• Loading stock data...
Monday, February 2, 2026

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big Questions for Roger Goodell As Super Bowl Week Kicks Off

Media, the schedule, and ownership issues are among the topics he’ll likely address.

NFL, ESPN Finalize Landmark Deal After Federal Approval

The large-scale deal will have many far-reaching effects.

Featured Today

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Jan 29, 2026; Santa Clara, California, USA; A general overall aerial view of Levi's Stadium, the site of Super Bowl 60 between the New England Patriots and the Seattle Seahawks

Super Bowl LX Events Will Spread From San Francisco to San Jose

Levi’s Stadium is a trafficky 40 miles south of downtown San Francisco.
Jan 4, 2026; Minneapolis, Minnesota, USA; Minnesota Vikings safety Harrison Smith (22) teammates greet him on the sideline against the Green Bay Packers during the fourth quarter at U.S. Bank Stadium.
January 30, 2026

NFL Coach and GM Cycle Bleeding Into Super Bowl Week

The Vikings fired GM Kwesi Adofo-Mensah on Friday.
January 31, 2026

Unrivaled Sets Several Attendance Records in Philadelphia

The league drew more than 20,000 in its first tour stop.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
January 30, 2026

WNBA Players, Owners Set for High-Stakes Meeting As CBA Talks Stall

The start of the WNBA season could be on the line.
January 30, 2026

New UFL Investor Mike Repole Still Believes in Spring Football

Repole thinks recognizable coaches will draw NFL fans.
exclusive
January 30, 2026

WNBA Union Leader Says CBA Talks Not ‘Constructive’

The sides have not met for a full bargaining session this year.
Jan 17, 2026; Seattle, WA, USA; NFL Commissioner is Roger Goodell walks on the field prior to a game between the Seattle Seahawks and the San Francisco 49ers in an NFC Divisional Round game at Lumen Field.
exclusive
January 29, 2026

NFL Won’t Allow Prediction-Market Super Bowl Commercials

Prediction markets are everywhere. But they won’t be on the Super Bowl broadcast.