• Loading stock data...
Thursday, September 18, 2025

Mickelson Wins $40M Player Impact Program

Phil-Mickelson-PGA-PIP
Allan Henry-USA TODAY Sports/Design: Alex Brooks

The PGA Tour launched the $40 million Player Impact Program this year in an effort to reward the top 10 golfers who drive fan and sponsorship engagement, regardless of PGA Tour performance.

The very first winner? Phil Mickelson — at least according to his tweet. The PGA Tour plans to reveal the final results at the end of the year.

As part of the Player Impact Program, $40 million is distributed between the 10 players who are chosen based on their Google search popularity, Meltwater mentions (global media exposure), MPV Index (social media reach), Nielsen score, and Q-score.

Some reports suggest the program was made in response to the Premier Golf League, which is funded by the Saudi Arabian regime and looking to recruit top golfers away from the PGA Tour with large prize money.

Mickelson’s Popularity

This year, “Lefty” won his sixth career major title at age 50 and four of six starts on the Champions Tour while making a number of other appearances along the way.

  • Played in “The Match” against Bryson DeChambeau, Aaron Rodgers, and Tom Brady
  • Joined as an analyst for DeChambeau’s match against Brooks Koepka
  • Served as non-playing vice captain on the winning U.S. Ryder Cup team

The win will grant Mickelson $8 million pending participation in an extra event in 2022. Tiger Woods reportedly came in second, winning $6 million. The other winners aren’t yet known.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bethpage Black Joins Trend of Hosting Top Men’s, Women’s Tournaments

The 2028 Women’s PGA Championship will be there for the first time.
Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Netflix Christmas GameDay cake seen after the Kansas City Chiefs defeated the Pittsburgh Steelers at Acrisure Stadium.

‘We Didn’t Get a Test Run’: Greg Olsen on Netflix NFL Christmas..

Greg Olsen said the game was uncharted territory for him.
Greg Olsen

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
January 5, 2025; Maui, Hawaii, USA; Hideki Matsuyama hits his fairway shot on the 13th hole during the final round of The Sentry golf tournament at Plantation Course at Kapalua.

PGA Tour’s January Season Opener Won’t Be Played At Kapalua

The Sentry’s longtime home is no longer able to host the tournament.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’
Teahupo'o Tahiti Surfing
July 26, 2024

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.