If you are in an organization that doesn’t have a streaming service, chances are in the next 3-6 months you will put the wheels in motion to have one.
At Hashtag Sports, Micky Lawler, President of the WTA, discussed the association’s streaming partnership with Perform Group, how it has helped grow the game both in terms of interest and partnerships, and where she sees women’s tennis going from here.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
