Sunday, October 18, 2026

LIV Golf’s Future in Doubt As Saudi Funding Wavers

LIV Golf appears to be close to losing its financial backing from the Public Investment Fund of Saudi Arabia, as the league’s future has come under serious doubt Wednesday.

Raymond Carlin III-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

LIV Golf appears to be close to losing its financial backing from the Public Investment Fund of Saudi Arabia, as the league’s future has come under serious doubt Wednesday.

The PIF is “on the verge of cutting its support for LIV,” according to the Financial Times, and an announcement on the future of the kingdom’s involvement in LIV “could come as soon as Thursday,” sources told the U.K.-based outlet.

LIV Golf CEO Scott O’Neil is set to meet with staffers Wednesday evening in Mexico City ahead of the league’s sixth event of the season, which tees off Thursday.

This comes despite at least some positive business momentum for LIV early in 2026. League officials recently told Front Office Sports that revenue at the first five events of the season was up year-over-year in several key areas: sponsorship (+40%), ticket sales (+129%), VIP hospitality sales (+67%), merchandise retail (+26%), and YouTube revenue (+309%).

At least four LIV Golf events and 10 teams were projected to be profitable this year, according to league officials. However, the PIF’s total spend on LIV’s operations had been projected to surpass $6 billion by the end of this year. In 2024, a U.K.-based firm that runs LIV’s non-U.S. operations publicly reported losses totaling $461.8 million.

On Wednesday, the PIF board of directors approved the fund’s 2026–2030 strategy, unveiling three investment portfolios: the Vision Portfolio, Strategic Investments Portfolio, and Financial Investments Portfolio. LIV Golf was not specifically mentioned as a part of any of those three.

The Vision Portfolio has six economic ecosystems—tourism, travel, and entertainment; urban development; advanced industries and innovation; industry and logistics; clean and renewable energy and water infrastructure; and NEOM—compared to 13 strategic sectors under the previous strategy. The new Vision Portfolio is prioritizing Saudi Arabia’s local economy.

No final decision has yet been made on the future of LIV, FT sources said, with one adding that PIF is “actively considering the extent and duration of its support.”

The PIF’s new plan was drawn up before the U.S.-Israel war against Iran, but PIF governor Yasir al-Rumayyan said Wednesday that “of course the war would add more pressure to reposition some priorities,” per the FT.

LIV and the PIF have not officially commented on the golf league’s future.

The pre-tournament pro-am involving top players was held as scheduled, with Mexican boxer Canelo Álvarez among the celebrities competing.

Players and team executives have been operating as if business is happening as usual, despite the chaos and lingering questions.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Another Eagles Reset? Losing Streak, Hurts’s Contract Loom Large

The Eagles’ struggles could prompt another organizational overhaul.

Michigan Benches Its Multimillion-Dollar Quarterback

Underwood’s benching comes after two first-half interceptions.

Engelbert: Next Commissioner Must Build on WNBA’s Growth

Adam Silver announced Engelbert’s retirement in September.

CFP Expansion Could Raise Stakes for Coaches, Buyout Costs

Nick Saban warns more playoff spots could mean more firings.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 16, 2026

NFL Reinstates Josh Jacobs, Jonathon Cooper From Paid Leave

Each player missed six games while on the commissioner-exempt list.
October 17, 2026

Renee Montgomery Defends Dual Role As WNBA Analyst and Owner

Montgomery played 11 years in the WNBA, including two with Atlanta.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
Troy Aikman
Exclusive
October 16, 2026

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
October 16, 2026

NBA’s In-Game Wearables Push Hinges on How Data Is Used

Adam Silver acknowledges concerns about data being used in contract negotiations.
October 16, 2026

FIFA to Reconsider Peace Prize After Trump Received Inaugural Award

FIFA’s Football Social Responsibility Committee will assess the prize’s future.
October 16, 2026

EuroLeague Sets $9B Valuation Target in 10-Year Plan

The league’s “value is growing very rapidly,” its CFO said.