Saturday, October 17, 2026

Dusty May Believes NIL Era Experience Will Aid NBA Transition

May believes the crazy state of college basketball he left behind may be an asset as he transitions from Michigan to the NBA.

Apr 3, 2026; Indianapolis, IN, USA; Michigan Wolverines head coach Dusty May looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium. Mandatory Credit: Robert Deutsch-Imagn Images
Robert Deutsch-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Dusty May is aware of the track record—or lack thereof—for college basketball coaches leaping to the NBA.

But he had something his preps-to-pros predecessors didn’t: an NCAA landscape that nearly mirrors the pros, giving him an advantage they didn’t possess.

“The last five years of the NIL era is a segue into the NBA,” May said during his introductory press conference with the Mavericks on Monday. “We weren’t coaching professional players per se where they’re under contract. But they were getting paid. The same problems, not at the same scale, but similar problems, similar issues, similar challenges. The game is closer than ever. College, NBA, the G League. Stylistically they all look very, very similar.” 

May was hired on June 22 after leading the Wolverines to the national championship in April. At the Final Four in Indianapolis, he said he would not seek any other college jobs, which first began speculation that he was interested in the NBA.

Michigan AD Warde Manuel said at the team’s on-campus championship celebration a few days later that he and May agreed to a new deal. The head coach, however, told Front Office Sports later in the month that he wouldn’t sign it until July, calling it “a formality.”

Despite FOS’s reporting that there was mutual interest between May and multiple NBA teams, the 49-year-old said Monday he fully intended to return to Michigan until Mavericks president Masai Ujiri and general manager Mike Schmitz approached him at the NBA draft combine to gauge his interest in the job.

“The Mavs checked every box,” May said of the job.

May has never coached in the NBA. He said his Mavericks coaching staff will have a “college flavor,” but will include coaches with NBA experience and some retention from Jason Kidd’s previous staff.

Unlike other notable coaches who slammed the state of college basketball on their way out, May did not follow their lead. But he did hint that the state of the sport wasn’t irrelevant to his decision to leave.

“[College basketball] is much more complicated than it used to be,” he said. “I love teaching. I love coaching. I love being part of a team. And in college basketball you don’t get to do near as much of that as you used to. There are some things about college basketball that I won’t miss.”

To this point, it’s been a mixed bag for college coaches who went on to the NBA. Larry Brown remains the only coach to win both an NCAA and an NBA title. Former Michigan coach John Beilein didn’t last a full season when he was hired by the Cavaliers in 2019. Brad Stevens (Celtics) and Billy Donovan (Thunder and Bulls) have both had regular-season success but failed to make the NBA Finals as coaches.

May was asked about the inconsistent trend of college coaches and cited others, such as Hawks coach Quin Snyder (Missouri) and Thunder coach Mark Daigneault, who worked for Donovan at Florida as “college guys” who successfully transitioned, while noting that they had stops in the G League before coaching in the NBA.

“There actually has been success,” May said of Snyder and Daigneault. “It just hasn’t been framed in a way where it was an immediate success.” 

The Indiana graduate takes over a roster with several foundational building blocks in Rookie of the Year Cooper Flagg, Derrick Lively II, and Morez Johnson Jr., who starred at Michigan with May and went No. 9 overall in last week’s NBA draft. Despite their Ann Arbor ties, May said he had no input in drafting Johnson.

Dallas’s roster also has veterans such as Kyrie Irving and Klay Thompson. May doesn’t think he will need a years-long rebuild to make the team relevant again.

“Sooner than later,” he said of the Mavericks playoff chances. “We have some veterans that have done it before in pivotal moments and we have some young guys who are on the cusp of breakthrough seasons.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Engelbert: Next Commissioner Must Build on WNBA’s Growth

Adam Silver announced Engelbert’s retirement in September.

Renee Montgomery Defends Dual Role As WNBA Analyst and Owner

Montgomery played 11 years in the WNBA, including two with Atlanta.

NBA Draws New Lines on What Fans Can Bet On

The league is restricting risky player props.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.

NFL Reinstates Josh Jacobs, Jonathon Cooper From Paid Leave

Each player missed six games while on the commissioner-exempt list.
October 16, 2026

NBA’s In-Game Wearables Push Hinges on How Data Is Used

Adam Silver acknowledges concerns about data being used in contract negotiations.
Troy Aikman
Exclusive
October 16, 2026

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
October 16, 2026

FIFA to Reconsider Peace Prize After Trump Received Inaugural Award

FIFA’s Football Social Responsibility Committee will assess the prize’s future.
October 16, 2026

EuroLeague Sets $9B Valuation Target in 10-Year Plan

The league’s “value is growing very rapidly,” its CFO said.
Aug 3, 2025; College Park, Georgia, USA; Atlanta Dream partner Renee Montgomery watches a game against the Washington Mystics in the second quarter at Gateway Center Arena at College Park. Mandatory Credit: Brett Davis-Imagn Images
October 16, 2026

Renee Montgomery: Moving Finals Games Was a ‘Group Project’

Montgomery didn’t confirm whether Game 6 would be played at State Farm Arena.
October 16, 2026

Jags Eye First London Sweep As U.K. Future Remains Uncertain

The Jaguars host the Texans after beating the Eagles.