• Loading stock data...
Tuesday, July 8, 2025

LIV Golf Lands Rights Deal With The CW Network

  • The CW to air and stream 14 global LIV events starting in 2023.
  • Deal marks The CW’s first move into live sports.
Jamie Sabau-USA TODAY Sports

As expected, LIV Golf has announced a multiyear U.S. rights agreement with The CW Network.

The exclusive rights deal marks the Saudi-backed golf league’s first for American TV and streaming. Previously, LIV streamed tournaments on its website and YouTube. 

  • CW will air all of 2023’s 14 global events live in the U.S. and stream via the CW app.
  • LIV tournaments run three days (Friday–Sunday) vs. the PGA Tour’s typical four-day format. Saturday-Sunday golf will air on CW, while Friday will stream on the app.
  • LIV’s TV announcers include Arlo White, David Feherty, and Jerry Foltz in the broadcast booth, with Dom Boulet, Su-Ann Heng, and Troy Mullins as on-course and feature reporters.  

LIV officials have long admitted their rival league won’t really take off until it cracks the U.S. media market, where most of the available partners are already connected contractually to the PGA Tour.

Golf legend and LIV chief executive officer Greg Norman called it a “momentous” step in LIV’s global challenge to the PGA Tour.

Patrick Reed

Patrick Reed’s Lawyer Threatens Bob Costas, CNN with $450M Lawsuit

Larry Klayman sent letter demanding ‘on air public apology’ over LIV segment.
January 18, 2023

“The CW will provide accessibility for our fans, and maximum exposure for our athletes and partners, as their reach includes more than 120 million households across the United States,” said Norman. 

Making Sports Debut

The deal marks the first time in the CW’s 17-year history that it will be the exclusive broadcast home of a live mainstream sport.

“Our new partnership with LIV Golf marks a significant milestone in our goal to reengineer the network with quality, diversified programming for our viewers, advertisers, and CW affiliates,” said president Dennis Miller.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How Bradley Beal Buyout Would Save Suns $230M, and What’s Next

Beal has two years and $110 million remaining on his deal.

An FSU Amateur Golfer Beat the World’s Best—but Can’t Accept $79K Prize

Top-ranked amateur Lottie Woad won the KPMG Women’s Irish Open.

Nationals Hit Reset Button, Oust Rizzo and Martinez Before Draft

The MLB club made major leadership changes just days before the draft.
exclusive

PGA Tour Slashes FedEx Cup Winner Pay From $25M to $10M

The FedExCup is reworking how it distributes its bonus money.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Jul 6, 2025; Houston, Texas, USA; Mexico forward Marcel Ruiz (14) heads the ball in front of United States midfielder Brenden Aaronson (11) in the second half during the 2025 Gold Cup Final at NRG Stadium.

USMNT Struggles Still Produce Big Gold Cup Ratings for Fox

The U.S. team’s recent issues culminated in a loss to Mexico.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
July 2, 2025

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.