• Loading stock data...
Thursday, October 23, 2025

LeBron’s $100 Million Play

LBJ
Photo Credit: Quinn Harris-USA TODAY Sports

LeBron James is growing his media empire. James and longtime business partner Maverick Carter have raised $100 million to build out The SpringHill Company, a consolidation of the pair’s three entertainment companies. The new endeavor brings UNINTERRUPTED, production company SpringHill Entertainment, and brand and culture agency The Robot Company together.

“I’ve always wanted to use the platform of basketball to empower those around me,” James said in a statement. “Now I’m incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches.” James also touted the company’s diversity on Twitter: “100+ employees, 64% people of color and 40% female in an industry that avg 25%.”

James will serve as the company’s chairman, while Carter will be its CEO. Members of the company’s new board include Serena Williams, Boston Red Sox Chairman Tom Werner, Live Nation Entertainment CEO Michael Rapino, Elisabeth Murdoch, Marc Rowan, Paul Wachter, and B.Scott Minerd. The $100 million in funding is being led by Guggenheim Investments, UC Investments, SISTER, and SC.Holdings.

[SC.Holdings is an investor in Front Office Sports.]

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN

‘Inside the NBA’ Keeps Irreverence Intact in ESPN Debut

The foursome were back together ahead of Wednesday’s doubleheader.
Tony Parker

NBA Wants to Launch European League in ‘Next Two Years’

The league is eyeing 10–12 cities for its European venture.
Giannis Antetokounmpo

DHS Is Arguing With an NBA Fan Account on Twitter

The official government account was arguing with an anonymous Bucks fan.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.