Sunday, May 24, 2026

Levi Hits $1.5B in Revenue, Bets on Beyond Yoga

Levi’s/Design: Alex Brooks

Weeks after closing its $400 million acquisition of Beyond Yoga in late September, Levi Strauss and Co.’s fiscal Q3 revenue is up 41% year-over-year to $1.5 billion.

Levi CEO Chip Bergh forecasts Beyond Yoga will add $100 million in revenue next year as a standalone division — Beyond Yoga has more than doubled in revenue and profitability in the last three years.

  • With the addition of the athletic wear brand and preparation for upcoming holidays, Levi estimates inventories will increase by mid-single-digits — inventories in Q3 were down 4% from 2019.
  • Bergh emphasized the opportunities in entering the $50 billion performance athletic category, which he says is five times bigger than the total jean category.
  • Acquiring Beyond Yoga will help Levi attain its goal of getting its women’s business to account for 50% of sales. Women’s items currently make up one-third of the company’s sales.

Bergh says Levi wants to take Beyond Yoga international, as most of its business is currently in the U.S. and online, and that some of its capabilities regarding “fabrics and fabrication in this more performance-oriented business can help us on the rest of our business.”

Levi has a market value of $9.76 billion and expects fourth-quarter revenue to increase 20% year-over-year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.

Sabalenka, Sinner Lead Coordinated Media Protest at French Open

The players are seeking increased revenue and improved benefits from Grand Slams.

Southern Schools Silent on Proposed Black Athlete Boycott

The campaign asks Black athletes, fans to boycott several southern athletic departments.

Man City’s Pep Guardiola Is Leaving: ‘Don’t Ask Me the Reasons’

The six-time Premier League winner ends his epic run one year early.

Featured Today

Texas State mascot

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
May 14, 2026

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.
April 26, 2026

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The milestone long thought unapproachable in competition is achieved twice.
April 21, 2026

Kelsey Plum Latest Star Endorser to Leave Under Armour

Plum wore Adidas at Unrivaled. 
April 20, 2026

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”