The New Face of Louis Vuitton

Naomi Osaka was introduced this week as the newest Louis Vuitton ambassador. The three-time Grand Slam winner and world No. 3 is the star of the women’s Spring-Summer 2021 campaign.

“Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton,” said Osaka.

This isn’t the first time the fashion house has dipped its toes in the sports industry.

Louis Vuitton inked a three-year deal with the NBA last January, its first and only partnership with a North American sports league.

Luxury Lifestyle: The LV x NBA Collection debuted on Oct. 12, 2020. Men’s Artistic Director Virgil Abloh designed the menswear capsule collection, with products ranging from a $440 pocket organizer to a $6,100 leather jacket.

Last year, Louis Vuitton also became the official travel case provider for the Larry O’Brien trophy, hoisted by the bubble champion Los Angeles Lakers. 

Louis Vuitton’s parent corporation LVMH has an optimistic forecast for its Q4: fashion and leather goods sales are expected to increase 13% year over year.