• Loading stock data...
Wednesday, July 2, 2025

LIV Golf’s Quest for U.S. TV Partner Continues

  • LIV Golf has had discussions with several networks and streaming platforms, but those talks have yet to lead to a broadcast deal.
  • Industry insiders believe Fox remains the most likely to enter into a deal with the Saudi-backed series.
LIV TV
John Jones/USA TODAY Sports

LIV Golf has played three events and spent hundreds of millions of dollars to lure some of the sport’s top names away from the PGA Tour. 

But the Saudi-backed rival still hasn’t landed a major media rights deal in the U.S. as it heads to its fourth event in Boston Sept. 2-4 — despite the efforts of former President Donald Trump’s son-in-law Jared Kushner and actual LIV Golf officials.

LIV has had talks over the last several months with major networks and streaming services in a hunt for a U.S. media rights deal that remains “a priority” for the tour, a person with knowledge of the conversations told Front Office Sports. 

The talks have been with “anybody and everybody,” the source said. FOS previously reported that LIV Golf is seeking as much $500 million for global broadcast rights — and those talks have included networks that currently broadcast the PGA Tour. 

Paramount, the parent company of CBS, is the latest media giant linked to those conversations, first reported by Sports Business Journal

Kushner volunteered to make a call on LIV Golf’s behalf earlier this month, a conversation with a Paramount exec that a source told FOS was “helpful.”

And that wasn’t a one-off conversation with Paramount. There had been others prior. 

CBS, Disney (ESPN+), and NBC Sports/Golf Channel have lengthy deals with the PGA Tour.  But just because networks are PGA Tour partners doesn’t necessarily mean you can cross them off the list, as live sports content remains sought after for both broadcast, cable, and streaming outlets. 

For now, LIV Golf remains a streaming-only proposition in the U.S. on DAZN, YouTube, and Facebook. David Feherty, the outspoken analyst who worked for CBS and most recently with NBC, was hired by LIV Golf in July. 

Industry observers figured Fox would be the most likely landing spot for LIV Golf and there are clear reasons. 

  • Former Fox Sports President David Hill was hired by LIV Golf earlier this year to lead up the series’ production efforts. 
  • LIV Golf CEO Greg Norman may have been lackluster as Fox Sports’ lead golf analyst, but he’s remained friendly with media tycoon and Fox chairman Rupert Murdoch.
  • Fox News personality Tucker Carlson conducted an interview with Norman at LIV Golf’s stop at the Trump-owned course in Bedminster, New Jersey. Combined with Clay Travis, the founder of Fox-owned Outkick, LIV got some of its more favorable coverage to date. 

Fox has had talks, but one industry source told FOS that they haven’t been “substantive.” But sources familiar with how Fox operates said that discussions could be happening with Murdochs without the involvement — or even the knowledge — of Fox Sports’ executives. 

Outside the gates of Bedminster during the LIV Golf event, the 9/11 Justice group protested and president and co-founder Brett Eagleson told FOS they will keep the pressure on. 

“I was on Tucker’s show three or four times,” said Eagleson, whose father died in the terror attacks. “I thought to myself what is going on, Tucker? He was a big supporter of us and our pursuit of justice against the kingdom, and then he has LIV on his show? I think it would be a huge mistake for Fox to get in bed with LIV in any capacity. 

“What they wanted LIV to do, in theory, was to normalize Saudi Arabia, to try to ingratiate themselves to Western society. They thought it would take all the attention away from things like women’s rights abuses, persecuting homosexuals, and the murder of [Washington Post journalist] Jamal Khashoggi. But what LIV has actually done is refocus all that stuff and put more attention on the atrocities committed on 9/11.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LIV Golf CEO Pushes Back On PGA Tour Merger

Scott O’Neil said there could be new opportunities for the Tour’s players.
exclusive

ESPN, Fox Reluctant to Share Talent With Netflix for Christmas NFL Games

ESPN talents who worked last year’s games include Laura Rutledge and Mina Kimes.

ESPN, MLB Relationship May Not Be Over After All

The parties restart rights talks amid a high-profile divorce in February.

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.

Featured Today

Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Leo Messi

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.
June 17, 2025

Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up

The TNT Sports parent company retools its executive pay after shareholder pushback.