• Loading stock data...
Wednesday, December 17, 2025

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 22, 2025; Oklahoma City, Oklahoma, USA; NBA commissioner is Adam Silver presents Oklahoma City Thunder guard Shai Gilgeous-Alexander (not pictured) with the Michael Jordan Trophy for winning the most valuable player award for the 2024-25 season before game two of the western conference finals for the 2025 NBA Playoffs at Paycom Center.

Adam Silver Praises Amazon NBA Coverage, With Subtle Jab at Others 

Silver praised Amazon’s coverage while taking veiled shots at league broadcast partners

MLB Succession Questions Rise With Manfred Confidant’s Departure

A key executive in the commissioner’s office will leave at year’s end.
Knicks

Knicks Won’t Hang NBA Cup Banner After All

The Lakers and Bucks both raised banners after winning the tournament.
Giannis

NBA Defends Schedule Amid Injury-Riddled Start to Season

Adam Silver spoke ahead of the NBA Cup final in Las Vegas.

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.

World Cup Prize Pool Hits $727M, but Angry Fans Paying a Steeper..

An unprecedented outlay to teams sparks more outrage from fan groups.
Chris Paul
December 16, 2025

NBA Trade Chaos Can Officially Start Now

A few players will be trade-eligible only starting Jan. 15.
Dec 13, 2022; Lusail, Qatar; Argentina fans pose for a photograph before the semifinal match against Croatia during the 2022 World Cup at Lusail Stadium.
December 16, 2025

FIFA Responds to World Cup Ticket Backlash With New $60 Tier

A limited number of $60 tickets will be made available for every match.
Sponsored

Brian Hoyer: Patriots Lessons, NIL Chaos & His Post-NFL Career

The former Patriots QB talks to FOS about college football’s radical transformation.
December 15, 2025

Micah Parsons’s Season-Ending ACL Injury Caps Brutal Stretch for NFL

The season-ending injury adds to one for Chiefs quarterback Patrick Mahomes.
December 15, 2025

PGA Tour, Cadillac Back at Trump Doral After a Decade Away

The Cadillac Championship will be played in the spring of 2026.
Cincinnati Bengals fans sit in snow-covered seats before the NFL football game between Baltimore Ravens and Cincinnati Bengals at Paycor Stadium in Cincinnati on Dec. 14, 2025.
December 15, 2025

NFL Defends Bengals Over Snow-Covered Paycor Stadium Seats

The Bengals were officially eliminated from the playoffs.
December 14, 2025

FIFA Gets 5M World Cup Ticket Requests As Fans Protest Prices

The governing body says it receives another 5 million ticket requests.