February 16, 2025

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Feb 18, 2024; Indianapolis, Indiana, USA; Eastern Conference guard Damian Lillard (0) of the Milwaukee Bucks reacts after a play during the second half of the 73rd NBA All Star game at Gainbridge Fieldhouse.
February 15, 2025

The NBA’s Latest Attempt To Solve the All-Star Game Conundrum

A new mini-tournament on a lame-duck network may not solve the problem.

Manfred, Pitaro Navigate Pressure After MLB’s ESPN Deal Ends Early

Both Manfred and Pitaro now face significant tasks without each other.
February 20, 2025

4 Nations Finale Could Draw Super Bowl–Level TV Ratings in Canada

The hockey matchup ties into broader issues of national pride and sovereignty.
Malika Andrews
exclusive
February 21, 2025

ESPN NBA Stars Malika Andrews and Brian Windhorst Are Looming Free Agents

ESPN has major decisions to make this offseason with NBC and Amazon looming.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
February 20, 2025

Sports Media Rallies Around Influential Blogger Andy Isaac

Tributes poured in across social media after Isaac’s announcement.
February 19, 2025

NBA TV Ratings Are Down 5%. NBC May Reverse That Trend Next..

TNT viewership is down 11% while ABC/ESPN ratings are flat.
Feb 19, 2025; Port St. Lucie, FL, USA; New York Mets right fielder Juan Soto (right) talks to center fielder Jose Siri (center) and right fielder Starling Marte (left) during a spring training workout at Clover Park.
February 19, 2025

MLB Faces Critical Transition As Streaming Alters Media Landscape

Twenty-two clubs now offer a direct-to-consumer streaming option.
February 19, 2025

NBA All-Star Game Ratings: Second-Least-Watched Ever, Down 13%

The NBA competed with “SNL 50,” which averaged 14.8 million viewers Sunday.