• Loading stock data...
Monday, March 2, 2026

Max Will Use Free Sports To Lure New Streaming Subscribers

  • Warner Bros. Discovery reportedly will launch its Max sports tier this fall at no extra cost.
  • Max could start charging more for sports content by the start of the NBA playoffs.
Brett Davis-USA TODAY Sports

Live sports will be a crucial part of Max’s evolution as a streaming service.

Warner Bros. Discovery will offer game broadcasts for no additional charge when it launches the Max sports tier this fall, coinciding with the MLB playoffs, according to Bloomberg

WBD has traditionally put its package of games on cable channels like TBS and TNT.

Max currently costs $10 per month with ads and $16 without ads, and the new report claims customers will have to start paying extra for the sports content during the big spring events of March Madness, the NBA and NHL playoffs.

Last month, WBD CEO David Zaslav said the company had digital rights for all its sports deals — but a source told FOS at the time that it was still discussing game simulcasts on Max with WBD.

As of now, there are no indications that any sports content will be exclusively available on Max. It is also unclear how much the sports tier will cost, or whether it could simply be a part of the higher-priced, ad-free Max subscription.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Another Young Pirates Phenom, Another High-Stakes Decision

The Pittsburgh teenage phenom is turning heads despite his young age.

Why Miami of Ohio Isn’t a Lock for NCAA Tournament, Even at..

An undefeated RedHawks team is a flash point in a fast-changing sport.
Feb 18, 2026; Milan, Italy; Sidney Crosby of Canada walks out to the ice before a men's ice hockey quarterfinal during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena

NHL Hit With Rash of Post-Olympics Injuries

Long-term injuries in Milan have also affected the PWHL.

Featured Today

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.

ESPN Exec: Caitlin Clark Is ‘Gateway Drug’ to Women’s Sports 

ESPN said Clark drew fans but growth extends beyond her star power.
Speaking to Front Office Sports, Chad 'Ochocinco' Johnson revealed why he stood by Shannon Sharpe following his sexual assault allegations.
March 2, 2026

Chad ‘Ochocinco’ Johnson Reveals Why He Stood by Shannon Sharpe

Johnson said sticking by the Hall of Fame tight end was “an easy decision.”
CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. Photo:
March 2, 2026

Paramount Plans to Merge Streaming Service with HBO Max After WBD Deal..

The combined service will start with about 200 million subscribers.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Nov 16, 2024; New York, NY, USA; President-elect Donald Trump speaks with Dana White (left) during UFC 309 at Madison Square Garden.
February 28, 2026

How Much of UFC White House Bonanza Will Air on CBS?

Dana White publicly indicated the show will have a presence on CBS.
Feb 6, 2026; San Francisco, CA, USA; Pat McAfee on the Pat McAfee Show set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
opinion
February 27, 2026

Nobody Is Playing Guest Game Better Than Pat McAfee

McAfee makes clear to guests he’s on their side.
CBS Sports
February 27, 2026

What a Paramount-WBD Sports Portfolio Would Look Like

The combined entity would hold rights to nearly every major U.S. pro league.
U.S. Sen. Elizabeth Warren, D-Mass., makes a point during her town hall Saturday at Nevins Hall in Framingham's Memorial Building, Feb. 22, 2025. Warren discussed her thoughts on the Trump administration's recent actions and how she plans to fight back against policies that she feels hurt Massachusetts families.
February 27, 2026

WBD-Paramount Deal Sets Up Partisan Regulatory Fight

The landmark media merger will be at the heart of a political battle.