• Loading stock data...
Friday, July 26, 2024
Join us this September for Tuned In Request to Attend

Ligue 1 Matches May End Up In U.S. To Bolster Media Deal

  • Ligue 1 is considering playing regular-season matches in the U.S.
  • The move could entice U.S. broadcasters to pay more for upcoming media rights.
Mbappe
Witters Sport-USA TODAY Sports

Kylian Mbappe will grace U.S. soccer fans with his presence at the 2026 FIFA World Cup — but the Paris Saint Germain star and his European counterparts could be playing on American soil even sooner, thanks in part to Ligue 1’s ambitious international expansion plans.

France’s top flight is in the final season of its current media rights deals and wants to boost its financial value exponentially with new contracts.

BeIN Sports currently has Ligue 1’s media rights for broadcasts outside of France, for which it pays $85 million annually. Ligue 1 would like that number to triple. 

In an effort to increase what its matches are worth to broadcasters, the league is apparently considering playing regular-season matches in the U.S.

LFP Media CEO Ben Morel, whose company sells Ligue 1’s media rights, said “bringing meaningful games to the U.S.” is a top priority.  “They can’t just be exhibition games,” Morel told Sports Business Journal. “They have to be games that matter.”

Breaking New Ground

While exhibition matches in the U.S. have become a staple for many top European clubs, league competitions have thus far resisted or have been unable to facilitate playing meaningful matches in the U.S.

Spain’s La Liga has been trying to bring a regular-season match to the U.S., but its efforts have been tied up in court.

UEFA president Aleksander Čeferin has said that he’s open to the idea of playing UEFA Champions League matches in the U.S. Meanwhile, some organizers of the 2026 World Cup have made calls for the English Premier League to play matches in America.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Streaming’s Next Step: Amazon Acquires Rights to WNBA Finals

History could repeat itself when it comes to the move from cable to streaming.

Olympics: Despite Concerns, Star Athletes and Paris Spark Hope

Hope rises for a resurgent event after two pandemic-marred Olympics.

Bulls and Blackhawks Owners’ $7 Billion Plan to Transform Chicago

The project is going to be backed by private investments.

Comcast Scores With NBA Deal and Olympics, but Financial Issues Brew

The NBC Sports parent company details its new NBA rights deal, even before a league announcement.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

Teahupo'o Tahiti Surfing

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
July 24, 2024

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’

What Does NBA-Amazon Deal Mean for League Pass?

League Pass, NBA TV, and NBA.com all face uncertain futures.
July 26, 2024

WBD Takes NBA to Court Over Media-Rights Dispute With Amazon

The NBA’s media future could be decided in court.
July 26, 2024

Olympics: Peacock Aims to Redeem Past Coverage Flaws With Ambitious Slate

The NBCUniversal streaming service will offer an unprecedented level of Olympic coverage.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Jul 12, 2023; Los Angeles, CA, USA; ESPN president Jimmy Pitaro arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre.
July 26, 2024

ESPN’s Negotiating Tactics Left TNT in the Dust for NBA Rights

Warner Bros. Discovery’s nonchalant negotiating approach backfired.
July 26, 2024

‘Money Over the Fans’: Charles Barkley Rips NBA Owners for New Media Deals

Barkley appeared resigned to this season being the last for ‘Inside.’
July 25, 2024

WBD Faces Investor Backlash As NBA Rights Loss Triggers Stock Plunge

Investors and analysts take a dim view of Warner Bros. Discovery’s prospects without the NBA.
NBA great Charles Barkley is honored for being selected to the NBA 75th Anniversary Team during halftime in the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse.
July 25, 2024

The Line to Hire Charles Barkley Is Already Getting Long

Amazon, ESPN, and NBC might pursue the entire cast of ‘Inside the NBA.’