• Loading stock data...
Thursday, June 13, 2024

LIV Golf’s Debut on The CW Averages Less Than 300K Viewers

  • NBC's weekend coverage of the PGA Tour's Honda Classic lured in 85% more viewers.
  • The CW hasn't broadcast sports for more than two decades.
Jasen Vinlove-USA TODAY Sports

LIV Golf averaged nearly 300,000 viewers over the weekend in the tour’s debut on The CW. 

The Saturday and Sunday broadcasts on The CW were seen by 85% fewer viewers than the PGA Tour’s broadcast network coverage of the Honda Classic on NBC, according to data from ShowBuzz Daily.

One factor in the disparity is NBC’s broadcast window on Saturday and Sunday was three hours compared to the five hours of coverage (1-6 p.m. ET) the CW carried those days. NBC pulled in an average of nearly 2 million viewers on Saturday and Sunday. 

Golf Channel’s lead-in coverage of the Honda Classic — also streamed on Peacock and ESPN+ — before NBC took over the coverage averaged 870,500 viewers. 

LIV Golf announced its multiyear deal with The CW last month after the Saudi-backed league was available only via streaming in its first season last year. 

The CW doesn’t typically provide its affiliates with weekend afternoon programming, and it hasn’t covered sports before the channel’s predecessor, UPN, broadcast the first rendition of the XFL in 2001.

UPN and the WB merged to create The CW in 2006, and the Nexstar Media Group purchased 75% of the network last year. 

In a news release earlier this month, NexStar said that LIV broadcasts would be available “in 100 percent of its markets across the United States.” But Deadline reported that some of The CW affiliates that NexStar doesn’t own chose not to carry LIV, although NexStar shifted the broadcasts to other affiliates in the same markets. 

“By utilizing the nationwide reach of our affiliate partners as well as the power of Nexstar stations, The CW has positioned itself as the broadcast destination for live mainstream sports for many years to come,” Dennis Miller, president of The CW, said in a statement. 

LIV coverage is available live on The CW app. 

The Honda Classic’s viewership on NBC was down about 7% for Saturday and Sunday compared to last year, according to Sports Media Watch

Copy Link
Link Copied
Link Copied

What to Read

Saudi Arabia’s Next Big Sports Target: Boxing, With Joint Venture Worth $5B

The Public Investment Fund of Saudi Arabia is focusing on boxing as its next large-scale sports target.
Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
podcast thumbnail mobile
Front Office Sports Today

Stanley Cup Final a Clash of Vastly Different Markets


Featured Today

Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
June 1, 2024

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.

Sage Steele Claims in Suit That Her Agents Prioritized Relationship With ESPN Over Her

She says CAA chose its relationship over ESPN over advocating for her.
June 11, 2024

USA Cricket Is on the Cusp of a Historic Win. But Who Can Watch?

On Wednesday, the U.S. will face the pre-tournament favorite, India.
June 12, 2024

Paramount-Skydance Merger Off: Could Deal With WBD Be Revived?

Shari Redstone abruptly calls off potential merger discussions between the CBS Sports parent and Skydance Media.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 11, 2024

ESPN Extension Could Set Up Shannon Sharpe As Stephen A. Smith’s Successor

Sharpe is writing one of the great career comebacks in sports TV history.
June 11, 2024

After Long-Term French Open Deal, What’s Next for TNT Sports?

A 10-year rights deal for the French Open immediately becomes the longest in Warner Bros. Discovery’s portfolio.
June 10, 2024

What Would TNT Sports Look Like Without the NBA? Here’s What We Know

Warner Bros. Discovery still has plenty of other sports rights.
June 6, 2024

NBA Media-Rights Talks: Silver Says Deals Are Near, Wants to ‘Wrap It Up’

The commissioner highlights the ‘complexity’ of the high-profile media-rights negotiations.