• Loading stock data...
Monday, December 22, 2025

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Track & Field: Grand Slam Track Philadelphia

Grand Slam Track Owes More Than $31 Million, New Filings Show

The league proposed a deal with Winners Alliance for a $2.9M loan.
Tennis: US Open Mixed Doubles
exclusive

Men’s and Women’s Pro Tennis Tour Commercial Merger Still Far From Finished

The sides have been discussing a commercial merger for years.
Dec 14, 2025; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) passes against the Los Angeles Chargers during the fourth quarter at GEHA Field at Arrowhead Stadium.

Chiefs to Build New $3 Billion Stadium in Kansas

The team will end a long run at Arrowhead Stadium.
Feb 26, 2021; Jupiter, Florida, USA; A general view of the St. Louis Cardinals logo on the stadium at Roger Dean Stadium during spring training workouts.

Dozens of MLB, NBA RSNs Could Collapse Without DAZN Deal

Main Street Sports could fold if a deal with DAZN doesn’t happen.

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
Dec 21, 2025; Arlington, Texas, USA; Dallas Cowboys place kicker Brandon Aubrey (17) kicks a field goal against the Los Angeles Chargers during the first half at AT&T Stadium.

Record Number of NFL Teams Out of Playoff Hunt Through Week 16

There are 14 teams no longer eligible for the postseason.
December 20, 2025

Meet the NFL Superfans Taking Tailgating to the Next Level

Tailgaters like “Pinto Ron” have become legendary in their stadium parking lots.
December 21, 2025

Steelers Receiver DK Metcalf Swings at Lions Fan During Game

Metcalf was not immediately ejected from the game.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Zach Zarba
December 19, 2025

Criticism of NBA Refs Is Getting Increasingly Personal 

Coaches have accused refs of being “starstruck” and “not objective.” 
December 18, 2025

NWSL Players Propose Raising Salary Cap by $1M to Keep Stars Like..

The NWSL proposed an MLS-like model allowing certain players bigger salaries.
December 17, 2025

NBA Will Finally Decide on Expansion Next Year

Three team sales earlier this year halted years of expansion talks.