Sunday, July 5, 2026

Micky Lawler on the WTA, Streaming, and the Future of Women’s Tennis

If you are in an organization that doesn’t have a streaming service, chances are in the next 3-6 months you will put the wheels in motion to have one.

At Hashtag Sports, Micky Lawler, President of the WTA, discussed the association’s streaming partnership with Perform Group, how it has helped grow the game both in terms of interest and partnerships, and where she sees women’s tennis going from here.

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