Wednesday, April 15, 2026

Lindsey Vonn Returns to Olympics, Giving Boost to NBC

NBC already was expecting a sizable increase in Winter Olympics viewership in 2026, but a skiing superstar’s return provides another lift.

Mar 23, 2025; Sun Valley, ID, USA; Lindsey Vonn of the United States celebrates on the podium after her second place finish in the Super G alpine skiing race in the 2025 FIS Ski World Cup at Sun Valley.
Christopher Creveling-Imagn Images

Lindsey Vonn, the winningest downhill skier in the sport’s history, has officially qualified for the 2026 Winter Olympics at the age of 41, providing a major lift for NBC.

The U.S. Ski & Snowboard Team said early Tuesday that Vonn, a three-time Olympic medalist including a gold in 2010, will be part of the American team at the upcoming Milan-Cortina Games. Vonn is in the midst of a remarkable comeback from a five-year retirement, as well as a series of prior injuries—all defying a variety of odds in a sport that typically favors younger athletes. 

In the current World Cup season, Vonn has finished on the podium in four of five races, won one, and placed no worse than fourth—all building significantly on encouraging results last season in which she was the second-best American female speed skier. 

This will be Vonn’s fifth Olympics appearance, and she will be on the U.S. team with Mikaela Shiffrin, the current World Cup women’s skiing leader and another superstar of the sport. 

“I am honored to be able to represent my country one more time, in my fifth and final Olympics!,” Vonn said in an Instagram post. “I always had one eye on Cortina because it’s a place that is very, very special to me. Although I can’t guarantee any outcomes, I can guarantee that I will give my absolute best every time I kick out of the starting gate. No matter how these Games end up, I feel like I’ve already won.”

Broadcast Considerations

The presence of Vonn is another dose of good news for NBC, the U.S. media rights holder for the Olympics. The network already has been preparing for a large-scale viewership boost, due in part to resurgence of the Olympic movement coming out of the 2024 Summer Games in Paris, as well as a more favorable time zone difference in 2026 for U.S. viewers compared to prior Winter Olympics held in Asia. 

The upcoming Winter Olympics also will be part of a historic February 2026 for the network, set to show Super Bowl LX and the NBA All-Star Game. 

Vonn, however, is a major superstar, and someone who can help bring in casual viewers. 

“I look forward to saying her name a lot more times in the coming months, right?,” NBC anchor Peter Alexander said Tuesday morning on Today.

U.S. Ski & Snowboard, not surprisingly, conveyed a similar sentiment.

“Lindsey qualifying for the 2026 Olympic team is a testament to her resilience and dedication, and the remarkable results she’s delivered on the World Cup this season,” said the organization’s president and CEO, Sophie Goldschmidt. “She’s proven once again that elite performance isn’t just about past success, it’s about rising to the moment, race after race. We’re thrilled to cheer her on at the Olympics.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 10, 2026; Chicago, IL, USA; Green Bay Packers wide receiver Matthew Golden (0) scores a touchdown against the Chicago Bears during the second half of an NFC Wild Card Round game at Soldier Field.

Efforts to Fight Sports Streaming Fragmentation Ramp Up in D.C.

“It’s not only confusing, it’s also damn expensive.”
Mar 28, 2026; Milwaukee, Wisconsin, USA; San Antonio Spurs forward Victor Wembanyama (1) during the game against the Milwaukee Bucks at Fiserv Forum. Mandatory Credit: Jeff Hanisch-Imagn Images

NBA Viewership Up 16% in Year 1 of New Media Deal

The league faced heavy scrutiny last year for its declining ratings.
Feb 7, 2022; Westlake Village, CA, USA; ESPN reporter Dianna Russini at Los Angeles Rams Super Bowl LVI Opening Night at Oaks Christian High School. Mandatory Credit: Kirby Lee-USA TODAY Sports

What’s Next for Dianna Russini? Sports Media Insiders Debate Her Future

Russini has made it clear she plans to continue her career.
LaChina Robinson Sarah Kustok
exclusive

LaChina Robinson, Sarah Kustok Expected to Join WNBA on NBC

NBC’s WNBA coverage continues to take shape.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.

Early Olympic Ticket Sales: Fans Met With High Prices, Tech Issues

The local presale for LA2028 was the earliest in Olympic history.
Feb 24, 2026; Washington, DC, USA; The United States Olympic Men’s Ice Hockey Team, Connor Hellebuyck in front, as President Donald J. Trump delivers the first State of the Union address of his second term to a joint session of Congress in the House Chamber of the United States Capitol in Washington on Tuesday
February 27, 2026

How U.S. Olympic Hockey Gold Medals Set Off a Culture War

The wins in Milan have quickly become political lightning rods.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Oct 29, 2025; New York, NY, UNITED STATES; Hilary Knight, Hockey, speaks to the media during the U.S. Olympic Team Media Summit in preparation for the 2026 Milan Olympic Winter Games at Javits Center. Mandatory Credit: Vincent Carchietta-Imagn Images
opinion
February 26, 2026

Hilary Knight’s Right: Not Her Responsibility to Explain Trump’s Joke

The Team USA captain called Trump’s comments “distasteful” and “unfortunate.”
Gaudreau family at the 2026 Winter Olympics.
February 25, 2026

The Real Story of How Johnny Gaudreau’s Family Got to Olympics

Network execs helped make one of the Olympics’ most heartwarming moments happen.
MILAN, ITALY - FEBRUARY 22: Jack Hughes #86 of Team United States celebrates after their gold-medal win during the Men's Gold Medal match between Canada and the United States on day 16 of the Milano Cortina 2026 Winter Olympic games at Milano Santagiulia Ice Hockey Arena on February 22, 2026 in Milan, Italy
February 25, 2026

Behind the Iconic Jack Hughes Gold Medal Hockey Photo

Photographer Elsa explains the shot now ingrained in American sports history.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
February 23, 2026

As Attention Shifts to LA28, Focus on Casey Wasserman Intensifies

Marketing ramps up for Los Angeles while organizing committee questions persist.