LeBron James, Maverick Carter Raise $100 Million Investment to Drive Media Aspirations

Lebron James and longtime business partner Maverick Carter have raised $100 million to build and expand an already growing media conglomerate.

The company, which will be called SpringHill Company, will combine the three companies previous built by James and Carter: UNINTERRUPTED, the athlete empowerment media and consumer product company; SpringHill Entertainment, the film and television production company; and the Robot Company, a brand and culture agency.

Carter will serve as the company’s CEO, while James will be its chairman. SpringHill Co.’s newly formed board will include Serena Williams, Boston Red Sox Chairman Tom Werner, Live Nation Entertainment CEO Michael Rapino, Elisabeth Murdoch, Marc Rowan, Paul Wachter, and B.Scott Minerd.

The investment in the company is being led by Guggenheim Investments, UC Investments, SISTER, and SC.Holdings. [Editor’s note: SC.Holdings is an investor in Front Office Sports.]

“I’ve always wanted to use the platform of basketball to empower those around me. Now I’m incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches. The SpringHill Company defines empowerment. You see it in the team we’ve built, the stories we tell, and the community our work will serve,” James said in a release.