• Loading stock data...
Thursday, November 21, 2024

MLB, Barstool Sports Discuss Streaming Deal

  • Barstool founder Dave Portnoy said last week his company has had talks with sports leagues.
  • Negotiations center around streaming of midweek MLB games with emphasis on sports betting integration.
Daniel Kucin Jr.-USA TODAY Sports/Design: Alex Brooks

Barstool Sports founder Dave Portnoy mentioned last Thursday that the company has had discussions about a broadcast deal with one of the four major sports. It appears those talks were with Major League Baseball. 

MLB and Barstool have had “significant negotiations” toward an agreement to stream midweek games, the New York Post reported on Monday. Barstool would put the games on its platforms with an emphasis on sports betting, giving MLB — which skews older than other major U.S. sports — access to Barstool’s younger, male audience. 

MLB and Barstool did not respond to requests from FOS for comment.

If a deal is hammered out, MLB would have another deal with a gambling company. Penn National Gaming owns 36% of Barstool and the Barstool Sportsbook app is available in five states with five more expected to launch by year’s end. 

  • In July, MLB and DraftKings announced an expansion of their partnership that includes integration of live games into the DraftKings app.
  • BetMGM was MLB’s first official gaming partner — a deal was announced in November 2018. 
  • Penn National announced last week it would acquire Score Media and Gaming, parent company of theScore, for about $2 billion. theScore is one of MLB’s authorized gaming operators. 

The New York Post reported that chances of a deal between MLB and Barstool closing stood at “50-50.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Roki Sasaki Pursuit Could Lead to Chaos in 2025 International Class

Big league clubs may redirect bonus pool money to chase the Japanese phenom.
Oct 16, 2024; New York City, New York, USA; MLB Commissioner Rob Manfred before game three of the NLCS for the 2024 MLB playoffs at Citi Field.

Manfred Urges Patience on Rays Ballpark, Eyes MLB Media Shift

The commissioner also sees a new era emerging in the sport’s local media landscape.
Tampa Bay Rays

Rays Tampa Future in Doubt as County Commission Delays Bond Vote

The planned $1.3 billion ballpark now falls into further question.

Royals Ballpark Plans Expand to Kansas Amid Unsettled TV Future

Deals could be struck in the coming weeks on both the club’s local media rights and a future stadium.
podcast thumbnail mobile
Front Office Sports Today

Who Can Actually Afford Juan Soto?

0:00

Featured Today

Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
November 15, 2024

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.
DraftKings

DraftKings Lowers Full-Year Guidance After Brutal NFL Outcomes

DraftKings cited a tough start to the fourth quarter in lowering its 2024 guidance.
Nov 4, 2024; Kansas City, Missouri, USA; Kansas City Chiefs wide receiver DeAndre Hopkins (8) celebrates with quarterback Patrick Mahomes (15) after scoring against the Tampa Bay Buccaneers during the second half at GEHA Field at Arrowhead Stadium.
November 6, 2024

Missouri Becomes 39th State to Legalize Sports Gambling

Missouri was the only state with sports gambling on its ballot this election cycle.
Sports betting Analyst Steve Coughlin gives out high-fives on the set of ESPN's College Game Day at the University of Texas, ahead of the Longhorns' game against the Georgia Bulldogs in Austin, Oct. 19, 2024.
November 7, 2024

ESPN Bet at Critical Point As Penn Reports Quarterly Earnings

The two sides agreed to a 10-year deal last August.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 5, 2024

On the Ballot: Sports Betting, Former Athletes Impacting the 2024 Election

Several U.S. Senate candidates have sports backgrounds, while Missouri voters will consider legalizing sports betting.
Tony Hinchcliffe at Donald Trump rally.
November 4, 2024

Sports Betting Companies Holding Comic at Arm’s Length After Trump Rally

Hinchcliffe drew criticism over his comments at a rally for Trump.
November 1, 2024

Polymarket Is Pushing Into Sports Betting

Once the ballots are counted, Polymarket needs to take on sports.
October 29, 2024

Parent of Action Network, Playmaker HQ Cuts More Than 100 Jobs

Better Collective laid off dozens of employees this week.