Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Blazers Defend Arena Pitch in Testy City Council Meeting

The city and team have publicly sparred over the Moda Center.

LeBron Could Make Sixers’ Expiring Jersey Patch a Premium Asset

Philly’s deal with Crypto.com expires in 2027. 
Basketball - NBA - New York Knicks v Philadelphia 76ers - Etihad Arena, Abu Dhabi, United Arab Emirates - October 4, 2025 New York Knicks' Karl-Anthony Towns in action with Philadelphia 76ers' Adem Bona

NBA Drops Plan for Games in Middle East

The Knicks played preseason games against the Sixers in Abu Dhabi last year.
First at FOS

The NFL War Over the Tush Push Has Quietly Ended

The league gave no specific guidance on the play this offseason.
podcast thumbnail mobile
Front Office Sports Today

7/30/26 – USMNT Nearing Pochettino Return, FIFA Draws UEFA Criticism, Yankees and Knicks to DAZN

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Crushers GC's Bryson DeChambeau holds an umbrella during the final round Action Images via Reuters/Paul Childs

LIV Delays Michigan Announcement Amid Investor Talks

Sources have told FOS that the event will be canceled.
Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS
July 29, 2026

Storm Apologize for Owner Remarks to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”
Exclusive
July 29, 2026

NFL Flag Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Jul 11, 2026; Las Vegas, Nevada, USA; UFC president Dana White during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 29, 2026

Zuffa Boxing’s Business Model Is Already Shifting

Shakur Stevenson is the promotion’s latest star seeking to box non-Zuffa fighters.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.
July 29, 2026

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus
July 29, 2026

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.
CJ Kirst (#15) of the Philadelphia Waterdogs during the 2026 PLL Regular Season, The Week 10 match up of The Philadelphia Waterdogs and The New York Atlas at Peter Barton Lacrosse Stadium, Denver, Colorado. On Friday, July 24th, 2026
July 29, 2026

PLL Takes Page From NHL With 4-Team International Tournament

The league hopes to replicate the success of recent blockbuster international events.