• Loading stock data...
Monday, May 26, 2025

Mark Cuban Takes Shot at NBA Ratings After Luka, Kyrie Not Selected to ASG

Cuban took to X after Mavericks stars Kyrie Irving and Luka Dončić were left off the All-Star Game roster.

Jan 29, 2025; New Orleans, Louisiana, USA; Dallas Mavericks guard Kyrie Irving (11) reacts to fan during the second half against the New Orleans Pelicans at Smoothie King Center.
Matthew Hinton-Imagn Images

If the NBA All-Star Game gets poor ratings, Mark Cuban knows why.

The NBA announced its reserves for the All-Star Game on Wednesday and Mavericks stars Kyrie Irving and Luka Dončić were both left off the roster. No Mavericks were selected for the Western Conference roster. The game is Feb. 16 in San Francisco. 

Cuban, who now owns less than a third of the Mavericks after being a longtime majority owner, criticized the decision on social media. 

“Those tv ratings for All Star are gonna be crazy,” Cuban wrote (sarcastically). “Lol NBA gonna NBA JUST INSANE Luka and Kai aren’t going.”

Dončić has played in just 22 of the Mavericks’ 48 games this season after injuring his calf in December. Before getting injured he was averaging 28.1 points per game on 46% shooting and was an MVP candidate. 

Irving has kept the Mavericks afloat in Dončić’s absence, though. The team is 26–22 and eighth in the conference standings. Irving is averaging 24 points per game through 38 games on 48% shooting and is the bigger of the two snubs. He could still get in if another player elects to sit out the game. 

Players can earn bonuses for making the All-Star Game. Timberwolves forward Julius Randle netted a $1.3 million bonus for making the team. But bonuses for Irving, who has a history of injury, are tied more to his availability. He netted $1 million in bonuses last season for playing in 58 games and for the team winning 50 games, making his snub less lucrative compared to other players. 

Cuban is the latest to go after the NBA’s ratings, which has become an ever-bigger storyline this season. Even Adam Silver recently admitted they were down. The NBA has tried to resuscitate the All-Star Game to what it was during the ’90s and early 2000s when players showed meaningful effort in it and the game drew well on television. 

Before the 2024 All-Star Game, Silver said he expected more effort out of both teams. Instead, the teams combined for nearly 400 points scored in a game that saw no defense being played. Despite the 2024 game being played with minimal effort, ratings were still up 14% with 5.5 million viewers compared to the 2023 game, which drew 4.6 million viewers. It didn’t hurt that last year’s game had multiple broadcasts to aid its ratings boost. 

This season the NBA did away with the Eastern vs. Western Conference format as well as a previously adopted one in which the two players who get the most votes picked teams. There is now a four-team tournament, which has already drawn player criticism. Suns forward Kevin Durant said he “hates” the new format.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tom Brady Backs Another Crypto Play

Brady is in a group investing $18 million in a crypto-adjacent business.
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
Jaren Jackson

All-NBA Vote Costs Jaren Jackson Jr. $200 Million

Jackson missed out on a five-year, $345 million contract extension. 

Featured Today

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Around the Horn - October 26, 2020
May 23, 2025

‘Quirky, Nutty, Bombastic’: 10 ‘Around the Horn’ Faces on Their Top Moments

“A quirky, nutty, bombastic, mostly wrong, sometimes right, crazy sports family.”
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Donnie Gobourne JDL
May 17, 2025

U.S. Professional Softball Players Are Flocking to Japan to Get Paid

The Diamond League offers paychecks and amenities that the U.S. can’t beat.

New LPGA Commissioner: Women’s Golf ‘Really Hard’ to Find on TV

Former PGA of America COO Craig Kessler will lead the tour.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
May 23, 2025

F1’s Monaco Grand Prix Has New Rule to Fix ‘Boring’ Race

There were only four overtakes in 2024.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
May 22, 2025

Pacers-Knicks Game 1 Drew 6.6M Viewers, a 7-Year High

The game had 8.5 million people watching at its peak.
Team Penske driver Josef Newgarden (2) pulls into pit lane Monday, May 19, 2025, during a practice for the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway.
May 22, 2025

Indy 500, Monaco GP on Same Weekend for the Final Time

The three Triple Crown races will be on consecutive weekends.
May 22, 2025

MLB Weighs Olympic Participation After NFL Flag Football Approval

MLB, LA28 continue discussions about 2028 participation by big leaguers.
Team Penske driver Josef Newgarden (2) takes off his helmet Monday, May 19, 2025, after practice for the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway.
May 22, 2025

Indy 500 Sells Out for First Time Since 2016 Despite Series of..

The 109th running of the iconic race is Sunday.