Wednesday, September 9, 2026
The FOS App is Live Download It Now

Levi Hits $1.5B in Revenue, Bets on Beyond Yoga

Levi’s/Design: Alex Brooks

Weeks after closing its $400 million acquisition of Beyond Yoga in late September, Levi Strauss and Co.’s fiscal Q3 revenue is up 41% year-over-year to $1.5 billion.

Levi CEO Chip Bergh forecasts Beyond Yoga will add $100 million in revenue next year as a standalone division — Beyond Yoga has more than doubled in revenue and profitability in the last three years.

  • With the addition of the athletic wear brand and preparation for upcoming holidays, Levi estimates inventories will increase by mid-single-digits — inventories in Q3 were down 4% from 2019.
  • Bergh emphasized the opportunities in entering the $50 billion performance athletic category, which he says is five times bigger than the total jean category.
  • Acquiring Beyond Yoga will help Levi attain its goal of getting its women’s business to account for 50% of sales. Women’s items currently make up one-third of the company’s sales.

Bergh says Levi wants to take Beyond Yoga international, as most of its business is currently in the U.S. and online, and that some of its capabilities regarding “fabrics and fabrication in this more performance-oriented business can help us on the rest of our business.”

Levi has a market value of $9.76 billion and expects fourth-quarter revenue to increase 20% year-over-year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Breaking

LSU Will Not Roster Former NFL Players Wright, Harris

It’s unclear if de-escalation will be enough to end the litigation altogether.

MAC Asks NCAA, CFP to Overturn Western Michigan Loss

The conference had previously implied that it accepted the game’s outcome.

LIV Files for Bankruptcy As Fight for Survival Continues

LIV also announced a restructuring support agreement with BC Partners.
podcast thumbnail mobile
Front Office Sports Today

SEC Seeks Right to Expel LSU, MAC Appeals WMU Loss, LIV Golf Files for Bankruptcy

0:00

Featured Today

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
Exclusive

Callaway Content Head, Good Good Marketing VP Out After Ad Fallout

Neither Callaway’s nor Good Good’s CEO saw the ad before publishing.
First at FOS
August 27, 2026

Good Good Golf Pulls Out of PGA Tour Sponsorship

The Austin event was to be called the Good Good Championship.
Adam Svensson balances a golf ball on his club while waiting to tee off from the 17th tee during the third round of the Honda Classic at PGA National Resort & Spa on Saturday, February 25, 2023, in Palm Beach Gardens, FL.
First at FOS
August 28, 2026

Good Good CEO Says He Didn’t See Controversial Ad Before it Aired

Good Good says it has parted with those responsible for the ad.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
August 27, 2026

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.
DICK'S sporting good store at Independence Mall in Wilmington, N.C.
August 26, 2026

Golf Galaxy, Dick’s Pull Good Good Merchandise Amid Ad Controversy

Good Good Golf faces retail fallout after its controversial ad.
July 2, 2026

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
Nike store
June 26, 2026

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.