Tuesday, May 12, 2026

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 11, 2026; Newtown Square, Pennsylvania, Scottie Scheffler walks to the the eleventh hole during a practice round of the PGA Championship golf tournament at Aronimink Golf Club.

PGA Championship Brings LIV and Prize Money Questions

For the second year in a row the PGA of America is entering its marquee annual event with a new CEO. Terry Clark was named CEO in February.
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys quarterback Dak Prescott (4) and Dallas Cowboys guard Tyler Booker (52) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.

Fox Chases NFL Record With 2026 Thanksgiving Day Game

The broadcast will likely be the most-watched game of the 2026 NFL season.

Why So Many World Cup Tickets Remain Unsold One Month Out

FIFA is drip-feeding tickets while keeping prices high.

NBA Cut Out Middleman From Lucrative Emirates Deal: Lawsuit

The NBA denies it had an agreement with Paul Edalat.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.

Bednarek Still Believes ‘Sky’s the Limit’ for Grand Slam Track

GST filed for bankruptcy after its inaugural season in 2025.
Dec 28, 2025; East Rutherford, New Jersey, USA; New England Patriots head coach Mike Vrabel during the first quarter of the game against the New York Jets at MetLife Stadium. Mandatory Credit: Robert Deutsch-Imagn Images
May 11, 2026

Can Mike Vrabel Survive Until NFL Season as Patriots Coach?

Some have grown skeptical of Vrabel’s job security.
May 10, 2026; Sterling, Virginia, USA; Josele Ballester celebrates a putt during the final round of LIV Golf Virginia golf tournament at Trump National Golf Club.
May 11, 2026

LIV’s New Board Directors Also Take Over U.K. Positions

Eugene Davis and Jon Zinman joined LIV last month.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 11, 2026

NFL Schedule Announcements Begin, Big Rivalry to Kick Off ‘SNF’

The primetime broadcast leans into a heated NFC East division rivalry.
May 11, 2026

USGA’s Mike Whan on LIV Golf, Tiger Woods, and Golf’s Changing Future

The U.S. Open will be played June 18–21 at Shinnecock Hills.
May 10, 2026

Rolapp: PGA Tour’s Social Media Policy Is From NFL’s Playbook

The PGA Tour’s new social media policy increases content allowances.
NBA Draft Lottery 2026
May 10, 2026

Wizards Win NBA Draft Lottery With Tank Reform on Horizon

The NBA is proposing changes to lottery rules starting next season.