• Loading stock data...
Sunday, May 19, 2024

MLB Jersey Patch Market Warming Up As Season Approaches

  • MLB teams are staring to sew up jersey patch deals as the season approaches.
  • The Cincinnati Reds signed a deal with grocery store chain Kroger.
Cincinnati-Reds
Katie Stratman-USA TODAY Sports

Major League Baseball teams are figuring out the value of the real estate on their uniform sleeves.

The Cincinnati Reds inked a deal with Kroger worth $5 million annually, according to Sports Business Journal, to put the grocery store chain’s logo on the team’s uniforms. The Arizona Diamondbacks struck a patch deal with tech company Avnet.

  • This will be the first season MLB teams are permitted to sell jersey patch sponsorships.
  • The Houston Astros are reportedly moving toward a deal with energy company Oxy.
  • The San Diego Padres were the first team to sign a jersey patch deal, linking up with Motorola in April 2022 on a deal worth around $9 million per season. 
  • The Boston Red Sox followed suit in November with a 10-year, $170 million pact with MassMutual.

The market for jersey patches has developed slowly as teams seek to establish an appropriate value for the new offering, but it may pick up as the MLB season approaches. The Los Angeles Angels are set to announce a deal on Saturday.

Sponsor Drop

Sports sponsorship revenue reached $8.6 billion in the 12 months ending with August 2022, according to a study by SportsPro and KORE Software. That represented a 12% drop from $9.8 billion over the previous 12 months.

Soccer accounted for nearly half of that sum, with $4.2 billion in sponsorship value, followed by motorsport with $1 billion and basketball with $655 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bally-Sports

DSG’s Path to Revival Faces Major Pushback from MLB, NBA, and NHL

Three major pro leagues raise further concerns about the bankrupt Bally Sports parent.

PGA Championship Setting Revenue Records, but LIV Drama Still Looms

The PGA Championship tees off Thursday morning at Valhalla Golf Club.

Want to Stream Live Sports? Better Know Your Bundle Options First

Comcast’s new StreamSaver bundle adds to a fast-growing number of combined offerings.
Kendall Coyne Schofield

PWHL Playoffs Experience Surge in Attendance. Is Expansion Coming?

The first five games of the postseason drew nearly 40,000.
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court

0:00

Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

How an ‘Extremely, Extremely Rare’ Contract Created the Villanova Knicks

Josh Hart’s second contract was unique in its structure, his agent and an expert say.
April 23, 2024

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

The deal would become the largest for a women’s basketball player.
May 6, 2024

Potential Everton Buyer Accused of Enormous Fraud in Lawsuit

Miami-based 777 Partners faces its biggest legal blow yet.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
April 22, 2024

Apple Reportedly Close To Winning Broadcast Rights for Club World Cup

Apple’s deal would be FIFA’s first single worldwide broadcast contract.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 18, 2024

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
April 18, 2024

Caitlin Clark ‘Nearing’ $20 Million-Plus Nike Deal: Report

Clark had an NIL deal with Nike at Iowa as well.