Thursday, October 29, 2026

Max Will Use Free Sports To Lure New Streaming Subscribers

  • Warner Bros. Discovery reportedly will launch its Max sports tier this fall at no extra cost.
  • Max could start charging more for sports content by the start of the NBA playoffs.
Brett Davis-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Live sports will be a crucial part of Max’s evolution as a streaming service.

Warner Bros. Discovery will offer game broadcasts for no additional charge when it launches the Max sports tier this fall, coinciding with the MLB playoffs, according to Bloomberg. 

WBD has traditionally put its package of games on cable channels like TBS and TNT.

Max currently costs $10 per month with ads and $16 without ads, and the new report claims customers will have to start paying extra for the sports content during the big spring events of March Madness, the NBA and NHL playoffs.

Last month, WBD CEO David Zaslav said the company had digital rights for all its sports deals — but a source told FOS at the time that it was still discussing game simulcasts on Max with WBD.

As of now, there are no indications that any sports content will be exclusively available on Max. It is also unclear how much the sports tier will cost, or whether it could simply be a part of the higher-priced, ad-free Max subscription.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Small-Market Brewers Oust Rays to Claim First World Series Title

The budget-conscious MLB club completed a dominant postseason run.
Basketball - EuroLeague - Virtus Bologna v Maccabi Tel Aviv - PalaDozza, Bologna, Italy - November 21, 2025 Virtus Bologna's Carsen Edwards reacts

NBA Europe’s Promise Comes With an Americanization Risk

“The energy around European basketball is undeniable right now.”
Apr 3, 2026; Indianapolis, IN, USA; Ernie Johnson looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.

Ernie Johnson Leaving ‘Inside the NBA’ After 37 Years

He’ll still be around for March Madness and other projects for TNT and CBS.

Mavs’ Miriam Adelson Leads All Sports Owners in Midterms Spending

Adelson spent at least $67 million on Republican races.
podcast thumbnail mobile
Front Office Sports Today

10/28/26 – Brewers Economy on Fire, Knicks and Rangers Split, Who Will Join Jay-Z at Halftime?

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

McAfee Details FBI ‘GameDay’ Guidance After Kirk Shooting

He confirmed an FOS story that FBI protected him from assassination attempts.
October 27, 2026

Jerry Jones Says Cowboys Hiring Troy Aikman ‘Very Possible’

Jones and Aikman spoke on the field Monday night.
Sep 14, 2026; Kansas City, Missouri, USA; Broadcaster Pat McAfee prior to a game between the Kansas City Chiefs and the Denver Broncos at Arrowhead Stadium.
October 27, 2026

ESPN Stands by McAfee’s ‘Very Real and Valid’ Concerns

An ESPN spokeswoman says the network takes all threats very seriously.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 27, 2026

WNBA Finals Game 6 Will Test Daytime Sports Viewership

The Valkyries would clinch the WNBA Finals with a win Thursday.
Worldwidewob
Exclusive
October 27, 2026

Why World Wide Wob Walked Away From NBA Twitter

He’s “still covering L.A. police chases daily on Twitch.”
Oct 25, 2026; Detroit, Michigan, USA; Detroit Lions defensive end Aidan Hutchinson (97) sacks Green Bay Packers quarterback Jordan Love (10) during the second quarter at Ford Field.
October 26, 2026

Tom Brady Candidly Questioned Officiating in Packers-Lions

Fox’s officiating expert backed him up.
October 24, 2026

Troy Aikman Says He’d Consider Role With Cowboys

Aikman welcomes conversations with Jerry Jones as his ESPN contract nears expiration.