• Loading stock data...
Friday, March 20, 2026

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 17, 2025; New Orleans, Louisiana, USA; Detroit Pistons guard Cade Cunningham (2) reacts after a score next to center Jalen Duren (0) during the first half against the New Orleans Pelicans at Smoothie King Center.

How Cade Cunningham’s Injury Could Cost Pistons Nearly $50M

He’s four games shy of hitting the 65-game threshold for NBA awards.
Mar 13, 2026; Portland, Oregon, USA; Portland Trail Blazers center Donovan Clingan (23) high-fives guard Jrue Holiday (5) while entering the line up to play against the Utah Jazz at Moda Center.
exclusive

Tom Dundon’s Group Buying 80% of Blazers in Deal’s First Phase

Dundon is set to take control of the team before April.
Mar 5, 2026; Sacramento, California, USA; Sacramento Kings guard Malik Monk (0) makes a layup against the New Orleans Pelicans during the fourth quarter at Golden 1 Center.

How a Failed New Orleans Bid Led RAJ Sports To Kings Co-Ownership

Lisa Bhathal Merage credits former NBA commissioner David Stern.
Ben Strauss

Ben Strauss Discusses WaPo Layoff, His New Role at ESPN

The longtime media reporter was laid off while covering the Super Bowl.

Featured Today

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Acrisure Stadium in Pittsburgh

How Pittsburgh Is Remaking Itself for the NFL Draft

Local schools, hotels, and transit systems all adjust to forthcoming influx.
Apr 16, 2025; Washington, DC, USA; FIFA President Gianni Infantino speaks during a press conference at Audi Field.
March 19, 2026

FIFA Issues Light Fine to Israel Over Palestinian Team Complaint

FIFA said the West Bank’s status “remains an unresolved…highly complex matter.”
Jan 19, 2026; Miami Gardens, FL, USA; Egon Durban walks on the sideline with Tom Brady before the CFP National Championship college football game between the Indiana Hoosiers and the Miami Hurricanes at Hard Rock Stadium. Mandatory Credit: Kirby Lee-Imagn Images
March 20, 2026

NFL Owners To Vote on Raiders Succession Plan

The plan creates a path for the Raiders to leave the Davis family.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 17, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks guard Gary Harris (11), left, Milwaukee Bucks forward Giannis Antetokounmpo (34) and Milwaukee Bucks forward Taurean Prince (12) watch the game against the Cleveland Cavaliers from the bench in the second half at Fiserv Forum. Mandatory Credit: Michael McLoone-Imagn Images
March 19, 2026

Bucks–Giannis Standoff Adds Fuel to NBA’s Tanking Crisis

The Bucks reportedly want to shut Antetokounmpo down for the season.
Oct 29, 2025; Kansas City, Missouri, USA; USA Head Coach Emma Hayes speaks with midfielder Lo’eau Labonta (11) during the second half of the match against New Zealand at CPKC Stadium.
March 19, 2026

FIFA Rules All Women’s Teams Must Have Female Coaches

One head or assistant coach must be a woman for FIFA competitions.
Jan 18, 2026; Foxborough, MA, USA; New England Patriots head coach Mike Vrabel reacts to call by the referees in the third quarter against the Houston Texans in an AFC Divisional Round game at Gillette Stadium.
March 19, 2026

NFL Eyes Replacements If League Doesn’t Reach Referee CBA Deal

The league is amassing a list of alternates as labor negotiations continue.
Mar 7, 2026; San Jose, California, USA; New York Islanders goaltender Ilya Sorokin (30) warms up before the game against the San Jose Sharks at SAP Center at San Jose
March 19, 2026

World Cup of Hockey Will Return, But Russia Question Looms

The NHL and NHLPA’s event isn’t bound to the IIHF’s Russia ban.