Friday, August 7, 2026

Levi Hits $1.5B in Revenue, Bets on Beyond Yoga

Levi’s/Design: Alex Brooks

Weeks after closing its $400 million acquisition of Beyond Yoga in late September, Levi Strauss and Co.’s fiscal Q3 revenue is up 41% year-over-year to $1.5 billion.

Levi CEO Chip Bergh forecasts Beyond Yoga will add $100 million in revenue next year as a standalone division — Beyond Yoga has more than doubled in revenue and profitability in the last three years.

  • With the addition of the athletic wear brand and preparation for upcoming holidays, Levi estimates inventories will increase by mid-single-digits — inventories in Q3 were down 4% from 2019.
  • Bergh emphasized the opportunities in entering the $50 billion performance athletic category, which he says is five times bigger than the total jean category.
  • Acquiring Beyond Yoga will help Levi attain its goal of getting its women’s business to account for 50% of sales. Women’s items currently make up one-third of the company’s sales.

Bergh says Levi wants to take Beyond Yoga international, as most of its business is currently in the U.S. and online, and that some of its capabilities regarding “fabrics and fabrication in this more performance-oriented business can help us on the rest of our business.”

Levi has a market value of $9.76 billion and expects fourth-quarter revenue to increase 20% year-over-year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 6, 2026; Camden, NJ, USA; From left to right Philadelphia 76ers general manager Mike Gansey and guard Jaylen Brown and managing partner Josh Harris pose for a photo during his introductory press conference at the Francis J. Myers Recreation Center. Mandatory Credit: Bill Streicher-Imagn Images

Mike Gansey: Sixers Players Led LeBron Recruitment

Gansey’s own relationship with James dates back to high school.
Aug 6, 2026; Bedminster, New Jersey, USA; Bryson DeChambeau points right after his tee shot on the first tee during the first round of the LIV Golf New York tournament at Trump National Bedminster.

7 Burning Questions for LIV Golf Amid Claim of New Funding

Private equity firm BC Partners is reportedly exploring a deal with LIV.

Netflix Wants to Not ‘Do Too Much’ With Field of Dreams Game

The upgraded Iowa complex now has a permanent stadium. 
Fanduel logo appears in this illustration taken April 22, 2026.

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.
podcast thumbnail mobile
Front Office Sports Today

8/6/26 – LIV’s Funding Promise, Disney Sells Out Super Bowl, Inside Tom Brady’s CardVault

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
Lululemon
May 27, 2026

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
Nike store
June 26, 2026

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.