Thursday, July 23, 2026

Levi Hits $1.5B in Revenue, Bets on Beyond Yoga

Levi’s/Design: Alex Brooks

Weeks after closing its $400 million acquisition of Beyond Yoga in late September, Levi Strauss and Co.’s fiscal Q3 revenue is up 41% year-over-year to $1.5 billion.

Levi CEO Chip Bergh forecasts Beyond Yoga will add $100 million in revenue next year as a standalone division — Beyond Yoga has more than doubled in revenue and profitability in the last three years.

  • With the addition of the athletic wear brand and preparation for upcoming holidays, Levi estimates inventories will increase by mid-single-digits — inventories in Q3 were down 4% from 2019.
  • Bergh emphasized the opportunities in entering the $50 billion performance athletic category, which he says is five times bigger than the total jean category.
  • Acquiring Beyond Yoga will help Levi attain its goal of getting its women’s business to account for 50% of sales. Women’s items currently make up one-third of the company’s sales.

Bergh says Levi wants to take Beyond Yoga international, as most of its business is currently in the U.S. and online, and that some of its capabilities regarding “fabrics and fabrication in this more performance-oriented business can help us on the rest of our business.”

Levi has a market value of $9.76 billion and expects fourth-quarter revenue to increase 20% year-over-year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA, Union Trying to Make Peace Amid Player Safety Concerns

The league and the union will meet regularly to discuss safety.

Jonathan Vaughters Defends Late-Night Tour de France Drug Tests 

“Do you want the appearance of clean, or do you want clean and fair?”
Jul 19, 2026; Southport, ENG; Ryan Fox holds the Claret Jug after winning the The Open Championship golf tournament, as he is interviewed by NBC’s Mike Tiroco at Royal Birkdale.

All Four Golf Majors Saw TV Ratings Spike This Year

Sunday was The Open’s most-watched final round since 2022.

World Cup Ignites MLS Ticket Sales, Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
podcast thumbnail mobile
Front Office Sports Today

7/22/26 – World Cup Final Ratings, ESPN Layoffs, LeBron Waits, WFAN to SiriusXM

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
Lululemon
May 27, 2026

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
Nike store
June 26, 2026

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.