• Loading stock data...
Saturday, October 12, 2024
The Best Employers in Sports survey is now open! Take the survey

Mark Cuban’s Live Audio Play

  • Fireside differs from trendy app Clubhouse by allowing users to natively record conversations.
  • Live conversation apps are causing a crescendo among the ongoing podcasting boom.
Jayne Kamin-Oncea-USA TODAY Sports

Mark Cuban is getting back into audio.

The Dallas Mavericks owner is a co-founder of Fireside, a “next-gen” podcasting platform that will take aim at the live audio space when it launches sometime this year.

Fireside differs from popular audio app Clubhouse by allowing users to natively record conversations; it also reportedly plans to curate its selection of public speakers and offer creators the opportunity to monetize.

“Today we say goodbye to current media platform limitations created by one-way conversations, a lack of interactivity, and non-existent analytics,” co-founder Falon Fatemi wrote in an email to potential creative partners.

Live conversation apps are a hot commodity right now.

  • Clubhouse raised $100 million in a Series B round led by Andreesen Horowitz at a reported valuation of $1 billion.
  • Betty Labs, creator of sports-focused audio app Locker Room, raised $9.3 million in Google Ventures-led seed funding.
  • Twitter is testing an audio chat feature called Spaces.

Cuban’s previous foray into audio ended with he and Todd Wagner’s $5.7 billion sale of Broadcast.com to Yahoo in 1999. He purchased the Mavericks for $285 million the next year. The team is now worth $2.58 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Running back Kalel Mullings (20) celebrates a touchdown against USC with teammates during the second half at Michigan Stadium in Ann Arbor on Saturday, Sept. 21, 2024.

House v. NCAA Lawyers Amend Settlement to Address Concerns About Boosters and NIL

Judge Claudia Wilken had concerns about the definition of the word “booster.”
Mar 5, 2024; Houston, Texas, USA; Houston Rockets owner Tilman Fertitta smiles during the third quarter against the San Antonio Spurs at Toyota Center.

Tilman Fertitta Is Finally Trying to Bring WNBA Back to Houston

Houston is the biggest U.S. market to not have a WNBA team.
podcast thumbnail mobile
Front Office Sports Today

Inside CFB’s Biggest Day of the Year

0:00

Featured Today

Sep 21, 2024; Boulder, Colorado, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) walks through Buff Walk before the game against the Baylor Bears at Folsom Field.
opinion

The NIL Era Is a Wild West. Is Anyone Surprised?

Amateurism is dead and college athletes are professionals. How’s that working out?
October 11, 2024

‘We’re Ready for FBS’: Sacramento State Is Serious About the Jump

How the Hornets got themselves on the short list of potential call-ups.
Duante' Abercrombie News Ch.4 interview
October 9, 2024

Tennessee State’s Ambitious Plan to Launch an HBCU Hockey Program

TSU has big plans, but the university is facing an existential dilemma.
October 8, 2024

Ryan Smith Sees Salt Lake City As Next Vegas-Like Sports Town

Utah Hockey Club’s owner says all the pieces are falling into place.

New York First: Yankees and MSG Go All In on Live Sports Streaming Pact

The YES Network and MSG Networks will offer their content in a combined streaming app.
August 26, 2024

NFL Ready to Break New Ground With Historic Private Equity Investment

The league is poised to make official a long-awaited embrace of private equity.
August 28, 2024

ESPN’s Pitaro: RSN Turmoil An Opportunity to Expand Local Game Coverage

ESPN chairman Jimmy Pitaro highlights a fast-developing regional content strategy.
Sponsored

Rivalries Reign Across Red River and the Beltway, London Calling

According to data from TickPick, renewed battles between bitter foes are spiking ticket prices.
August 19, 2024

NFL Private Equity Could Be Approved Before Season

No minority franchise stake sales have been publicly announced this year.
August 14, 2024

Rob Manfred’s Decade As MLB Commissioner, and What Comes Next

Manfred has presided over a period of change in MLB.
August 8, 2024

Mets Business President: MLB Has Not Marketed Its Stars Enough

Scott Havens says there are only two “faces of baseball.”
April 5, 2024

‘Baseless Corporate Conspiracy’: Hedge Fund Heats Up Feud Between NBA Owners

The Mat Ishbia–Dan Gilbert feud has exploded into view this week.