Sunday, August 30, 2026
    More
    The FOS App Launches September 1 Pre-save on the App Store Today
    General

    Micky Lawler on the WTA, Streaming, and the Future of Women’s Tennis

    By
    Jul 02, 2018 | 05:17 am
    UPDATED Apr 28, 2019 | 10:03 pm

    If you are in an organization that doesn’t have a streaming service, chances are in the next 3-6 months you will put the wheels in motion to have one.

    At Hashtag Sports, Micky Lawler, President of the WTA, discussed the association’s streaming partnership with Perform Group, how it has helped grow the game both in terms of interest and partnerships, and where she sees women’s tennis going from here.

    Want more content like this? Subscribe to our daily newsletter!

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    Exclusive
    by

    US Open Signs Exclusive Deal With Kalshi
    The surprise deal was reached just ahead of this year’s main draw.
    Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
    by

    How Alex Eala Turned the Philippines Into a Tennis Nation
    A December homecoming match could break tennis’s attendance record.
    Tennis - Australian Open - Men's Singles Final - Melbourne Park, Melbourne, Australia - January 29, 2023 Craig Tiley, CEO of Tennis Australia is pictured in the stands during the final match between Serbia's Novak Djokovic and Greece's Stefanos Tsitsipas REUTERS/Loren Elliott
    by

    US Open Unveils Record Player Pay but Resists Revenue Share
    Revenue sharing is a key topic for the players.
    Aug 23, 2026; Cincinnati, OH, USA; Jessica Pegula (USA) returns a shot against Coco Gauff (USA) during the finals of the Cincinnati Open at Lindner Family Tennis Center. Mandatory Credit: Aaron Doster-Imagn Images
    by

    Tennis Stars Excited About Grand Slam Council, Details Remain Sparse
    Jessica Pegula says the main issue remains players’ revenue share.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    A Conversation with Bengals Star Tee Higgins on Contract Negotiations, Turf & More

    0:00

    Featured Today
    by

    Deshaun Watson Has Done the Impossible: Unite Browns Fans
    Watson was named the starter after complaining boos were “personal.”
    August 23, 2026

    Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale
    Snyder has had little to no contact with former NFL associates.
    Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
    August 21, 2026

    Why the Premier League’s Star-Power Shortage Doesn’t Matter
    The world’s richest soccer league doesn’t rely on big stars to dominate.
    August 12, 2026

    Trendy Golf Hat Divide Is More Than a Fashion Fight
    As golf has gotten trendier, so has the sport’s style.
    Joey Spallina of the Maryland Whipsnakes
    August 6, 2026

    How Eye Black Became ‘War Paint’ on the Field
    “You’re going into battle, doing something you only do on game days.”

    More in General
    Sponsored

    How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments
    Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
    FIFA
    December 11, 2024

    Saudis Awarded 2034 World Cup in Uncontested Vote
    Saudi Arabia was the only option after Australia decided not to bid.
    Sponsored

    The Hidden Economy of Race Weekend
    Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
    Sponsored

    Kerri Walsh Jennings’s Playbook for the Future of Volleyball
    The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
    The stands at the Solheim Cup
    September 13, 2024

    LPGA Apologizes for Solheim Cup Fan Bus Debacle
    The USA-Europe women’s team golf event teed off Friday morning.
    May 20, 2024

    Top Sports Business Jobs This Week (May 2024)
    Each week, our staff combs through the thousands of job listings from…
    October 3, 2022

    Real Madrid President Renews Call for Super League
    Real Madrid’s president believes that soccer is losing ground.
    August 10, 2022

    PGA Tour Touts Projected Earnings to Keep Players
    The PGA Tour is asking its players to consider their potential futures.