Friday, October 23, 2026

Max Will Use Free Sports To Lure New Streaming Subscribers

  • Warner Bros. Discovery reportedly will launch its Max sports tier this fall at no extra cost.
  • Max could start charging more for sports content by the start of the NBA playoffs.
Brett Davis-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Live sports will be a crucial part of Max’s evolution as a streaming service.

Warner Bros. Discovery will offer game broadcasts for no additional charge when it launches the Max sports tier this fall, coinciding with the MLB playoffs, according to Bloomberg. 

WBD has traditionally put its package of games on cable channels like TBS and TNT.

Max currently costs $10 per month with ads and $16 without ads, and the new report claims customers will have to start paying extra for the sports content during the big spring events of March Madness, the NBA and NHL playoffs.

Last month, WBD CEO David Zaslav said the company had digital rights for all its sports deals — but a source told FOS at the time that it was still discussing game simulcasts on Max with WBD.

As of now, there are no indications that any sports content will be exclusively available on Max. It is also unclear how much the sports tier will cost, or whether it could simply be a part of the higher-priced, ad-free Max subscription.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC: NBA Opening Night Tip-Off Most-Watched Ever

The Sixers-Knicks game drew 7.7 million viewers.

Brewers Owner Pushes for MLB Salary Cap and Floor

The long-tenured Brewers owner offered vigorous support of a salary cap.

Brewers’ Underpaid Ace Takes World Series Spotlight

The hard-throwing pitcher becomes a World Series focal point.
Mat Ishbia
Exclusive

White Sox Co-Owner Mat Ishbia Endorses MLB Salary Cap—and Floor

The club owner told FOS he supports major economic reform.
podcast thumbnail mobile
Front Office Sports Today

10/22/26 – Rays-Brewers Can’t Stop Lockout, $771 to Watch NBA, Jaguars Fans’ Afterlife

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Zach Lowe Sean Fennessey The Ringer

Substack CEO: No Deal With The Ringer, Even as Talent Flocks to Platform

Zach Lowe is the latest Ringer talent to launch a Substack newsletter.
NBC Sports Logo
October 22, 2026

Comcast-NBCUniversal Split Comes With $1B Cost, Layoffs

The NBC Sports parent company will take on a hefty restructuring charge.
Troy Aikman
October 22, 2026

Examining Troy Aikman’s Options After J.J. Watt-CBS Deal 

Aikman has yet to receive a formal offer to return to ESPN.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 22, 2026

FIFA’s World Cup Rights Shake-Up Could Favor NBC Over Fox

It’s bad news for Fox and great news for Telemundo’s parent, NBC.
Aug 3, 2024; Canton, OH, USA; Houston Texans former defensive end J.J. Watt in attendance at the Class of 2024 Pro Football Hall of Fame enshrinement ceremony at Tom Benson Hall of Fame Stadium. Mandatory Credit: Charles LeClaire-USA TODAY Sports
October 22, 2026

NFL TV’s Analyst Market Tightens as CBS Extends JJ Watt

Watt is officially Tony Romo’s full-time replacement at CBS.
Oct 15, 2026; Los Angeles, California, USA; MLB on Fox broadcasters Kevin Burkhardt, Alex Rodriguez, David Ortiz and Derek Jeter during game four of the NLCS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 22, 2026

Fox, MLB Look to Counter Lower World Series Expectations

MLB is riding a wave of postseason audience expansion.
October 21, 2026

NFL Claims ‘No Concern’ About Aikman’s Issues With Buck, ESPN

Aikman’s contract expires after the Super Bowl.