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La Liga Inks 5-Year Media Deal in 7M-Household Market

  • La Liga struck a five-year deal with Turkish broadcaster Saran Media Group.
  • The deal covers both linear and streaming rights.
La-Liga
La Liga

La Liga has a new media partner in Turkey on the heels of its latest broadcast deal.

The Spanish soccer league struck a five-year deal with Saran Media Group, beginning with the 2022-23 season. The deal covers both linear and streaming rights.

“La Liga will now reach 7 million households through S Sports linear channels and S Sport Plus OTT service.” said Saran Media Group CEO Alan K. Saran. “Every La Liga match will be live on S Sport Plus, and select matches in the second tier of Spanish football.”

  • Saran replaces D-Smart as La Liga’s Turkish broadcaster. The previous deal began in 2019-20, after La Liga canceled its deal with Digiturk.
  • La Liga’s overseas media rights are sold by Mediapro, which signed a four-year, $915.7 million deal with the league beginning with the 2019-20 season.

Saran also broadcasts Serie A, the NBA, EuroLeague basketball, Formula 1, and MotoGP.

La Liga in Deal Mode

The Spanish league sold its media rights in Australia to Optus Sport last month in a multiyear deal  including both the top-flight league and second-tier La Liga SmartBank.

Last year, the league sold a 50-year, 8.25% stake in its media rights to CVC Capital Partners for $2.1 billion.