• Loading stock data...
Saturday, August 23, 2025
The biggest names in sports media. All in one room. Buy tickets now!

Matsuyama Won Much More Than the Masters

  • Hideki Matsuyama became the first Japanese man to win a major golf championship with his Masters victory on Sunday.
  • The win could net him hundreds of millions in endorsement money.
Rob Schumacher-USA TODAY Sports/Design: Alex Brooks

Hideki Matsuyama just won over $2 million in prize money, and could have hundreds of millions more coming in endorsements.

Matsuyama donned the green jacket after his victory at the Masters on Sunday, becoming the first Japanese man to win a golf major.

The win solidifies his rockstar status in Japan, and comes at an opportune time for the country’s golf industry: Interest in the sport surged during the pandemic, particularly among young people. 

Estimates of how much the victory will be worth for Matsuyama’s brand reach as high as $1 billion in endorsement money.

Matsuyama was already bringing in $8 million to $10 million in endorsements from his work with Lexus, golf-focused sports equipment brand Srixon, and financial holding company Nomura Securities, among others.

The PGA Tour had designs on growing its brand in Asia prior to the pandemic, with Matsuyama a key part of that push. 

The win is well-timed in another way. Tokyo will host the summer Olympics in just a few months, and Matsuyama could carry the Olympic flag in the green jacket.

Matsuyama joins Hisako Higuchi, who won the 1977 LPGA Championship, and Hinako Shibuno, winner of the 2019 Women’s British Open, as PGA champions from Japan.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.
HAPPY GILMORE 2. (L to R) Quin Stiller as Will Zalatoris Caddie, Will Zalatoris as Himself, Benito Antonio Martínez Ocasio as Oscar Mejias and Adam Sandler as Happy Gilmore in Happy Gilmore2.

‘Happy Gilmore 2’ Becomes Netflix’s Most-Watched U.S. Movie Debut

The Adam Sandler, golf-themed movie sets more streaming records.

Featured Today

Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.
August 15, 2025

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.
Bridgewater American 12U Little League player Micah Poulter holds a District 7 pin during a send-off rally to the New England regional tournament in Bristol, Connecticut, from Legion Field on Friday, August 2, 2024.
August 14, 2025

Inside the Little League World Series Pin Trade

The rare little collectibles fuel a frenzy in Williamsport each summer.
Samuel Basallo

Orioles Give Catcher Record Extension Amid Adley Rutschman’s Stunning Fall

Samuel Basallo’s reported $67M deal would be a record for pre-arbitration catchers.
August 20, 2025

Tony Hawk Finds His Enduring Fame ‘Baffling’

The skateboarder said it’s “still kind of a shock” to be recognized.
Aug 20, 2025; Los Angeles, California, USA; Dallas Wings guard Paige Bueckers (5) celebrates in the second half as LA Sparks guard Rae Burrell (12) watches at Crypto.com Arena.
August 21, 2025

Paige Bueckers Wowing Crowds, Selling Jerseys Despite Wings Losses

Bueckers is second in youth jersey sales.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
August 20, 2025

Struggling Kyle Tucker Benched Shortly After $600M Contract Buzz

The Cubs take action with their star outfielder ahead of his free agency.
August 20, 2025

Sophie Cunningham Receives 3rd WNBA Fine for Criticizing Refs

This is Cunningham’s third fine in about a month.
Daniel Jones
August 20, 2025

Vikings Set to Benefit from Colts Making Daniel Jones Starter

Jones never played a snap for Minnesota.
Aug 17, 2025; Uncasville, Connecticut, USA; Connecticut Sun center Tina Charles (31) and Indiana Fever guard Sophie Cunningham (8) work for the ball in the first half at Mohegan Sun Arena.
August 19, 2025

Sophie Cunningham’s Torn MCL Yet Another Fever Setback

The Fever guard is out for the remainder of the season.