Thursday, July 16, 2026

Lindsey Vonn Returns to Olympics, Giving Boost to NBC

NBC already was expecting a sizable increase in Winter Olympics viewership in 2026, but a skiing superstar’s return provides another lift.

Mar 23, 2025; Sun Valley, ID, USA; Lindsey Vonn of the United States celebrates on the podium after her second place finish in the Super G alpine skiing race in the 2025 FIS Ski World Cup at Sun Valley.
Christopher Creveling-Imagn Images

Lindsey Vonn, the winningest downhill skier in the sport’s history, has officially qualified for the 2026 Winter Olympics at the age of 41, providing a major lift for NBC.

The U.S. Ski & Snowboard Team said early Tuesday that Vonn, a three-time Olympic medalist including a gold in 2010, will be part of the American team at the upcoming Milan-Cortina Games. Vonn is in the midst of a remarkable comeback from a five-year retirement, as well as a series of prior injuries—all defying a variety of odds in a sport that typically favors younger athletes. 

In the current World Cup season, Vonn has finished on the podium in four of five races, won one, and placed no worse than fourth—all building significantly on encouraging results last season in which she was the second-best American female speed skier. 

This will be Vonn’s fifth Olympics appearance, and she will be on the U.S. team with Mikaela Shiffrin, the current World Cup women’s skiing leader and another superstar of the sport. 

“I am honored to be able to represent my country one more time, in my fifth and final Olympics!,” Vonn said in an Instagram post. “I always had one eye on Cortina because it’s a place that is very, very special to me. Although I can’t guarantee any outcomes, I can guarantee that I will give my absolute best every time I kick out of the starting gate. No matter how these Games end up, I feel like I’ve already won.”

Broadcast Considerations

The presence of Vonn is another dose of good news for NBC, the U.S. media rights holder for the Olympics. The network already has been preparing for a large-scale viewership boost, due in part to resurgence of the Olympic movement coming out of the 2024 Summer Games in Paris, as well as a more favorable time zone difference in 2026 for U.S. viewers compared to prior Winter Olympics held in Asia. 

The upcoming Winter Olympics also will be part of a historic February 2026 for the network, set to show Super Bowl LX and the NBA All-Star Game. 

Vonn, however, is a major superstar, and someone who can help bring in casual viewers. 

“I look forward to saying her name a lot more times in the coming months, right?,” NBC anchor Peter Alexander said Tuesday morning on Today.

U.S. Ski & Snowboard, not surprisingly, conveyed a similar sentiment.

“Lindsey qualifying for the 2026 Olympic team is a testament to her resilience and dedication, and the remarkable results she’s delivered on the World Cup this season,” said the organization’s president and CEO, Sophie Goldschmidt. “She’s proven once again that elite performance isn’t just about past success, it’s about rising to the moment, race after race. We’re thrilled to cheer her on at the Olympics.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Adam Friedland

How the World Cup Turned Adam Friedland Into a Sports Pundit

The comedian says he’ll continue to create sports content post–World Cup.

WNBA’s 3-Point Contest Tickets Slightly Exceed All-Star Game

Caitlin Clark has yet to participate in a WNBA 3-Point Contest.
Former NFL Coache Jon Gruden have a laugh while attending an NFL training camp session ten at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla. [Doug Engle/Florida Times-Union]

Can Jon Gruden Reinvent Himself on Play-by-Play?

Gruden will reportedly call a Buccaneers’ preseason game next month.
podcast thumbnail mobile
Front Office Sports Today

7/16/26 – World Cup Final Set, Kawhi Probe, FanDuel VIP Scandal Deepens

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.

IOC Reinstates Russian Olympic Committee Ahead of LA28

The IOC said Russia’s participation is at the discretion of international federations.
April 9, 2026

Early Olympic Ticket Sales: Fans Met With High Prices, Tech Issues

The local presale for LA2028 was the earliest in Olympic history.
June 24, 2026

IOC Creates $140M Fund to Pay Every Olympian $10,000

Applications will open later this year, with payments beginning in 2027. 
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Feb 24, 2026; Washington, DC, USA; The United States Olympic Men’s Ice Hockey Team, Connor Hellebuyck in front, as President Donald J. Trump delivers the first State of the Union address of his second term to a joint session of Congress in the House Chamber of the United States Capitol in Washington on Tuesday
February 27, 2026

How U.S. Olympic Hockey Gold Medals Set Off a Culture War

The wins in Milan have quickly become political lightning rods.
Oct 29, 2025; New York, NY, UNITED STATES; Hilary Knight, Hockey, speaks to the media during the U.S. Olympic Team Media Summit in preparation for the 2026 Milan Olympic Winter Games at Javits Center. Mandatory Credit: Vincent Carchietta-Imagn Images
Opinion
February 26, 2026

Hilary Knight’s Right: Not Her Responsibility to Explain Trump’s Joke

The Team USA captain called Trump’s comments “distasteful” and “unfortunate.”
Gaudreau family at the 2026 Winter Olympics.
February 25, 2026

The Real Story of How Johnny Gaudreau’s Family Got to Olympics

Network execs helped make one of the Olympics’ most heartwarming moments happen.