• Loading stock data...
Thursday, September 4, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

LIV Golf Lands Rights Deal With The CW Network

  • The CW to air and stream 14 global LIV events starting in 2023.
  • Deal marks The CW’s first move into live sports.
Jamie Sabau-USA TODAY Sports

As expected, LIV Golf has announced a multiyear U.S. rights agreement with The CW Network.

The exclusive rights deal marks the Saudi-backed golf league’s first for American TV and streaming. Previously, LIV streamed tournaments on its website and YouTube. 

  • CW will air all of 2023’s 14 global events live in the U.S. and stream via the CW app.
  • LIV tournaments run three days (Friday–Sunday) vs. the PGA Tour’s typical four-day format. Saturday-Sunday golf will air on CW, while Friday will stream on the app.
  • LIV’s TV announcers include Arlo White, David Feherty, and Jerry Foltz in the broadcast booth, with Dom Boulet, Su-Ann Heng, and Troy Mullins as on-course and feature reporters.  

LIV officials have long admitted their rival league won’t really take off until it cracks the U.S. media market, where most of the available partners are already connected contractually to the PGA Tour.

Golf legend and LIV chief executive officer Greg Norman called it a “momentous” step in LIV’s global challenge to the PGA Tour.

Patrick Reed

Patrick Reed’s Lawyer Threatens Bob Costas, CNN with $450M Lawsuit

Larry Klayman sent letter demanding ‘on air public apology’ over LIV segment.
January 18, 2023

“The CW will provide accessibility for our fans, and maximum exposure for our athletes and partners, as their reach includes more than 120 million households across the United States,” said Norman. 

Making Sports Debut

The deal marks the first time in the CW’s 17-year history that it will be the exclusive broadcast home of a live mainstream sport.

“Our new partnership with LIV Golf marks a significant milestone in our goal to reengineer the network with quality, diversified programming for our viewers, advertisers, and CW affiliates,” said president Dennis Miller.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Walker Cup

Prestigious Cypress Point Is Hosting Biggest Golf Event in 35 Years

Fans get a rare glimpse at one of the most exclusive courses.
exclusive

ESPN Signs NFL, Golf Reporter Jeff Darlington to Multi-Year Extension

Darlington will cover the NFL, Masters, PGA Championship, and Wimbledon

Scheffler, McIlroy, but No LIV at Trump Jupiter Made-for-TV Showcase

The eight-player team showcase will take place Dec. 17 in primetime.

Keegan Bradley Declines Rare Ryder Cup Playing Captain Role

Bradley did not choose himself with one of his six captain’s picks.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
Eagles
September 4, 2025

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
September 2, 2025

NFL on Nielsen’s Latest Measurement Upgrade: ‘More Work to Be Done’

The league calls its relationship with the agency a “protracted journey.”
September 1, 2025

Lee Corso’s Farewell Delivers Record ‘College GameDay’ Viewership

ESPN averaged 3.5 million viewers, per preliminary figures.