Monday, June 1, 2026

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 4, 2026; East Rutherford, New Jersey, USA; New York Giants quarterback Russell Wilson (3) waves to fans after the game against the Dallas Cowboys at MetLife Stadium.
exclusive

Russell Wilson Expected to Join CBS NFL Studio

Wilson’s NFL career included 10 Pro Bowl selections and a Super Bowl Championship.
May 21, 2026; New York, New York, USA; New York Knicks guard Jose Alvarado (5) walks the ball up court against the Cleveland Cavaliers during the second quarter of game two of the eastern conference finals during the 2026 NBA playoffs at Madison Square Garden

NBA Finals Tickets at MSG Push $40,000

Prices are rising even more as the Knicks-Spurs matchup is set.
Serena Williams with her daughter Olympia, left, cheers for the Los Angeles Golf Club who won the TGL finals against Jupiter Links GC at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.

Serena Williams Confirms Tennis Comeback With Doubles Wild Card

The 23-time Grand Slam winner will play at the Queen’s Club Championship.

Illinois’ Last-Minute Push for $5B Bears Stadium Runs Out of Time

The state Senate approved a dramatically reworked stadium bill.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.

French Open Will Crown First-Time Men’s and Women’s Champs

The men’s side will have a first-time Grand Slam winner.
May 30, 2026

Spurs Shock Thunder to Punch Ticket to NBA Finals Against Knicks

The NBA Finals will be a rematch of the 1999 matchup.
May 31, 2026

Champions League Fallout: Prize Money, Ill-Timed Arsenal Parade

Arsenal’s Premier League victory parade came one day after losing to PSG.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
May 27, 2026; Kansas City, Missouri, USA; New York Yankees right fielder Aaron Judge (99) celebrates with first baseman Paul Goldschmidt (48) after the win over the Kansas City Royals at Kauffman Stadium.
May 29, 2026

MLB Labor Talks Face Long Road and Certain Change

The initial salvos reinforced how differently owners and players view the sport.
May 19, 2023; Washington, District of Columbia, USA; Washington Mystics forward Elena Delle Donne (11) talks with New York Liberty forward Breanna Stewart (30) prior to the opening tip-off at Entertainment & Sports Arena.
exclusive
May 29, 2026

New WNBA CBA Will Pay $14M to Retired Players

The WNBA and WNBPA announced the full CBA was finalized Friday.
Apr 30, 2025; Los Angeles, California, USA; General view of the field during the game between the Los Angeles Dodgers and the Miami Marlins at Dodger Stadium.
May 28, 2026

MLB Labor Talks Escalate With Owners’ Salary Cap Pitch to Union

Eight teams would need to shed payroll under the proposed structure.
May 10, 2026; Chicago, IL, USA; Rehearsal before the 2026 NBA Draft Lottery at Navy Pier. Mandatory Credit: David Banks-Imagn Images
May 28, 2026

NBA Approves New ‘3-2-1’ Draft Lottery System

The new system will go into effect for the 2027 draft.