• Loading stock data...
Thursday, October 23, 2025

Marshawn Lynch Gets Into Sports Betting Space with Content Partnership

  • The NFL veteran will bring his signature style to content for SportsBettingDime.com.
  • Historically, Olympic organizers have touted their ability to fit a games’ entire mission into one symbol.
Marshawn Lynch Inks Content Partnership with Sports Betting Site
Isaiah J. Downing-USA TODAY Sports

Marshawn Lynch is getting into the sports betting game. 

The NFL veteran running back has a content partnership with free sports betting information website SportsBettingDime.com that runs through the 2020 NFL season. Lynch will use his “trademark humor and mischief” to promote the platform through his video production company Beastmode Productions’ first foray into the sports betting landscape. 

His content will highlight SportsBettingDime’s betting tools, analysis and advice. According to the announcement, the site’s oddsmakers “specialize in setting lines and props for any set of circumstances,” so as part of the deal, Lynch will attempt some “unorthodox” challenges on the field.

“I’m hella excited to tap into the sports betting world with SportsBettingDime.com,” Lynch said in the announcement. “These cats got crazy knowledge and are a dope team that’s making major moves in sports betting. I’m appreciative that they’ve asked yo’ boy to help launch this new campaign.”

The campaign will appear across social media platforms. 

“When Marshawn speaks, people definitely listen,” said Austin Nunn, director of marketing for SportsBettingDime.com. “Marshawn has his own way of capturing people’s attention, and we are beyond excited to partner with him and Beastmode to introduce sports fans to the unique betting tools and extensive content at SportsBettingDime.com.”

Lynch — a multi-time Pro Bowler who is currently a free agent — first retired from the NFL in 2015, then returned in 2017 to play two seasons with the Oakland Raiders, his hometown team. 

During his career, he became famous for his love of Skittles and his community involvement. In recent years, Lynch has expanded his business footprint: he owns multiple businesses in his Oakland in addition to his production company, including Beastmode Apparel, Rob Ben’s restaurant, BPLK Real Estate and is a co-founder of Fam 1st Family Foundation.

The announcement calls him “a natural choice to introduce millions of sports fans to the excitement of legal online sports betting.” The industry has boomed amid the COVID-19 pandemic, as fans have looked for new ways to engage with teams without seeing them in-person. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 16, 2025; Salt Lake City, Utah, USA; Portland Trail Blazers head coach Chauncey Billups gives instructions to his team during the first half against the Utah Jazz at Delta Center.

Chauncey Billups Is Rare Pro Coach Involved in Gambling Scandal

The recent string of gambling scandals have centered on athletes.
draftkings
exclusive

DraftKings Is Paying Up to $250M for Prediction-Market Railbird

The deal was announced Tuesday, but financials weren’t disclosed.
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.

DraftKings Buys Prediction-Markets Platform but No Sports Just Yet

Front Office Sports reported DraftKings was in talks to buy Railbird in August.

The AWS Outage Wreaked Havoc in Sports

Ticketmaster, FanDuel, DraftKings, and Strava all had problems.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
Keegan Murray
October 21, 2025

$20 Million Per Year Becoming New Baseline for NBA Role Players

Christian Braun signed a five-year deal worth $125 million.
Malonga
October 21, 2025

Turkish Dispute Could Cloud French Star’s Return to WNBA 

Fenerbahçe needs to give Dominique Malonga a “letter of clearance.”
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
Jamier Brown
October 21, 2025

Judge Temporarily Allows Ohio High Schoolers to Make NIL Deals

Most states do not restrict high school NIL deals.
October 21, 2025

Nicklaus Wins $50M Defamation Lawsuit Over False LIV Golf Claims

The legendary golfer sued his former company.
Sponsored

How HOKA is Reimagining the NIL Relationship

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
Oct 19, 2025; Inglewood, California, USA; Indianapolis Colts quarterback Daniel Jones (17) hands off the ball in the first quarter against the Los Angeles Chargers at SoFi Stadium.
October 20, 2025

Mac Jones, Daniel Jones Cash In on Big Incentive Money

Both quarterbacks have hit big contract incentives just halfway through the season.