Wednesday, October 28, 2026

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Carlie Irsay-Gordon Reshaping Colts As Fire Sale Begins

The Colts traded Quenton Nelson and DeForest Buckner on Tuesday.

World Series TV Viewership Beats Expectations

No Dodgers in this year’s World Series? No problem for Fox Sports.
Jun 18, 2026; New York, NY, USA; CEO of MSG Network James Dolan smiles during the New York Knicks Championship Parade through the Canyon of Heroes.

James Dolan Gets $10M Bonus As Knicks-Rangers Spin-Off Closes

“It’s a healthy award,” an executive compensation expert tells FOS.
podcast thumbnail mobile
Front Office Sports Today

10/27/26 – NBA Enters Prediction Markets, WNBA Finals Midday Move, LIV Hangs by a Thread

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 24, 2026; Pullman, Washington, USA; Washington State Cougars linebacker Isaiah Hung (16) celebrates after a play against the Boise State Broncos during the second half at Gesa Field at Martin Stadium. Boise State Broncos won 31-10.

Sports Pushing Further Into AI Content Despite Fan Pushback

Sports leaders are increasingly adopting AI content tools regardless of fan sentiment.
October 26, 2026

World Series Game 1 Gets Eye-Popping Local Ratings

Milwaukee generated the best local Game 1 audience in seven years.
October 26, 2026

Brewers Fans Take Over Tampa for Game 3

Milwaukee fans are making their presence felt in Florida.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 24, 2026 LIV Golf CEO Scott O'Neil at the course ahead of the second round
October 26, 2026

LIV Execs Paid Millions During PIF’s Funding Exit, per Court Docs

LIV CEO Scott O’Neil received a $6.375 million “retention payment” on June 24.
October 26, 2026

WNBA Moves Finals Game to Midday to Play in NBA Arena

The series is tied at 2 entering Game 5 on Monday.
Aug 20, 2026; Westfield, Indiana, USA; Dustin Johnson tees off on hole four during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
October 26, 2026

LIV Golf Hangs On by a Thread As Clock Ticks on Future

A Sunday deadline for players to commit has passed.
Oct 21, 2026; Los Angeles, California, USA; A net with the NBA season tip-off logo during the game between the Los Angeles Lakers and the Golden State Warriors at Crypto.com Arena. Mandatory Credit:
October 26, 2026

NBA Tips Off Prediction-Market Era With Kalshi, Polymarket

DraftKings is also expanding its NBA deal to include prediction markets.