Friday September 22, 2023
The Best Employers in Sports Survey is Now Open!

LA Galaxy Travel Back To The Future With #MLSIsBack Post

  • With MLS’s return just weeks away, the LA Galaxy are blending the past with the present to commemorate the occasion.
  • The Galaxy’s #MLSIsBack post paid homage to the Back to the Future movies, generating nearly 280,000 views across Facebook, Instagram, and Twitter.
Photo Credit: Troy Taormina-USA TODAY Sports
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever

As he steps down as chair of Fox and News Corp., we discuss his monumental and ongoing impact.
Listen Now
September 22, 2023 | Podcast
Copy Link
Link Copied
Link Copied

When MLS announced that it would be returning to the pitch on July 8, the LA Galaxy were looking for a way to cut through the expected clutter of #MLSIsBack posts across social media. 

“When we got word that MLS was back we thought that, being in L.A., we’d have an interesting opportunity to potentially tell a funnier story or do something different than the rest of the clubs would be doing,” Brendan Hannan, Galaxy vice president of marketing, communications and digital, said.

Given the club’s proximity to Hollywood, Hannan and the Galaxy celebrated the return by paying tribute to the local, world-renowned film franchise, Back To The Future. The homage – which was posted across the team’s Facebook, Instagram, and Twitter handles – stars Galaxy player Sebastian Lletget, who travels around Los Angeles in a DeLorean while wearing a Marty McFly-inspired outfit. Three dates are made visible to the viewer on the car’s ‘time circuit’: April 13, 1996, when the Galaxy made their league debut; March 14, 2020, when MLS went on pause; and June 10, 2020, the day that MLS announced its restart plans. 

After driving through L.A., Lletget arrives at an empty Dignity Health Sports Park, the Galaxy’s home venue. Upon arrival, he departs from the DeLorean, looks down at his watch, and says, “we have to go back.”

From there, Lletget gets back in the DeLorean and immediately accelerates through the L.A. streets to July 3, 2020 – days before MLS hosts its first matches post-coronavirus pandemic.

Hannan says that Lletget, who had become a fan of the film series after he and his girlfriend watched it in quarantine, was the perfect player to include in the video. 

“It was an opportunity for us to do something fun and to incorporate one of our players,” Hannan said. “And, who doesn’t want to rent a DeLorean for a day?”

The Galaxy’s #MLSIsBack video has generated strong engagement since its launch on June 10. As of June 17, the post has been viewed nearly 280,000 times across the club’s Facebook, Instagram and Twitter accounts. It also drew an additional 14,200 views from Lletget’s Instagram profile, which has more than 672,000 followers.

“He’s been able to post on his accounts, and I think that that only helps continue to keep folks engaged with the fact that MLS is back,” Hannan said.

READ MORE: Chicago Bulls Continue Trip Down Memory Lane With Throwback Content

With the Galaxy inching closer to the July 8 restart, Hannan says that digital and social media content will be a healthy mix of varying topics, ranging from the team’s on-field coverage to continuing to post about the global pandemic and the country’s social justice issues. 

When the team touches down in Orlando, Hannan and the club are going to prioritize telling a myriad of stories as opposed to sticking strictly to what’s happening on the pitch.

“We’ll continue to have stylized production around the key stories that we think are important to our supporters in our community,” he said. “We’ll diversify the content as much as possible, but we’ll continue to tell the vibrant stories that I think resonate with the vibrant and diverse population of the city of L.A.”

Copy Link
Link Copied
Link Copied

What to Read

USL Championship side Oakland Roots home soccer field

As Sports Teams Exit Bay Area, Pro Soccer Gains Notable Win

The USL club Oakland Roots could be close to building a new stadium.
Spain women's national soccer team players celebrate with the World Cup trophy after their victory in the 2023 Women's World Cup.

Spain Women’s Soccer Players Agree to End National Team Boycott

The RFEF will make “immediate and profound” changes to its structure.
Oakland Roots midfielder Joseph Nane (4) and Phoenix Rising midfielder Carlos Harvey (67) fight for possession during a game on Pride Night at Phoenix Rising Stadium.

With A's Leaving Coliseum, Oakland Mulls Soccer Team's Plan

The Oakland Roots want to build a temporary 10,000-seat stadium.
The arrival of Lionel Messi spiked subscribers for MLS Season Pass.

Messi’s Miami Debut Drove 110,000 New MLS Season Pass Subscribers

July was a record month for Apple's MLS Season Pass.
podcast thumbnail mobile
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever


Featured Today

Teams without secured venue situations could be left out of a potential XFL-USFL merger.

XFL-USFL Merger Could Drop Teams, Change League Name

Teams without secured venues could be cut from a XFL-USFL merger.
September 21, 2023

Rupert Murdoch's Exit Leaves Lasting Fox Sports Legacy

Rupert Murdoch steps down as chairman of Fox Corp. and News Corp.
Could ESPN lose events such as the NBA Finals if it sold ABC.
September 21, 2023

Selling ABC Poses Billion-Dollar Dilemma for Disney and ESPN's Future

Losing ABC would create complications as ESPN enters NBA rights negotiations.
Boise State Broncos running back Ashton Jeanty (2) runs the ball against the North Dakota Fighting Hawks during the first half at Albertsons Stadium.
September 20, 2023

The First Official Proposal for Promotion-Relegation In College Football

Realignment is forcing Group of 5 schools to rethink their structure.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Deion Sanders and The Rock

Deion Sanders Reshaping College Football Fanbase With Buffaloes Surge

Deion Sanders has made Colorado "Black America's Team."
NBC will reportedly pay $287 million annually across five years to air broadcast on USA Network.
September 21, 2023

NBC Inks WWE SmackDown Rights for Reported $1.4 Billion

The reported rights fee is about 40% higher than SmackDown's Fox deal.
September 20, 2023

Can Amazon Keep Up NFL Viewership Boost After Record Week 1?

The San Francisco 49ers and New York Giants face off on Thursday night.
Dallas Cowboys quarterback Dak Prescott is tripped up by New York Jets defensive end Solomon Thomas in the second quarter at AT&T Stadium.
September 20, 2023

NFL Viewership Sees 2% Increase in First Two Weeks of 2023 Season

The NFL is experiencing its highest viewership since 2018.
September 19, 2023

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier
Deion Sanders
September 19, 2023

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
Joe Buck and Troy Aikman
September 18, 2023

'Monday Night Football' Returns To ABC Amid Entertainment Breakdown

ABC will simulcast 15 regular season "Monday Night Football" games.
September 15, 2023

DSG Looks To Use NHL Kings Deal As Reorganization Model

Agreement arrives as bankrupt RSN operator nears deadline for reorganization plan