Wednesday, September 23, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

Linda Cohn Brings Podcast to Bleav

Cohn’s podcast has reached 36,000 subscribers in just over two months.
Aug 23, 2026; Vancouver, British Columbia, CAN; Toronto Tempo forward Isabelle Harrison (21) defends against Las Vegas Aces guard Jackie Young (0) in the second half at Rogers Arena. Mandatory Credit: Bob Frid-Imagn Images

Can Vancouver Be the WNBA’s Next Market? 

A source says the WNBA has no expansion plans beyond what’s been announced.
Nov 8, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide head coach Kalen Deboer speaks to athletic director Greg Byrne prior to the game against the Louisiana State Tigers at Saban Field at Bryant-Denny Stadium. Mandatory Credit: David Leong-Imagn Images
Exclusive

Alabama AD Greg Byrne Talks CFP Expansion, Life After Saban

Byrne also addressed jersey patch sponsorships and challenges with NIL.
Sep 20, 2026; Arlington, Texas, USA; Washington Commanders quarterback Jayden Daniels (5) leaps to avoid a tackle by Dallas Cowboys safety Caleb Downs (13) while running with the ball during the second half at AT&T Stadium.

NFL Viewership Bounces Back in Week 2

Last Sunday’s NFL games each showed sizable viewership increases.
podcast thumbnail mobile
Front Office Sports Today

9/23/26 – NFL QB Injuries Pile Up, Seahawks’ Scouting Cold War, Aikman’s Contract Limbo

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

NHL Leadership Shift Addresses Canadian Competitive Imbalance

The league’s leadership shift highlights a growing focus on Canada.
U.S. President Donald Trump waves from a golf cart at Trump Turnberry resort in Turnberry, Scotland, Britain, July 27, 2025. REUTERS/Phil Noble
First at FOS
September 23, 2026

Trump Expected to Attend Presidents Cup on Sunday’s Final Round

Trump attended the Ryder Cup last year.
Presidents Cup
September 23, 2026

Presidents Cup Resale Ticket Prices Drop Below Face Value

The Presidents Cup is expecting up to 150,000 fans this week.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
September 22, 2026

MLB Raises PE Ownership Limit to 20%

The change happened earlier this summer and wasn’t announced.
September 22, 2026

NHL Not Rushing Expansion Decision

The high-stakes decision is developing without any rigid timetable.
September 22, 2026

Presidents Cup Gives Medinah ‘Mount Rushmore’ of Golf Events

The Presidents Cup begins Thursday just outside Chicago.
September 22, 2026

Ohtani Return Gives MLB, Fox a Boost; Judge Heads to IL

The two MLB superstars reverse their roster status from two weeks ago.