• Loading stock data...
Wednesday, October 15, 2025

MLB, Barstool Sports Discuss Streaming Deal

  • Barstool founder Dave Portnoy said last week his company has had talks with sports leagues.
  • Negotiations center around streaming of midweek MLB games with emphasis on sports betting integration.
Daniel Kucin Jr.-USA TODAY Sports/Design: Alex Brooks

Barstool Sports founder Dave Portnoy mentioned last Thursday that the company has had discussions about a broadcast deal with one of the four major sports. It appears those talks were with Major League Baseball. 

MLB and Barstool have had “significant negotiations” toward an agreement to stream midweek games, the New York Post reported on Monday. Barstool would put the games on its platforms with an emphasis on sports betting, giving MLB — which skews older than other major U.S. sports — access to Barstool’s younger, male audience. 

MLB and Barstool did not respond to requests from FOS for comment.

If a deal is hammered out, MLB would have another deal with a gambling company. Penn National Gaming owns 36% of Barstool and the Barstool Sportsbook app is available in five states with five more expected to launch by year’s end. 

  • In July, MLB and DraftKings announced an expansion of their partnership that includes integration of live games into the DraftKings app.
  • BetMGM was MLB’s first official gaming partner — a deal was announced in November 2018. 
  • Penn National announced last week it would acquire Score Media and Gaming, parent company of theScore, for about $2 billion. theScore is one of MLB’s authorized gaming operators. 

The New York Post reported that chances of a deal between MLB and Barstool closing stood at “50-50.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 9, 2025; Chicago, Illinois, USA; The Chicago Cubs flag sign is seen prior to a game between the Texas Rangers and Chicago Cubs at Wrigley Field

Facial Recognition Tech Suit Against Cubs Dismissed

The Cubs said they don’t use the technology protected by Illinois law.

MLB Postseason TV Ratings Surge to Highest Levels Since 2010

Audiences continue to grow, extending a season-long trend.

The Yankees’ $319M Roster Flopped. Now Comes the Hard Part: 2026

The MLB club’s current contracts limit its flexibility somewhat for next year.
Inside NCAA Headquarters located in Indianapolis on Friday, March 10, 2023. Ncaa President Charlie Baker

NCAA Approves Plan to Let D-I College Athletes Bet on Pro Sports

The proposal still needs to be approved by D-II and D-III committees.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Jenny Just

Austin FC Co-Owner: Teach Your Daughters to Play Poker

She calls poker a “mind sport” like chess that teaches important life skills.
Sep 18, 2025; Orchard Park, New York, USA; Buffalo Bills quarterback Josh Allen (17) runs the ball against the Miami Dolphins in the second half at Highmark Stadium.
exclusive
September 25, 2025

Kalshi, Polymarket Sought to Buy Prediction-Market Platform Novig

Novig is available in close to 40 states.
NYSE
October 7, 2025

NYSE Owner Pours $2B Into Polymarket at $8B Valuation

Prediction markets keep pushing further into the mainstream.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
September 12, 2025

FanDuel, Jaguars Reach $5M Deal Over Employee Theft

A Jaguars employee stole $20 million and gambled much of it with FanDuel.
Sep 8, 2025; Chicago, Illinois, USA; Chicago Bears quarterback Caleb Williams (18) rushes the ball past Minnesota Vikings safety Theo Jackson (26) during the second half at Soldier Field.
exclusive
September 10, 2025

Americans See Little Difference Between Prediction Markets and Betting

A survey found 85% of respondents believe sports event contracts are gambling.
Sep 4, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Eagles cornerback Adoree' Jackson (8) tackles Dallas Cowboys wide receiver CeeDee Lamb (88) during the third quarter of the game at Lincoln Financial Field.
September 5, 2025

Kalshi’s $27M NFL Opener Runs Into Tribal Challenge

California Tribes want Kalshi forced to implement geofencing.
Eagles
September 4, 2025

FanDuel Paying $80K for Eagles Trains Amid Transit Funding Fight

The gambling company is giving stopgap transit funding in Philadelphia.